Summary
Overview
Work History
Education
Skills
Timeline
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Rumana Fatima

CRO Expert
New Delhi

Summary

Results-driven CRO Lead with a proven track record at Nu Reach Media and Build n Convert, achieving a 21% increase in CVR for LifeTrove and similarly for other stores. Skilled in strategic analysis and A/B testing, I excel in fast-paced environments, leveraging analytical problem-solving and effective communication to deliver impactful solutions for diverse brands.

Overview

3
3
years of professional experience

Work History

CRO Lead

Build N Convert
11.2024 - Current
  • Managed end-to-end CRO campaigns, from research to launch, and post-implementation tracking.
  • Worked with four major brands during the last eight months, auditing increased CVR, revenue, RPV, and profit per visitor.
  • Implemented data-backed strategies to increase CVR by up to 30% through strategies and drop-off reduction.
  • LifeTrove - 21% increase in CVR, and RPV.
  • Callixe - a 16.82% increase in CVR and a roughly 39% increase in revenue.
  • Armor Watch - 114% increase in revenue.
  • Designed and optimized high-converting landing pages, product pages, and advertorials for five different brands.
  • Conducted full-funnel CRO audits for 10+ e-commerce stores within 8 months, delivering measurable lifts in CVR and AOV.

CRO Lead/Expert

Nu Reach Media
02.2023 - 03.2025
  • Worked with 50+ brands during 2 years. Major brands include Lola Blanket, Wali Cases, Queen Cosmetics, etc.
  • Managed CRO optimization for 50+ e-commerce stores across multiple niches.
  • Designed and ran A/B tests to validate hypotheses and improve UX.
  • Collaborated with design and dev teams to implement behavior-driven changes.
  • Delivered full CRO audits with actionable roadmaps for store owners.
  • Reduced cart abandonment rates by improving checkout flows and addressing purchase barriers.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

Education

Bachelor of Science - Agriculture

Amity University
Noida, India
03-2022

Skills

  • CRO Auditing & Analysis

  • Funnel Mapping & Optimization

  • A/B & Multivariate Testing

  • Consumer Behavior Analysis

  • Landing Page & Advertorial Optimization

  • Data-Driven Hypothesis Creation

  • Average Order Value (AOV) Growth Strategies

  • Heatmap & Session Replay Analysis (Clarity, Heatmapcom)

  • Effective Communication

Problem Solving Skill

Timeline

CRO Lead

Build N Convert
11.2024 - Current

CRO Lead/Expert

Nu Reach Media
02.2023 - 03.2025

Bachelor of Science - Agriculture

Amity University

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Rumana FatimaCRO Expert