Runa Akhtar

• Working in Urology Segment, which include therapies like Silodosin & Silodosin +Dutaseride as a Group Product Manager
• Handling brands like Rapilif, Rapilif D & Rapilif M with portfolio size of 50 Crs
• Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
• Communicated effectively with team members to deliver updates on project milestones and deadlines.
• Prioritized roadmap in order to achieve product goals and metrics.
• Improved operations through consistent hard work and dedication.
• Monitored market trends and competitor performance to update promotional strategies.

• Worked Diabetes Segment, which include therapies like Glimepiride and metformin combinations range and Voglibose range as Senior Product Manager with a portfolio size of 1.42 Cr
• Handling brands like Glimipack M and Voglipack range
• Monitored market trends and competitor performance to update promotional strategies.
• Facilitated increased product awareness through promotion and innovative sales strategy.
• Provided training and support to sales team members.

Worked in Pediatrician Product Segment, which include therapies like anticold and GI as Senior Product Manager.

Handled brands like Sinarest Plus and Zincogut with approx. 25 Cr Portfolio

Developed and implemented favorable pricing structures balancing firm objectives against customer targets.

Facilitated increased product awareness through promotion and innovative sales strategy.

Worked in Cardio & Diabeto Segment, which include therapies majorly like OHAs & Antibiotic as a Senior Therapy Executive

Handled approx 22.73 Cr Portfolio including (OHA & Antibiotic)

Handled brands like Zoryl MP, Trizoryl and Uribid

Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers.

Managing strategic initiatives in assigned therapeutic segment.

Conducting product training for new field personnel & need based refresher program.

Tracking execution of marketing plans, monitoring competitor’s activity & responding adequately to them.

Developing communication strategy for the customers and working on concept establishment in the market for OHA.

• Handled brands like Zoryl M &Sartel with focus on target super specialists like Cardiologists, Consultant Physicians & Nephrologist
• Conducts sales calls, schedules promotional work and track sales activities on large key accounts and territories
• Organize CME & Customer Awareness programs in the assigned territories & develop new business within assigned region or territory
• Compiles data on competitive products and pricing and reports to management
• Accomplishments Include: Topped in basic training program.