Ruksar Sande
Mumbai
Summary
Dynamic Medical Promotional Writer with expertise in crafting FDA-compliant content and engaging digital campaigns. Skilled in research, project coordination, and delivering impactful promotional materials. Adept at enhancing audience engagement through clarity and accuracy in communications, with a commitment to excellence.
Overview
3
3
years of professional experience
Work History
Medical Promotional Writer
WebMD
Navi Mumbai
04.2025 - Current
- Drafted effective promotional headlines and subtext for digital campaigns (branded and unbranded) for targeted audience
- Curated disease specific content to prepare Disease Guides
- Copywritten newsletter based on the stories as guidance for people with health conditions.
- Ensured accuracy, clarity and consistency in all written content.
- Developed and adapted FDA-compliant promotional content for digital campaigns (websites, emails, banners, videos).
- Ensured adherence to medical-legal-regulatory (MLR) review processes and fair balance principles.
- Collaborated with medical editors, designers, and developers to create engaging pharmaceutical marketing materials.
- Optimized content for digital platforms, ensuring clarity, accuracy, and compliance with AMA style guidelines.
- Managed multiple projects in a fast-paced environment while meeting deadlines.
Junior Executive- Medical Content
EPC Tech Private Limited
Mumbai
05.2023 - 04.2025
- Successfully led end-to-end execution of the Webseries project on the MEDGAMI app, including strategy development, content navigation, quiz creation, and designing thumbnails and teasers for enhanced user engagement.
- Conducted comprehensive literature reviews of drug molecules to identify existing content, analyze data, and develop strategic content plans tailored to the specific drug molecule.
- Developed engaging and interactive clinical cases to captivate and educate doctors, fostering meaningful engagement and knowledge exchange.
- Proficient in summarizing articles within a 750-word limit, extracting critical insights with clarity and relevance.
- Crafted engaging news flashes, condensing complex topics into impactful 100-word summaries for quick and effective communication.
- Designed visually appealing creatives, including infographics and presentations, to convey complex medical concepts and data effectively.
- Summarized CME videos, capturing key points and learnings to aid knowledge dissemination and retention.
- Maintained meticulous records of content activities for easy access and accuracy, while generating detailed performance reports to analyze content metrics and identify opportunities for optimization.
- Collaborated with product and marketing teams to align content strategies with organizational objectives.
- Collaborated with vendors to ensure precise and timely project delivery, meticulously reviewed outputs, and effectively communicated modifications or discrepancies to maintain quality and alignment with project objectives.
- Represented the organization at conferences, onboarded doctors to the app, and delivered insightful reports for stakeholders.
Education
Master of Pharmacy - Pharmacology
SVKM's Dr. Bhanuben Nanavati College of Pharmacy
Vile Parle12-2023
Bachelor of Pharmacy - Pharmaceutical Sciences
Oriental College of Pharmacy
Sanpada07-2021
Skills
- Research and literature analysis
- Content strategy development
- Project coordination
- Data summarization
- Proficiency in Canva
- Scientific writing and editing
- Promotional copywriting
- Project management and collaboration
Accomplishments
- 'Best Research Work' award for M.Pharm project 'Assessment of new treatment approach in the management of epilepsy' in research colloquium sponsored by Ashland Pvt Ltd.
- GPAT 2021- Qualified
- NIPER 2021- Qualified
Publications
- Deciphering the role of metal and non-metals in the treatment of epilepsy, Neurochemistry International, Elsevier, 4.27
- Zebrafish Experimental Animal Models for AD: A Comprehensive Review, Current Reviews in Clinical and Experimental Pharmacology, Bentham Science, 1.1
- An Update on the Pathways and Aspects of Epilepsy Treatment Targets, Current Signal Transduction Therapy, Bentham Science, 0.8
- Drug Repurposing: a Shortcut to New Biological Entities, Pharmaceutical Chemistry Journal, Springer Nature, 0.9
- Combined Modulation of Gabaergic and Glutamatergic Pathways by Riluzole and Ceftriaxone Sodium in Seizure Management, Indian Drugs
Language
English
Proficient (C2)
C2
Hindi
Native
Native
Marathi
Upper Intermediate (B2)
B2
Timeline
Medical Promotional Writer
WebMD
04.2025 - Current
Junior Executive- Medical Content
EPC Tech Private Limited
05.2023 - 04.2025
Master of Pharmacy - Pharmacology
SVKM's Dr. Bhanuben Nanavati College of Pharmacy
Bachelor of Pharmacy - Pharmaceutical Sciences
Oriental College of Pharmacy