Rumita Baruah
Rohini
Summary
PGDM student specialized in marketing and operations with a keen interest in digital marketing, equipped with foundational experience in social media management, promotional campaigns, and customer engagement. Eager to explore emerging tools and strategies, while continuously upskilling to build expertise in areas such as data-driven marketing, campaign development, and digital brand building.
Overview
1
1
Certification
Work History
Live Project
WINGREENS WORLD
07.2025 - 07.2025
- Sales & Promotion - Promoted Wingreens products in modern trade outlets and persuaded customers to try/purchase.
- Market Observation - Studied customer responses, queries, objections, buying patterns, and feedback.
- Promotional Campaigns - Shared information on offers, discounts, and combos.
- Team Coordination - Worked with the sales/modern trade team to achieve targets.
- In-Store Operations & Merchandising - Ensured stock availability, replenishment, and attractive displays for maximum visibility.
Summer Intern
INDIAN OIL CORPORATION LIMITED
04.2025 - 06.2025
- Conducted bilingual surveys (English & Assamese) to gather customer feedback on SERVO lubricants and NFR services.
- Performed data analysis using Excel and Power BI to extract consumer insights and patterns.
- Executed SWOT and gap analysis to identify branding, availability, and service gaps.
- Proposed onboarding of Hyundai and Toyota under NFR offerings at IOCL ROs.
- Designed kiosk layouts and created infographics for visual merchandising enhancements.
- Developed a comprehensive PowerPoint presentation for final reporting and stakeholder communication.
- Suggested strategic steps to boost SERVO's visibility and dealer motivation across RO network.
Education
PGDM - Marketing and Operations
Jagan Institute of Management Studies
Rohini, Delhi04-2026
B.Com (Hons.) - Marketing
Icon Commerce College
Guwahati12.2023
XII - Commerce with Entrepreneurship
Shrimanta Shankar Academy
Guwahati12.2020
X -
GEMS NPS International School
Guwahati12.2018
Skills
Digital Marketing Skills
- Google Analytics
- Social Media Management
- SEO & SEM
- Email Marketing
- Google Ads
- Canva
Analytical Skills
- Market Research
- Excel
- Power BI
Communication & Soft Skills
- Presentation Development
- Team Collaboration
Certification
- Offline, 2024, Self, Society and Organization (SSO)
- Online, 2025, Artificial Intelligence in Marketing
Disclaimer
I hereby declare that all the information provided above is accurate to the best of my knowledge., 25/08/25, Rumita Baruah
Accomplishments
- Secured 2nd position and won Best Presentation for the SELF, SOCIETY AND ORGANISATION project at the Rajiv Gandhi Foundation event.
- Took on the role of a team leader representing the group.
- Secured as a runner-up in the Business Plan (B-Plan) competition at JIMS Rohini.
- Runner-up in an Entrepreneurship Competition; delivered a Design Thinking workshop on my AI-based drone purification concept.
Extracurricular Activities
Founded and managed my own business focused on social media management, content creation, and inventory management. Managed a food stall at a Diwali Carnival, generating significant profit and gaining valuable sales experience.
Personal Information
Date of Birth: 13/02/2002
LinkedIn: www.linkedin.com/in/rumita-baruah-1b124329a/
Email: rumitab734@gmail.com
Contact No: +91 9395069260
Location: Delhi, Rohini Sector 6
Languages
Assamese
First Language
English
Upper Intermediate (B2)
B2
Hindi
Upper Intermediate (B2)
B2
Timeline
Live Project
WINGREENS WORLD
07.2025 - 07.2025
Summer Intern
INDIAN OIL CORPORATION LIMITED
04.2025 - 06.2025
PGDM - Marketing and Operations
Jagan Institute of Management Studies
B.Com (Hons.) - Marketing
Icon Commerce College
XII - Commerce with Entrepreneurship
Shrimanta Shankar Academy
X -
GEMS NPS International School
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