Summary
Overview
Work History
Education
Skills
Websites
Hobbies and Interests
Languages
Timeline
Generic
Rudresh Kumar Chaurasiya

Rudresh Kumar Chaurasiya

Noida

Summary

Results-driven Market Research Manager with 5+ years of experience in FMCG (HPC, Foods, Beverages) and syndicated research (NielsenIQ, Kantar). Expertise in AI-driven insights, consumer behavior analysis, and cross-functional collaboration. Proven track record of delivering actionable strategies to drive market share growth and innovation.

Overview

5
5
years of professional experience

Work History

Market Research Manager (Consumer & Marketing Insights)

Cavinkare
Chennai
04.2025 - Current
  • Lead end-to-end research for Personal Care, Food & Beverages, and Innovation categories, ensuring timely execution through agency collaboration.
  • Drive AI-powered insights by integrating Nielsen, Kantar, and custom research data, improving decision-making efficiency by 30%.
  • Manage internal panel operations, optimizing field execution, and quality control processes to reduce costs by 15%.
  • Monitor brand KPIs and conduct insight sessions with stakeholders to align strategies with market trends.

Sr. Research Executive, CS Industry Insights

NielsenIQ
Gurgaon
11.2024 - 03.2025
  • Communicated effectively with clients to understand their needs and develop customized solutions accordingly.
  • Developed client proposals, study designs, and cost estimates, leading to three new business wins.
  • Analyzed market simulations and delivered data-driven recommendations, improving client ROI by 20%.
  • Monitored industry developments, competitor activities, market changes.

Consumer Insights Manager

Dabur India Limited
Ghaziabad
02.2023 - 10.2024
  • Spearheaded research for HPC, Healthcare, and Foods, reducing project turnaround time by 20%.
  • Leveraged syndicated data (Nielsen/Kantar) to identify growth opportunities, contributing to a 10% revenue increase.
  • Partnered with Marketing/R&D teams to launch 2 innovative products based on consumer insights.
  • Organized regular meetings with all relevant departments in order to discuss latest developments related to the company's marketing efforts.
  • Identified new opportunities by analysing changes in consumer behaviour or industry trends.

Research Executive – CS (Industry Insights)

NielsenIQ
Gurgaon
12.2022 - 01.2023
  • Conducted Retail Measurement analysis for FMCG clients in India, collaborating on category reviews and workforce allocation.
  • Produced Thought Leadership content for industry, coaching performance analysis for Consumer-Packaged Goods clients across Asia.
  • Enhanced insights delivery process by partnering with Consulting Lead and Customer Service at NielsenIQ.

Consumer Insights Executive

AISPL
Noida
06.2020 - 11.2021
  • Conducted comprehensive analysis of market trends and customer behavior for Microsoft and Adobe.
  • Created detailed reports that identified actionable insights and strategic opportunities for marketing and sales improvements.
  • Monitored competitive landscape and emerging technologies, delivering data-driven recommendations to stakeholders.
  • Analysed customer journeys and preferences, refining marketing and product strategies based on findings.
  • Collaborated with marketing, product, and sales teams to align insights with business objectives.
  • Presented insights clearly to internal and external stakeholders, including senior management at Microsoft and Adobe.

Education

MBA - Marketing

Dayalbagh Educational Institute
Agra
01.2021

MA - History

Dept. of History & Culture
Agra
01.2018

BA - History

Agra College
Agra
01.2016

Skills

  • Tools: NielsenIQ Discover, Kantar Household Panel, Power BI, Salesforce, Microsoft Dynamics
  • Research Methods: Quantitative & Qualitative Research, Retail Measurement, Household Panel Analysis
  • Business Impact: Stakeholder Management, KPI Tracking, Competitive Benchmarking, Data Storytelling
  • Technical: Advanced Excel, Power BI, AI Insights Engine, Connect Express

Hobbies and Interests

Keen interest in Hiking & Sports (Vigorous participation in swimming and cricket tournaments)

Languages

Hindi
First Language
English
Proficient (C2)
C2

Timeline

Market Research Manager (Consumer & Marketing Insights)

Cavinkare
04.2025 - Current

Sr. Research Executive, CS Industry Insights

NielsenIQ
11.2024 - 03.2025

Consumer Insights Manager

Dabur India Limited
02.2023 - 10.2024

Research Executive – CS (Industry Insights)

NielsenIQ
12.2022 - 01.2023

Consumer Insights Executive

AISPL
06.2020 - 11.2021

MBA - Marketing

Dayalbagh Educational Institute

MA - History

Dept. of History & Culture

BA - History

Agra College

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Rudresh Kumar Chaurasiya