Ruksana Yaqub
Hyderabad
Summary
Highly motivated Shopping Ads Specialist with 3+ years of experience in digital marketing and advertising.
Proven track record of success in managing Google Shopping campaigns, driving ROI, and exceeding client goals. Skilled in data analysis, campaign optimization, and collaborating with cross-functional teams. Eager to leverage expertise at Google to help businesses thrive through innovative advertising solutions.
Results-driven Project Program Manager recognized for high productivity and efficient task completion. Committed to delivering excellence in every facet of program management.
Overview
15
15
years of professional experience
Work History
Project/Program Manager
GOOGLE APAR
Hyderabad
07.2022 - 12.2023
- Operations and Practices: Agency Transformations
- Spearheaded critical initiatives with site-wide and regional impact, effectively managing key projects.
- Conducted 120 optiscore and AAR Camps and achieved +9.8pts avg accrual uplift 28d post camp, generated USD $xB revenue reach in 2022-23.
- Executed 104 PMAX camps between 2022-2023 resulting in 5% increase in optimization score with 100% CSAT.
- 1500+ agency practitioners participated. +29% uplift in optimization efficiency for agencies in a span of 3 months.
- 4.8/5 CSAT rating for camps such as PMAX and optiscore
- Reviewed project deliverables for accuracy and quality assurance standards for BFM such as Creative Excellence, Smart Bidding, RSAs
- Generated and shared program effectiveness insights using Looker Studio dashboards.
- Designed and implemented a Query Insights tool and product feedback mechanism, resulting in a 22% decrease in incidents and an average time savings of 4.5 hours per FTE.
- Led the scaled videos project for bronze segment customers, resulting in increased adoption of AAR, recommendations, and PMAX.
Senior Digital Marketing Strategist
GOOGLE OPERATIONS CENTER GOC
08.2017 - 01.2022
- Troubleshoot Shopping Ads and Merchant Center Issues
- Resolved over 10,000 cases in the CASES2 application during peak seasons from January 2021 to 2022, consistently achieving the highest incentives for the month.
- Reduced consult cases by 10% through floor support as process SME.
- Consistently achieved a 10-hour TRT and highest FCR while maintaining zero escalations over an 11-month period with the lowest Qplus incidents.
- Trained new joinees quarterly on Google Ads products and services, including Shopping Ads and Merchant Center Next (2.0), resulting in increased process efficiency.
- Successfully managed task delegation and maintained a balanced queue, achieving an impressive wait time of only 5 seconds.
Google Ads Manager
Regalix
Hyderabad
01.2018 - 12.2019
- Managed 400 Google Ads accounts per BoB per quarter
- Worked closely with clients throughout the entire lifecycle of their Google Ads campaigns from onboarding to launch and post-launch optimizations and management exceeding 4x Conv. rate
- Monitored budget pacing and adjusted bids accordingly to ensure goals were met within budget limits using performance planner and forecast
- Assisted in developing comprehensive training materials related to Google Ads best practices.
- Provided strategic recommendations based on data analysis to improve overall ROI of campaigns.
- Built custom audiences by leveraging Google Analytics data and other 3rd party sources.
- Identified areas of opportunity in client accounts through analysis of account metrics such as CTR, CPC, CPA, Conv. value per cost
Senior Finance Analyst - L3
AMAZON
Hyderabad
10.2012 - 03.2017
- EDI live testing, Troublebox, Amazon Vendor Central Invoicing
- Successfully launched 3 new warehouses in Poland, overseeing the entire pipeline.
- Demonstrated outstanding performance by closing all 50K cases in record time with zero escalations
- Collaborated with vendor manager to resolve and deescalate complex cases
- Developed Vendor Central Invoicing, resulting in a 45% reduction in influx and significant time and effort savings. Additionally, this initiative led to a decrease of 10 FTE.
US Technical Support
DELL INTERNATIONAL SERVICES
09.2008 - 12.2009
- Subject matter expert for computers and printers
- Process and procedure
Education
MBA - Financial Services Marketing Operations
Osmania University
Hyderabad, TG01.2013
Bachelor of Technology - Electricals and Electronics Engineering
Jawaharlal Nehru Technological University
Hyderabad, TG01.2007
High School Diploma -
International Indian School, Saudi Arabia
05-2001
Skills
- Google Shopping
- Google Ads, Google Merchant Center, Google Analytics
- Google Workspace (Gsuite)
- Google Trends
- Project Management (PMP Certification)
- Data Analysis and Insights (Looker Studio)
- Root-cause analysis
- Strategy and consulting
- Pipeline Management
- Team meetings
- Performance appraisals
- Delegation of tasks
- Training end-users
- Objection handling
- Ad Operations and Campaign Management
- Performance Analysis and Optimization
- Keyword research and optimization
- Conversion Optimization
- End-to-end campaign management
- Email writing
- Chat & phone support
- HTML
- SQL
Disclaimer
I hereby declare that the information furnished above is true to the best of my knowledge and belief.
Timeline
Project/Program Manager
GOOGLE APAR
07.2022 - 12.2023
Google Ads Manager
Regalix
01.2018 - 12.2019
Senior Digital Marketing Strategist
GOOGLE OPERATIONS CENTER GOC
08.2017 - 01.2022
Senior Finance Analyst - L3
AMAZON
10.2012 - 03.2017
US Technical Support
DELL INTERNATIONAL SERVICES
09.2008 - 12.2009
MBA - Financial Services Marketing Operations
Osmania University
Bachelor of Technology - Electricals and Electronics Engineering
Jawaharlal Nehru Technological University
High School Diploma -
International Indian School, Saudi Arabia
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