Experienced Content Writer/YouTube Handler proficient in researching, writing, and editing diverse content and implementing successful content strategies. Possess a deep understanding of YouTube algorithms, SEO best practices, and audience analytics. Proficient in video production, editing, and social media marketing. Adept at managing multiple projects simultaneously and collaborating with cross-functional teams to achieve organizational goals. Autonomous yet communicative with a 1 year history of superior performance in remote environments.
Hi, I’m
Rupali Arora
KOTA
Summary
Overview
12
years of professional experience
1
Certification
Work History
Botmartz-it-solutions
You Tube Handler
12.2023 - Current
Job overview
- Assisted with social media content creation, monitoring and planning.
- Supported marketing and communications with website content creation and basic SEO.
- Conducted keyword research and implemented SEO best practices, leading to a 25% boost in video visibility.
- Created, edited, and optimized video content, maintaining a consistent publishing schedule and increasing watch time by 40%.
Ranthambhore Kothi
Social Media Executive
01.2023 - 09.2023
Job overview
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Conducted trend monitoring to identify and take advantage of opportunities on social platforms to increase brand perception and awareness.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Used Facebook, Instagram and YouTube to promote products and events.
Digital Marketing Hub
Digital Marketer
08.2021 - 01.2022
Job overview
- Managed content distribution to online channels and social media platforms.
- Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
- Developed strategies to optimize website content for search engine visibility.
- Used in-depth SEO expertise to appropriately allocate client budgets across cross-platform digital campaigns.
- Produced individualized campaign performance reports, enabling flexible delivery approaches to maximize engagement and reach.
- Closely monitored and identified successes and areas for improvement.
- Proficient in handling Organic SEO ranking and Google Ads though my strengths are Client management, Inbound Marketing Strategies, Branding & Promotions, Landing Page optimization, Social media marketing.
Tata Consultancy Services
Senior Business Analyst
04.2012 - 04.2015
Job overview
- Carried out in-depth business analysis, seeking areas for improvement and identifying targeted development strategies.
- Used outstanding relationship-building and interpersonal skills to develop positive, productive relations with international stakeholders.
- Assessed customer needs and modified existing databases.
- Performed thorough quality checks across scanned imagery,
ensuring legibility and focus ahead of further processing.
- Independently fixed all issues occurring within the design process,
including file issues, colour, exposure, clarity and grain.
- Shared technical expertise and extensive knowledge of product
functions with production teams and other relevant staff.
- Created SWOT analysis to evaluate and determine next steps in
building a more profitable business.
- Collected data on consumers, market place and competitors,
consolidating information into actionable items, reports and
presentations.
- Stayed up-to-date on market trends through ongoing research and
analysing , increasing company awareness of threats and
opportunities.
- Assessed consumer needs and buying habits to identify potential
markets and product demand variables.
- Drafted reports and presentations to illustrate research findings.
- Devised unique lessons to fit individual needs in skill building and
full instruction on each subject.
- Provided one-on-one tutoring sessions in Mathematics and
Commerce Subjects, which helped improve test scores by 70 points
on average.
- Helped students with subject knowledge as well as general abilities
in learning, studying and retaining information.
- Designed lesson plans for 11th grade students to increase interest in Maths classes.
Education
University of KotaKota
B. Com from Commerce
2011
University Overview
Skills
- Content Creation and Editing
- SEO Optimization for YouTube
- Video Production and Editing
- Familiarity with various social media platforms and their best practices
- Ability to adapt to rapidly changing industry trends and algorithms
- Excellent communication and presentation skills
- Collaboration and Team Management
- Proficient in Canva Creation
- Proficient in Video Creation Tools
- Superb communication skills
- Business improvement strategy
Certification
- Attended Information Technology Training conducted by CIRC
- Certified SEO Specialist
- On-Page Optimization
- Off-Page Optimization
- Certified Social Media Marketer
- Specializes in Mobile marketing, Facebook Ads, You Tube Ads
- Certified Digital Analyst
- Performs on Hootsuite platform
- Canva Creator
- Excel in PPC/ Google Creatives
- DMS- Harvard Business Publishing Case Studies
Timeline
You Tube Handler
Botmartz-it-solutions
12.2023 - Current
Social Media Executive
Ranthambhore Kothi
01.2023 - 09.2023
Digital Marketer
Digital Marketing Hub
08.2021 - 01.2022
Senior Business Analyst
Tata Consultancy Services
04.2012 - 04.2015
University of Kota
B. Com from Commerce
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