Summary
Overview
Work History
Education
Skills
Roles And Responsibilities
Hobbies and Interests
Projects
Certification
Timeline
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Rudra Dutt Pandey

Gurgaon

Summary

I am a Performance marketer. I specialize in E-commerce and Q-commerce advertising, leveraging a blend of theoretical expertise and hands-on experience across diverse digital advertising platforms. My proficiency spans Amazon Ads, Flipkart Ads. BigBasket Ads, Blinkit Ads, Zepto Ads, Swiggy Ads, Amazon Pi, Mfilterit, Google Ads & Meta Ads. With comprehensive training in Search Engine Marketing, Display and Video Advertising, E-commerce & Q - Commerce Advertising, Media Planning, Budgeting, and Campaign Optimization, I thrive in optimizing digital campaigns for maximum impact and ROI. Beyond my technical prowess, I bring to the table strong capabilities in business communication, collaboration, and teamwork, ensuring seamless execution and delivery of projects.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Analyst

Performics
Gurgaon
07.2022 - Current
  • Spearheaded performance marketing initiatives for multiple brands under ITC, leveraging diverse ad platforms such as Amazon, Flipkart, Big Basket, Blinkit, Zepto and Swiggy, resulting in a 50% increase in sales.
  • Facilitated cross-functional collaboration to ensure campaign alignment, demonstrating strong teamwork and communication skills essential for effective project management.
  • Executed end-to-end campaign management, including planning, execution, and optimization across various ad platforms, showcasing proficiency in project management.
  • Maintained a robust Return on Ad Spend (ROAS) ranging from 4.5 to 15.5, indicating a strategic approach to budget allocation and optimization, demonstrating strong analytical skills.
  • Received an exceptional 16% increment within one year, recognizing outstanding performance and contribution to the company's success, illustrating dedication and excellence in execution.

Sales and Marketing Intern

IFORTIS
Greater Noida
08.2021 - 09.2021
  • Collaborated proactively with marketing team in various marketing and promotional activities for educational programs on different channels of social media
  • Reached out to potential customer by communicating with them on different channels on social media
  • Improved business sales by generating leads and also increased revenue for the company.

Education

MBA - Marketing

United Institute Of Management
Greater Noida
03-2022

BBA -

KIIT University, Bhubaneshwar
01.2020

12th Grade CBSE -

D.P.S, Varanasi
01.2017

10th Grade CBSE -

W.W.P.S, Bhadohi
01.2015

Skills

  • MS Excel
  • Market Analysis
  • KPI Monitoring
  • Project Management
  • Campaign Development
  • Optimizing ROI
  • Brand Development
  • Strategic Planning
  • Account Management
  • Pay-per-click advertising
  • Analytical Thinking
  • E commerce and Q commerce
  • Teamwork

Roles And Responsibilities

SPOC, INHOUSE-2017, KSOM, KIIT University, Bhubaneshwar, 

  • Successfully organized and executed the event and assisted the team of 15 to raise and communicate any query or problem to the top level management

Organizer, School Fest 2015, WWPS, Bhadohi

  • Successfully organized and single handedly raised sponsorship of 25000 for one of the biggest school fest of Bhadohi

Hobbies and Interests

Music

  • Strong aIection towards music, enjoys listening to hip-hop and English classics such as Pink Floyd, Black Sabbath, and Led Zeppelin it helps me to reboost my mind and increase the productivity and also helped me to improve my english

TV- Series

  • To relax and to refresh the mind I love watching suspense thriller and dark comedies like Peaky Blinders, Breaking Bad and Narcos not only it helps me to relax but it has also helped me to improve my vocabulary as well as my communication skills

Projects

MBA, Summer Research Project, Greater Noida

  • Performed detailed analysis of Volkswagen with regarding its organization history, financials and work environment

Certification

Industry Cred Certification in Digital Media Marketing, Kraftshala, Online

  • Selected as a part of a batch of 200+ students from all over India for The Marketing Launchpad
  • Completed ~600 hours of training across 12 weeks (10 hours/day)
  • Modules completed: Marketing Basics, Search engine optimization, Facebook Ads, Google Search/ Display/ Youtube Ads, Google Analytics, UAC, Amazon Ads, ASO

eCommerce Media License to Operate, Digiaccel, Online

  • Participated in Digiaccel e-commerce media licence to operate certification, acquiring expertise in market analysis, market research, campaign planning, and competition analysis.

Timeline

Analyst

Performics
07.2022 - Current

Sales and Marketing Intern

IFORTIS
08.2021 - 09.2021

MBA - Marketing

United Institute Of Management

BBA -

KIIT University, Bhubaneshwar

12th Grade CBSE -

D.P.S, Varanasi

10th Grade CBSE -

W.W.P.S, Bhadohi

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Rudra Dutt Pandey