Rumaan Ali Nadaf
Bangalore
Summary
Passionate, versatile and accomplished Business and Category Manager with over 6 years of cross-industry experience in e-commerce, food delivery & grocery platforms, healthcare and enterprise. Proven track record of driving incremental NMV, revenue, improving margins, and managing full P&L across B2C categories. Adept at growth marketing, project management, stakeholder collaboration, and scaling operations. Passionate about leveraging data and technology to unlock new market opportunities.
Overview
7
7
years of professional experience
Work History
Business Manager
MEESHO
12.2023 - Current
- Led the seller growth and success POD at Meesho - India's largest e-commerce platform by owning acquisitions, onboarding, activation, scale-up and retention of sellers on the platform.
- Acquired value add sellers through various channels such as Digital, Referral and Field to solve for user demand pockets and increase category diversification across hubs
- Best user-seller program: Worked on ensuring super users on the platform are able to see good sellers (sellers with 4.3+ ratings, fast dispatch and wider assortment) and vice versa (users with low returns, no fraud etc) resulting in 0.5% NMV uptick on platform.
- Increased 80OC seller diversification on platform from 12% to 20%(#sellers contributing to top 80% orders) through scaling and activation processes via KAMs resulting in 1% NMV uptick and 12% increase in seller retention.
- 3 times consecutive winner of the Best POD award of the quarter.
Category Manager
MFINE
02.2023 - 12.2023
- At my tenure at Mfine, one of India's first health care apps, I led end-to-end B2C strategy and operations and helped increase contribution margin (CM2) from 19% to 30%.
- Increased Consultation revenue by 70% (from ₹1.9M to ₹3.3M); tripled medicine orders from 2K to 6K/month.
- Reduced CAC from ₹1450 to ₹700; achieved ROAS of 1.8 in 3 months through SEM, affiliate, and database marketing
- Formed partnerships with e-commerce platforms to expand visibility and user base by using their platforms for ads.
- Managed product driven initiatives on the app including 1-step checkout, Pharmacy API integration, and Sexual Wellness program launch, increased app launch to payment conversion from 12% to 19%
Sr Business Analyst
UBER
08.2021 - 02.2023
- Finessed between analytics and program management to solve for user issues on platform, maintain dashboards and streamline programs on efficiency and new launches.
- Reduced user churn rate by 18% in 7months in UKI via RCA and solves for issues like order delays, surge pricing, order not delivered and rider attrition.
- Launched Eat Wednesday campaign, contributing £1.78M in revenue and onboarding 18K+ new users in 4 months
- Maintained business performance dashboards and monitored platform feedback as part of the Global products and services team at Uber.
- Led the creation of an analytical model to determine priority for solving user issues on the platform with correlation to metrics such as expected revenue loss, churn, frequency and size of problem etc.
Consultant
HEWLETT PACKARD ENTERPRISES
08.2018 - 05.2021
- Delivered enterprise data center architecture for clients including Disney, Target, and Walmart (Americas region)
- Led the RepeatX supply chain optimization project, reducing costs by $6M
- Reduced operational expenses of HPE GRSB – NA Tower by $1.3M through SLA improvements and client self-service tools
- Applied techniques like document analysis, stakeholder interviews, and virtual workshops for requirement gathering
Education
Bachelor of Engineering -
CMR Institute of Technology
06.2018
Skills
- Microsoft Excel
- SQL
- Google Sheets
- CRM Tools
- Business Analytics
- Category Management
- Business Acumen
- Database Marketing
- Meta Ads
- Affiliate Marketing
- Demand Generation
- Marketing Strategy
- Project Management
- P&L Ownership
- Product Initiatives
- Alliances & Partnerships
- Stakeholder Management (Internal & External)
- Cross-functional Collaboration
Languages
English (Fluent)
Hindi (Fluent)
Arabic (Beginner)
Availability
1 month
Open To Relocation
True
Remote Roles
True
Skills And Tools
Microsoft Excel, SQL, Google Sheets, CRM Tools, Business Analytics, Category Management, Business Acumen, Database Marketing, Meta Ads, Affiliate Marketing, Demand Generation, Marketing Strategy, Project Management, P&L Ownership, Product Initiatives, Alliances & Partnerships, Stakeholder Management (Internal & External), Cross-functional Collaboration
Timeline
Business Manager
MEESHO
12.2023 - Current
Category Manager
MFINE
02.2023 - 12.2023
Sr Business Analyst
UBER
08.2021 - 02.2023
Consultant
HEWLETT PACKARD ENTERPRISES
08.2018 - 05.2021
Bachelor of Engineering -
CMR Institute of Technology
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