Rupali Keshari
Gurugram
Summary
Results-driven Digital Marketing Specialist with 7+ years of experience managing multi-platform campaigns across Google Ads, Facebook, LinkedIn, Twitter, and Bing. Skilled in SEO, Social Media Marketing, Website Optimization, and advanced tools like Google Analytics, Tag Manager, Data Studio, SEMrush, etc. Proven track record in campaign management, client communication, team leadership, and cross-functional coordination with design and development teams. Focused on driving growth, improving ROI, and delivering data-driven marketing strategies.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Paid Social Manager
Groupm WPP
03.2024 - Current
- Promoted to Manager in March 2024, leading a team of 5 people and managing Coca-Cola's social media campaigns across 13 European countries.
- I am responsible for driving performance and ensuring the seamless execution of multi-platform digital advertising campaigns across Facebook, TikTok, Pinterest, Snapchat, LinkedIn, and Reddit.
- I play a key role in end-to-end campaign management, utilizing tools such as Prisma for efficient budget planning and tracking, Power BI for advanced data visualization and performance reporting, and PINC for accurate taxonomy management and campaign structuring.
- Additionally, I manage project workflows and task allocation using Wrike, ensuring timely and high-quality delivery that aligns with client expectations and internal SLAs.
- Beyond operational responsibilities, I actively contribute to team development by mentoring newer team members, conducting regular knowledge transfer sessions, and leading structured training initiatives focused on enhancing platform expertise, reporting accuracy, and best practices across the board.
- Maintained positive relations with clients, stakeholders and Local Teams by addressing problems head-on and implementing successful corrective actions.
Senior Executive
GroupM WPP
06.2022 - 03.2024
- Managed end-to-end digital campaign execution for various projects like - Bucherer, Brand USA, Royal Canin, Duracell, etc across 5-6 European markets.
- Executed campaigns on platforms including Facebook, Snapchat, TikTok, Pinterest, LinkedIn, and more.
- Handled Prisma bookings, campaign budget tracking, and monthly reconciliations.
- Collaborated closely with local market teams and stakeholders to meet campaign SLAs and deliverables.
- Supported executives by sharing knowledge, conducting training sessions, assisting in troubleshooting, and ensuring task quality.
- Created and maintained structured reporting dashboards and weekly/EOC reports to monitor campaign performance.
- Participated in training sessions to upskill in new tools and platforms, contributing to the team's knowledge base.
Digital Marketing Specialist
ARK Infosolutions
03.2021 - 05.2022
- Managed end-to-end campaign setups and optimizations across Facebook Ads, Google Ads, LinkedIn Ads, Twitter Ads, and Bing Ads.
- Trained and mentored interns, collaborated closely with development and design teams, and led campaign analytics and performance reporting.
- Specialized in Social Media Optimization (SMO) and Search Engine Optimization (SEO) — including both On-Page and Off-Page activities.
- Hands-on experience with key digital tools including Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio, Google Trends, SEMrush, SpyFu, Ahrefs, Ubersuggest, and Hootsuite.
- Delivered data-driven insights and optimization strategies to boost campaign ROI, website traffic, and overall digital presence..
Digital Marketing Executive
Systango
09.2020 - 02.2021
- Managed paid advertising campaigns through Facebook Business Manager and Google Ads, driving targeted traffic and lead generation.
- Performed On-Page and Off-Page SEO Optimization to improve website rankings and organic reach.
- Executed Social Media Optimization strategies, including content creation, post scheduling, and engagement across major platforms.
- Created and published blog content using WordPress, Weebly, and Wix, enhancing brand visibility and SEO performance.
- Maintained direct client communication and project tracking through Gmail, Trello, and collaborative tools to ensure timely deliveries and client satisfaction.
Digital Marketing Executive
Exaalgia IT Solutions
09.2019 - 06.2020
- Managed and optimized Google Ads accounts, focusing on improving campaign performance and ROI.
- Conducted On-Page SEO audits, providing actionable recommendations and implementing optimization strategies to boost search rankings.
- Proofread and refined website content to ensure clarity, accuracy, and SEO best practices.
- Performed detailed website analysis, delivering insights, strategic suggestions, and executing improvements to enhance user experience and site performance.
PPC Executive
India Infotech
02.2018 - 06.2019
- Successfully handled 35+ projects on Google Ads across Search, Display, Video, and App campaigns.
- Executed and optimized campaigns using Google Ads Editor, Google Analytics, Google Tag Manager, and Google Merchant Center.
- Managed reporting and insights through Google Data Studio and Google Sheets dashboards.
- Led multiple projects for Facebook Ads and Instagram Ads, focusing on cross-platform campaign strategies.
- Handled direct client communication via chat and phone calls, ensuring client satisfaction and project alignment.
- Acted as Team Leader, mentoring and supporting team members to deliver high-quality campaign setups and optimizations.
Education
MBA - E-commerce
Institute of Management Studies, DAVV
Indore05-2018
B.Sc - Electronics Media
EMRC, DAVV
Indore05-2016
Skills
- Google Ads management
- Proficient in Google Analytics
- Proficient in Google Tag Manager
- Skilled in utilizing Google Search Console
- Experienced in data visualization with Google Data Studio
- Paid social campaigns
- Organic Social Media
- Display Advertising
- SEO strategy development and execution
- Performance-focused advertising
- Youtube Marketing
- Email campaign management
- Proficient in Prisma booking and reconciliation
- Strategic campaign planning
- Strategic media planning
Languages
English
Hindi
Social Link
https://www.linkedin.com/in/rupalikeshari-62499912a/
Total Work Experience
7 Years 3 Months
Certification
Meta Media Buying Professional
Google Ads Search
Google Ads Display
Google Ads Video
Google Shopping ads
Google Ads Apps
Search Ads 360
Display & Video 360
Campaign manager 360
LinkedIn Fundamentals
Snapchat Essentials
Reddit Ads Fundamentals Certification
Pinterest Certified Media Buyer
Prisma Pre & post Launch
Timeline
Paid Social Manager
Groupm WPP
03.2024 - Current
Senior Executive
GroupM WPP
06.2022 - 03.2024
Digital Marketing Specialist
ARK Infosolutions
03.2021 - 05.2022
Digital Marketing Executive
Systango
09.2020 - 02.2021
Digital Marketing Executive
Exaalgia IT Solutions
09.2019 - 06.2020
PPC Executive
India Infotech
02.2018 - 06.2019
MBA - E-commerce
Institute of Management Studies, DAVV
B.Sc - Electronics Media
EMRC, DAVV
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