Rupal H. Patel
Mumbai
Summary
Accomplished sales leader with expertise in CRM and client networking, driving business growth at Atul Projects India P. Ltd. Achieved over 300 CP visits, generating significant deals. Proven track record in strategic planning and decision-making, leveraging effective communication and problem-solving skills to surpass sales targets and expand market reach.
Overview
23
23
years of professional experience
Work History
Sales Head (Residential)
Atul Projects India P. Ltd.
Mumbai
12.2022 - Current
- Created, reviewed, and reported on sales strategy to ensure clarity and execution of strategic objectives.
- Developed comprehensive market knowledge to identify growth opportunities aligned with company plans.
- Conducted in-depth analysis of markets, industry trends, competitors, and clients to enhance strategic planning.
- Drove business performance by exceeding sales targets and expanding market reach for lead generation.
- Generated periodic financial and sales reports to identify trends and guide project growth; established departmental budgets and staffing needs.
- Achieved revenue and volume targets for each product category; ensured timely product launches and availability.
- Executed marketing plans with partners while tracking competitor activities to maintain competitive edge.
- Networked with developers, infrastructure firms, IPCs, real estate consultants, and retailers for business promotion.
Sales & Marketing Head (Residential)
Triyom Realty
Mumbai
08.2022 - 12.2022
- Monitoring total 3 project Sales with the Team of 8 staff at different location of Mumbai
- Marketing and Selling of entire projects from Head Office as well as from Site thru site staff
- Attending Sales closing.
- Looking after total Sales site branding and Sample Flat.
- To generate sale by participating in exhibition, thru Print Media and Digital Media marketing.
- Networking with IPC Company, Bank realty, Brokers and Realtors. Broker Networking.
- Maintaining Customer relation.
- Market Survey.
- Weekly Reporting to Mgt. for Total Sales.
- Currently In August did the CP events single handed and 370 CPs visited in the events.
- Participate in GJS taken care for stall design and full expo for 4 days, Handle clients & walk-ins.
- Participate in NAREDCO, BHK handle stall design and full expo for 3 days.
- Participate in CREDIA MCHI at BKC handle full expo for 4 days.
Sr. Manager Sales (Residential)
Romell Real Estate P. Ltd.
Mumbai
01.2020 - 08.2022
- Managed sales and marketing for Romell Empress luxury apartments and Euphoria standalone project.
- Handled sourcing and closing activities in absence of separate teams, ensuring efficiency.
- Conducted competitive analysis for Romell Allure project, leading to strategic launch decision.
- Generated local market buzz for Romell Allure, securing initial deals without show flat presence.
- Oversaw sales and marketing efforts for Romell Allure with support from three team members.
- Initiated community engagement activities to enhance walk-ins, including local paper inserts.
- Coordinated with pre-sales, architects, legal teams, and contractors to monitor project approvals.
- Represented Romell Group at major exhibitions, adapting strategies for online participation.
Sr. Sales Manager (Residential)
Parinee Realty P. Ltd.
Mumbai
10.2017 - 12.2019
- Managed major projects across western suburbs, from Kandivali and Borivali to Andheri.
- Activated channel partners for upcoming marketing campaign for Parinee Essences and Parinee Adney.
- Executed society activations in Kandivali to maximize lead generation for western suburb projects.
- Organized CP meetings across various locations, including Mahavir Nagar and Vile Parle Associations.
- Conducted market analysis by coordinating with developers and presenting findings to management.
- Handled diverse apartment ticket sizes from Borivali to Juhu, addressing distinct customer behaviors.
Assistant Manager Sales & Marketing
Mayfair Housing Pvt. Ltd.
Mumbai
07.2010 - 08.2017
- Drove sales for luxury residential properties, including Mayfair Mystic in Ghatkopar East.
- Established relationships with corporate decision-makers and managed interactions with IPCs and realtors.
- Generated leads through various channels, including paper inserts and incentive schemes.
- Participated in brand promotions and exhibitions, such as MCHI property expo.
- Conducted competitor analysis and market research for timely updates.
- Resolved customer complaints regarding delayed property possession.
- Compiled weekly and monthly reports for management review.
- Suggested initiatives to boost site traffic during low sales periods, enhancing client loyalty.
Deputy Manager Sales & Marketing
Everest Developers
Thane
12.2008 - 03.2010
- Managed sales and marketing for Everest World project in Kolshet and Everest Countryside project in Gorbunder Road.
- Designed and implemented marketing programs to enhance project visibility and identify new market opportunities.
- Collaborated with Planning, Architecture, and Strategy departments for product planning and brand promotions.
- Developed and executed targeted incentive programs to drive performance outcomes.
- Transitioned to Everest Countryside project, overseeing both sourcing and closing activities during launch.
- Activated channels in Mulund to Thane area, organizing meetings with channel partners for all projects.
- Coordinated with CRM team on client queries regarding stamp duty and registration, ensuring timely fund disbursement from banks.
- Worked closely with Pre-sales team to resolve lead inquiries, converting prospects into opportunities.
Sr. Officer Sales & Marketing
Kanakia Construction
Mumbai
04.2002 - 11.2008
- Managed total project sales and after-sales services, ensuring client satisfaction.
- Executed marketing and sales strategies from site and Head Office locations.
- Guided clients through stamp duty, registration, and housing loan processes.
- Collected dues while updating sales processes in the computer system.
- Assisted Vice President with staff incentive policies and related tasks.
- Coordinated legal documentation for sales and society formation with authorities.
- Participated in exhibitions and prepared monthly expense and major project reports.
- Attended to customer inquiries, generating sales through effective walk-in engagement.
Education
Executive MBA -
ITM Executive Education Center
01.2005
B.Sc. -
03.1995
Diploma - Painting
09.1990
Skills
- Fundamental computer skills
- Tally ERP proficiency
- Customer relationship management
- Team leadership
- Client networking
- Effective communication
- Problem solving
- Decision making
- Sales presentations
- CRM expertise
- Sales operations
- Vendor management
- Sales engagement strategies
- Sales strategy
- Customer engagement
Languages
English, Hindi, Gujarati, Marathi
Accomplishments
v ❖ Recognized for outstanding performance and promoted from Jr. Sales to Sr. Sales in 9 months at Kanakia
v ❖ skillfully sold & achieved the targets of one whole project in 11 months achieving a turnover of INR 6.5cr at Kanakia
v ❖ successfully given possession to Eternity clients at Thane at Kanakia
v ❖ Assigned Sourcing part of Projects activated all the CP’s of Mulund to Thane Area and arranged CP meetings for all Everest projects.
v ❖ Activated CP’s of Kandivali & Borivali for relaunch activity of premium project of Kandivali i.e. Mayfair Greens. When the company decided to relaunch projects with certain schemes actively generated more than the required revenue for the project. Where 400 CP’s Visited
v ❖ Handled customer redressal successfully for late possession against properties at Kandivali West in Mayfair & handling customer redressal for Euphoria in Romell Group.
v Here at Allure project we managed to create sufficient buzz in the local CP market with the help of a small CP meet, which helped us to click a few deals without even having a sample or show flat.
v ❖Achieved last quarter's sales target for the Parinee Essence project by closing 15 deals individually approx. given a business of 18 cr.
v ❖Successfully achieved 1st & 3rd quarter sales target of 2021 of Romell Empress & Euphoria project.
v ❖Successfully launched Atul Horizon at Bhandup project by actively participating in generating more than expected walk-ins from a given region. Also, we participate in Rotary Club Events as main sponsored and we get a chance to promote our projects and branding purpose.
v ❖Successfully launched Atul Life at Mulund Channel Partner Meet at The Westin Powai.
Training
- Negotiate and Selling Skills 2005
- Negotiation Skills Classroom training conducted by Mr. Santosh from Sumraaz Technologies – Nov. 2021
Disclaimer
I hereby declare that the particulars, filled above by me, are true to the best of my knowledge and belief.
Personal Profile
- Date of Birth: December 17, 1976
- Marital Status: Single
Timeline
Sales Head (Residential)
Atul Projects India P. Ltd.
12.2022 - Current
Sales & Marketing Head (Residential)
Triyom Realty
08.2022 - 12.2022
Sr. Manager Sales (Residential)
Romell Real Estate P. Ltd.
01.2020 - 08.2022
Sr. Sales Manager (Residential)
Parinee Realty P. Ltd.
10.2017 - 12.2019
Assistant Manager Sales & Marketing
Mayfair Housing Pvt. Ltd.
07.2010 - 08.2017
Deputy Manager Sales & Marketing
Everest Developers
12.2008 - 03.2010
Sr. Officer Sales & Marketing
Kanakia Construction
04.2002 - 11.2008
Executive MBA -
ITM Executive Education Center
B.Sc. -
Diploma - Painting
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