Dynamic marketing and sales strategist with 9+ years of experience in leading data-driven initiatives that drive revenue growth and operational excellence. Proven ability to develop and execute go-to-market strategies, manage cross-functional teams, and streamline workflows to boost productivity. Adept at navigating complex business environments and delivering innovative solutions that enhance customer experience and foster sustainable business growth.
Overview
9
9
years of professional experience
Work History
Deputy GM - M&S Strategy
The House of Abhinandan Lodha
Mumbai
01.2023 - Current
Developed and executed comprehensive GTM business plans for 5 assets achieving INR 5.5 Bn over a period of 2 years
Demonstrated strong consultative skills by providing data-driven recommendations that steered strategic decisions and led to an avg. achievement of revenue targets by 140%
Owned project P&L, optimizing costs and reducing CAC across Konkan projects by 81%
Spearheaded programs for key channel partners & loyalty customers from concept to execution, leading to substantial trade market penetration & increased CLV
Led end-to-end Salesforce CRM implementation for sales operations, streamlining lead management, enabling personalized engagement and reducing CS handover delays by 72%
Developed and streamlined dashboards and reporting templates, reducing TAT for monthly & quarterly updates to top management.
RevOps Manager
Zomentum
Bengaluru
10.2021 - 01.2023
Owned implementation and optimization of the complete revenue tech stack, ensuring seamless integration across sales, marketing and customer success platforms
Collaborated with business teams to define and refine operational processes, reducing friction and accelerating time-to-revenue
Created and maintained executive-level performance dashboards enabling data-driven decision-making on revenue growth initiatives
Implemented Planhat to enhance customer success operations, creating visibility into customer health scores, renewal cycles and expansion opportunities across the post-sales journey
Spearheaded training programs for business teams on new systems and processes, improving user adoption and operational efficiency
Manager - Strategy
Housing.com
Mumbai
12.2018 - 10.2021
Led data-driven business programs to identify and execute high-impact value creation opportunities
Drove strategic initiatives with cross-functional teams to maximize revenue from inbound leads boosting client engagement by 43% and conversion rates of 18%, contributing ~INR 30 Mn. in sales within the first 9 months
Sales incentives automation to reduce manual effort of ops teams by 75% thereby limiting human errors and an improved visibility across PAN-India sales team of 400+ employees
Primary liaison of business for technology teams leading critical revenue enhancement and process automation modules in the CRM
Concept to launch execution of new offerings with the highest grossing product adding ~INR 90 Mn. in sales (16% of category sales) within 12 months from launch.
Co-Founder
Foreca
Mumbai
01.2018 - 11.2018
Founded a self-funded agro startup aiming to standardize the fragmented supply chain of fresh produce from farms to food institutions (HORECA)
Designed and implemented automated pre/post sales processes using Google sheets enabling order management and customer service at zero costs
Detailed out requirements in a comprehensive BRD for an in-house order management and sales tool ensuring alignment with business objectives and technical feasibility
Maintained critical business data for developing insights-driven strategies to optimize pricing, product assortment and pipeline conversions
Onboarded 40 restaurants generating INR 4 Mn in revenue within 6 months of launch
Sr. Business Analyst
Housing.com
Mumbai
06.2017 - 01.2018
Led the launch and execution set-up of a new revenue vertical called Broker sales
Collaborated with various work streams to drive sales strategy of the broker vertical and created comprehensive reporting mechanisms for the top management to drive insights and action
Implemented end-to-end sales order booking and service delivery process on google spreadsheets at Zero costs saving the organization an estimated INR 40 Mn on a paid CRM service
Drove innovative product, packaging, and pricing decisions by leveraging in-depth sales data analysis to uncover customer insights and market opportunities
Sales training on new product (or feature) launches and new business processes
Sales performance reporting and morale building through strategic initiatives such as sales contests
Management Trainee
Radius7
Mumbai
06.2016 - 05.2017
Helped in operational execution of brand launch events at HNI residential complexes
Led business development, pricing & promotion initiatives and warehouse operations as part of the founding team of Agro7
Generated INR 6 Mn in revenue within 5 months by managing a high-retention portfolio of ~35 clients
Manager - Hospitality and Property Management at The House Of Abhinandan LodhaManager - Hospitality and Property Management at The House Of Abhinandan Lodha