Summary
Overview
Work History
Education
Skills
Activities & Honors
Timeline
Generic

Rukhsar Khan

Mumbai

Summary

Dynamic marketing and sales strategist with 9+ years of experience in leading data-driven initiatives that drive revenue growth and operational excellence. Proven ability to develop and execute go-to-market strategies, manage cross-functional teams, and streamline workflows to boost productivity. Adept at navigating complex business environments and delivering innovative solutions that enhance customer experience and foster sustainable business growth.

Overview

9
9
years of professional experience

Work History

Deputy GM - M&S Strategy

The House of Abhinandan Lodha
Mumbai
01.2023 - Current
  • Developed and executed comprehensive GTM business plans for 5 assets achieving INR 5.5 Bn over a period of 2 years
  • Demonstrated strong consultative skills by providing data-driven recommendations that steered strategic decisions and led to an avg. achievement of revenue targets by 140%
  • Owned project P&L, optimizing costs and reducing CAC across Konkan projects by 81%
  • Spearheaded programs for key channel partners & loyalty customers from concept to execution, leading to substantial trade market penetration & increased CLV
  • Led end-to-end Salesforce CRM implementation for sales operations, streamlining lead management, enabling personalized engagement and reducing CS handover delays by 72%
  • Developed and streamlined dashboards and reporting templates, reducing TAT for monthly & quarterly updates to top management.

RevOps Manager

Zomentum
Bengaluru
10.2021 - 01.2023
  • Owned implementation and optimization of the complete revenue tech stack, ensuring seamless integration across sales, marketing and customer success platforms
  • Collaborated with business teams to define and refine operational processes, reducing friction and accelerating time-to-revenue
  • Created and maintained executive-level performance dashboards enabling data-driven decision-making on revenue growth initiatives
  • Implemented Planhat to enhance customer success operations, creating visibility into customer health scores, renewal cycles and expansion opportunities across the post-sales journey
  • Spearheaded training programs for business teams on new systems and processes, improving user adoption and operational efficiency

Manager - Strategy

Housing.com
Mumbai
12.2018 - 10.2021
  • Led data-driven business programs to identify and execute high-impact value creation opportunities
  • Drove strategic initiatives with cross-functional teams to maximize revenue from inbound leads boosting client engagement by 43% and conversion rates of 18%, contributing ~INR 30 Mn. in sales within the first 9 months
  • Sales incentives automation to reduce manual effort of ops teams by 75% thereby limiting human errors and an improved visibility across PAN-India sales team of 400+ employees
  • Primary liaison of business for technology teams leading critical revenue enhancement and process automation modules in the CRM
  • Concept to launch execution of new offerings with the highest grossing product adding ~INR 90 Mn. in sales (16% of category sales) within 12 months from launch.

Co-Founder

Foreca
Mumbai
01.2018 - 11.2018
  • Founded a self-funded agro startup aiming to standardize the fragmented supply chain of fresh produce from farms to food institutions (HORECA)
  • Designed and implemented automated pre/post sales processes using Google sheets enabling order management and customer service at zero costs
  • Detailed out requirements in a comprehensive BRD for an in-house order management and sales tool ensuring alignment with business objectives and technical feasibility
  • Maintained critical business data for developing insights-driven strategies to optimize pricing, product assortment and pipeline conversions
  • Onboarded 40 restaurants generating INR 4 Mn in revenue within 6 months of launch

Sr. Business Analyst

Housing.com
Mumbai
06.2017 - 01.2018
  • Led the launch and execution set-up of a new revenue vertical called Broker sales
  • Collaborated with various work streams to drive sales strategy of the broker vertical and created comprehensive reporting mechanisms for the top management to drive insights and action
  • Implemented end-to-end sales order booking and service delivery process on google spreadsheets at Zero costs saving the organization an estimated INR 40 Mn on a paid CRM service
  • Drove innovative product, packaging, and pricing decisions by leveraging in-depth sales data analysis to uncover customer insights and market opportunities
  • Sales training on new product (or feature) launches and new business processes
  • Sales performance reporting and morale building through strategic initiatives such as sales contests

Management Trainee

Radius7
Mumbai
06.2016 - 05.2017
  • Helped in operational execution of brand launch events at HNI residential complexes
  • Led business development, pricing & promotion initiatives and warehouse operations as part of the founding team of Agro7
  • Generated INR 6 Mn in revenue within 5 months by managing a high-retention portfolio of ~35 clients

Education

MBA-Tech (Marketing) -

NMIMS University
Mumbai, India
06-2016

Skills

  • Go-to-market strategy
  • Sales Forecasting & Pipeline Management
  • CRM Platforms (Salesforce, D365, HubSpot, LeadSquared)
  • Revenue Operations Excellence
  • Sales Performance Analytics & Dashboarding
  • Sales Enablement (Outreach, Gong, Outplay)
  • Cross-functional collaboration
  • Stakeholder Management
  • Creative problem solving
  • Strategic decision-making
  • Process Improvement & Digital Transformation Strategy

Activities & Honors

  • Trained Belly Dancer
  • Professional Choreographer in Freestyle
  • Love exploring cafes & good food

Timeline

Deputy GM - M&S Strategy

The House of Abhinandan Lodha
01.2023 - Current

RevOps Manager

Zomentum
10.2021 - 01.2023

Manager - Strategy

Housing.com
12.2018 - 10.2021

Co-Founder

Foreca
01.2018 - 11.2018

Sr. Business Analyst

Housing.com
06.2017 - 01.2018

Management Trainee

Radius7
06.2016 - 05.2017

MBA-Tech (Marketing) -

NMIMS University
Rukhsar Khan