SQL
Rudrasish Chakraborty
Market Research Professional
Kolkata
Summary
I am an experienced professional in market research and data analysis, having worked in prominent firms. With a robust educational background in Economics and an MBA, I excel in utilizing advanced technical skills like SQL and Excel for data-driven decision-making. I am committed to client satisfaction and enhancing productivity through data analysis, training, and effective communication.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
5
5
Certifications
Work History
Senior Associate - Digital Marketing and Research
Google Operation Center
Gurugram
12.2022 - 10.2024
- Performed online research to enrich leads for Google Ads.
- Uploaded prospect list to Google's proprietary tools.
- Executed manual lead enrichment process using internet research and licensed databases.
- Uploaded final scrubbed and enriched lead list to client's proprietary tools.
- Interacted with clients on productivity analysis and process enhancement.
- Analyzed data and improved according to client expectations and needs.
- Trained new associates in understanding processes and client tools.
- Managed leads in CRM tools, including Salesforce.com, Hoovers, Bloomberg, Zoom info.
- Overachieved by 120% in terms of target and and 120% in terms of quality
Analyst - Market Research
Netscribes
Kolkata
10.2021 - 11.2022
- Became Quality Analyst for the team of 35+ members and made sure to reduce erroneous data and delivered data to clients with 97% accuracy
- Trained and supported new team members, maintaining culture of collaboration.
- Collaborated with cross-functional teams to drive successful completion of complex projects within deadlines.
- Created, maintained and updated manuals, procedures, specifications and other documents.
- Conducted market research for clients for markets such as North America, APAC, Europe (Globally) etc.
- Perform online research (as per specified criteria) to identify prospects. Upload prospect list to client’s proprietary tools
Consultant
Netscribes
Kolkata
11.2020 - 09.2021
- Conducted research on competitors and suppliers for the client , by researching websites, reports, journals and licensed databases to gather insights and provide reports to clients using Excel.
- Worked on projects related to talent profiling, update or create a summary of an employee's skills ,experience and contact information into client proprietary tools. Overachieved in terms of target by 125 % and quality was more than 100%
- Hands on research tools and resources such as Salesforce, ZoomInfo, Crunchbase, Pitchbook, DNB, etc.
Marketing Executive
Geexec
Kolkata
09.2020 - 11.2020
- Collaborated closely with technical teams and sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and implemented targeted digital strategy to improve business performance.
- Analyzed social media metrics to track audience engagement and optimize content strategy, resulting in a 30% increase in followers.
- Extracted and interpreted social media data from Facebook Insights and Google Analytics to guide marketing decisions, increasing ROI by 15%.
Marketing Intern
Anthroplace Consulting Private Limited
Kolkata
12.2019 - 01.2020
- Conducted market research to identify target audiences and optimize marketing efforts.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Assisted in creating written, video, and image content for marketing channels using Illustrator.
- Enhanced social media engagement through regular posting and audience interaction.
- Planned and executed events and marketing programs to increase qualified leads.
- Managed approximately 30 - 50 incoming calls , emails, messages per day.
Education
MBA - Marketing and Sales
Amity University
Noida, India 01.2018 - 01.2020
Bachelor of Science - Economics
University of Calcutta
Kolkata, India 04.2013 - 01.2017
Skills
Certification
Data Science Certification from Ivy Professional School
Accomplishments
- Touchstone award for best employee of the quarter in GOC - 2 times
- Hi5 award for over-achieving the targets in GOC - 2 times
- Spot award for best performance in a quarter in Netscribes - 2 times
Software
Excel
Power BI
Powerpoint
Illustrator
Timeline
Senior Associate - Digital Marketing and Research
Google Operation Center
12.2022 - 10.2024
Analyst - Market Research
Netscribes
10.2021 - 11.2022
Consultant
Netscribes
11.2020 - 09.2021
Marketing Executive
Geexec
09.2020 - 11.2020
Marketing Intern
Anthroplace Consulting Private Limited
12.2019 - 01.2020
MBA - Marketing and Sales
Amity University
01.2018 - 01.2020
Bachelor of Science - Economics
University of Calcutta
04.2013 - 01.2017
Data Science Certification from Ivy Professional School
PowerPoint 2019 from LinkedIn training
SQL essential training from LinkedIn training
Python essential training from LinkedIn training
Power BI essential training from LinkedIn training
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