Rupali Dureja
Gurgaon
Summary
Proven expertise in predictive modeling, GenAI, and marketing analytics, with a strong background in mathematics and statistical modeling. Adept at leading cross-functional teams, managing complex data projects, and translating insights into strategic decisions. Skilled in leveraging advanced analytics tools to drive operational efficiency and enhance customer engagement.
Overview
10
10
years of professional experience
Work History
Lead Data Scientist
Continuum Global
Gurgaon
03.2022 - Current
- Led 3-phase pilot program for AI-powered hyper-personalization, testing AI-generated subject lines using 25 user achievement and lifecycle data points, achieving 5% lift in open rates and 11% increase in user contributions
- AI-Driven Operational Intelligence Platform: Led the AI-enabled solution across multiple business teams to monitor resource utilization, workforce efficiency and operational planning for strategic decision-making and cost optimization
- Managed team of data scientists to design, deploy, and maintain predictive models and hypothesis testing, optimizing campaign performance through statistical techniques
- End-to-End Predictive Analytics Solution, collaborated with business units to identify high-impact analytics opportunities, ensuring alignment with strategic planning. Crafted data science proposals and roadmaps for model development & business transformation
- Developed data-driven user segmentation and lifecycle reactivation strategy based on 9-segment model, successfully converting 80%+ of users from abandoned category
- Cross-Channel Marketing Expansion developed a strategy for expanding to multi-channel launch after partnering with marketing/product team based on geo analysis & audience segmentation. This resulted in higher retention and 36% increase in DAU
Senior Data Scientist
Q3 Technologies
01.2020 - 02.2022
- Developed predictive models using machine learning techniques for data-driven decisions.
- Designed time series forecasting models, enhancing demand prediction accuracy by 20%.
- Delivered actionable insights for campaign targeting, achieving 12% lift in conversion rates and precise sales forecasting.
- Analyzed large datasets to extract actionable insights for business strategies.
- Collaborated with cross-functional teams to enhance data collection processes and methodologies.
Data Scientist
Annalect
10.2016 - 09.2019
- Developed statistical models to analyze customer purchase patterns, leading to targeted personalized offers in telecom industry.
- Created interactive dashboards in Power BI to facilitate data-driven executive decision-making.
- Collaborated with Omnicom Media Group on marketing projects, enhancing campaign effectiveness through data insights.
Education
M.Sc. Mathematics (Hons.) -
South Asian University
New Delhi01-2016
B.Sc. Mathematics (Hons.) -
University of Delhi
01-2014
Skills
- Artificial Intelligence
- Machine Learning
- Predictive Analytics
- A/B Testing
- Data Visualization
- Power BI
- Looker Studio
- Python
- SQL
- Generative AI
- Prompt Engineering
- Stakeholder Management
Timeline
Lead Data Scientist
Continuum Global
03.2022 - Current
Senior Data Scientist
Q3 Technologies
01.2020 - 02.2022
Data Scientist
Annalect
10.2016 - 09.2019
M.Sc. Mathematics (Hons.) -
South Asian University
B.Sc. Mathematics (Hons.) -
University of Delhi