SQL
Rudrasish Chakraborty
Market Research Professional
Kolkata
Summary
I am an experienced professional in market research and data analysis, having worked in prominent firms. With a robust educational background in Economics and an MBA, I excel in utilizing advanced technical skills like SQL and Excel for data-driven decision-making. I am committed to client satisfaction and enhancing productivity through data analysis, training, and effective communication.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
5
5
Certifications
Work History
Senior Associate - Digital Marketing and Research
Google Operation Center
Gurugram
12.2022 - 10.2024
- Performed online research to enrich leads for Google Ads.
- Uploaded prospect list to Google's proprietary tools.
- Executed manual lead enrichment process using internet research and licensed databases.
- Uploaded final scrubbed and enriched lead list to client's proprietary tools.
- Interacted with clients on productivity analysis and process enhancement.
- Analyzed data and improved according to client expectations and needs.
- Trained new associates in understanding processes and client tools.
- Managed leads in CRM tools, including Salesforce.com, Hoovers, Bloomberg, Zoom info.
- Overachieved by 120% in terms of target and and 120% in terms of quality
Analyst - Market Research
Netscribes
Kolkata
10.2021 - 11.2022
- Became Quality Analyst for the team of 35+ members and made sure to reduce erroneous data and delivered data to clients with 97% accuracy
- Trained and supported new team members, maintaining culture of collaboration.
- Collaborated with cross-functional teams to drive successful completion of complex projects within deadlines.
- Created, maintained and updated manuals, procedures, specifications and other documents.
- Conducted market research for clients for markets such as North America, APAC, Europe (Globally) etc.
- Perform online research (as per specified criteria) to identify prospects. Upload prospect list to client’s proprietary tools
Consultant
Netscribes
Kolkata
11.2020 - 09.2021
- Conducted research on competitors and suppliers for the client , by researching websites, reports, journals and licensed databases to gather insights and provide reports to clients using Excel.
- Worked on projects related to talent profiling, update or create a summary of an employee's skills ,experience and contact information into client proprietary tools. Overachieved in terms of target by 125 % and quality was more than 100%
- Hands on research tools and resources such as Salesforce, ZoomInfo, Crunchbase, Pitchbook, DNB, etc.
Marketing Executive
Geexec
Kolkata
09.2020 - 11.2020
- Collaborated closely with technical teams and sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and implemented targeted digital strategy to improve business performance.
- Analyzed social media metrics to track audience engagement and optimize content strategy, resulting in a 30% increase in followers.
- Extracted and interpreted social media data from Facebook Insights and Google Analytics to guide marketing decisions, increasing ROI by 15%.
Marketing Intern
Anthroplace Consulting Private Limited
Kolkata
12.2019 - 01.2020
- Conducted market research to identify target audiences and optimize marketing efforts.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Assisted in creating written, video, and image content for marketing channels using Illustrator.
- Enhanced social media engagement through regular posting and audience interaction.
- Planned and executed events and marketing programs to increase qualified leads.
- Managed approximately 30 - 50 incoming calls , emails, messages per day.
Education
MBA - Marketing and Sales
Amity University
Noida, India 01.2018 - 01.2020
Bachelor of Science - Economics
University of Calcutta
Kolkata, India 04.2013 - 01.2017
Skills
Certification
Data Science Certification from Ivy Professional School
Accomplishments
- Touchstone award for best employee of the quarter in GOC - 2 times
- Hi5 award for over-achieving the targets in GOC - 2 times
- Spot award for best performance in a quarter in Netscribes - 2 times
Software
Excel
Power BI
Powerpoint
Illustrator
Timeline
Senior Associate - Digital Marketing and Research
Google Operation Center
12.2022 - 10.2024
Analyst - Market Research
Netscribes
10.2021 - 11.2022
Consultant
Netscribes
11.2020 - 09.2021
Marketing Executive
Geexec
09.2020 - 11.2020
Marketing Intern
Anthroplace Consulting Private Limited
12.2019 - 01.2020
MBA - Marketing and Sales
Amity University
01.2018 - 01.2020
Bachelor of Science - Economics
University of Calcutta
04.2013 - 01.2017
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