Rupam Prasad
Event and Field Marketing manager
Bangalore
Summary
MBA in Marketing with 6+years of experience in events marketing, lead generation and account management. Have worked in Cyber Security, Software Intelligence and Data Visualization and Analytics domain for US, EMEA and APAC region.
Overview
10
10
years of professional experience
Work History
Senior Associate-Lead Gen. & Events Marketing
InnovAccer
03.2022 - Current
- Plan QoQ Innovaccer's presence in external Industry events
- Understanding events that fit as per the different Markets that Innovaccer caters to, also planning the scale while keeping in mind the RoI at which Innovaccer should participate in these events
- Innovaccer's own events aligned with the respective Markets to drive RSVPs to those events and eventually planned dedicated lead generation campaigns on them to drive qualified leads
- Own the complete lead generation and management process through events from lead capture to follow-up and tracking them through the entire sales cycle
- Strategize email marketing campaigns including content creation for event invitations, monitoring performance, optimization, and recommendations for improvement in the future
- Studying campaign performances, formulating dashboards, and performing extensive campaign analysis
- Collaborate with business, marketing, sales, product, and design, to ensure seamless event execution and alignment with overall marketing and business goals
- Coordinate logistics, including travel arrangements, accommodation, transportation, and onsite arrangements, to deliver exceptional attendee experiences
- Deploy an ABM (Account-Based Marketing): tailor-made/1-to-1 marketing strategies, campaigns for Key Accounts Sales motion
- Handled a budget of $150K for FY 2022-23 for standalone events of Innovaccer
- Collaborated with Partner Marketing team to leverage a total of $191K of Partner Marketing funds across 37 campaigns (events + conferences), saving 85% on those expenses and generating close to 300 SALs
- Planning quarterly newsletters to relay the success stories of events.
Business Development Manager
CAST Software India
03.2019 - 10.2020
- Plan QoQ CAST's presence in external Industry events
- Understanding events that fit as per the different Markets that CAST caters to, also planning the scale while keeping in mind the RoI at which CAST should participate in these events
- CAST's own events aligned with the respective markets to drive RSVPs to those events and eventually planned dedicated lead generation campaigns on them to drive qualified leads
- Own the complete lead generation and management process through events from lead capture to follow-up and tracking them through the entire sales cycle
- Strategize email marketing campaigns including content creation for event invitations, monitoring performance, optimization, and recommendations for improvement in the future
- Studying campaign performances, formulating dashboards, and performing extensive campaign analysis
- Collaborating with other departments: such as sales, operations, and customer service to ensure that all aspects of the event are coordinated and executed smoothly
- Deploy an ABM (Account-Based Marketing): tailor-made/1-to-1 marketing strategies, campaigns for Key Accounts Sales motion.
Business Development Manager
QOS Technology
11.2018 - 02.2019
- Researching prospective accounts in targeted markets, pursuing leads and following through to a successful agreement
- Understanding the target markets, including industry, company, project, company contacts and which market strategies can be used to attract clients
- Collaborating with marketing, design and sales teams to ensure that requirements are met
- Identifying new prospects within the company's industry
- Having a strong understanding of company products, competition in the market and positioning
- Working on sales presentations, RFPs, RFQ’s and others for the sales team.
Business Development Manager
Sequretek
05.2018 - 08.2018
- Identifying opportunities in target markets for your organization’s products and services
- Generating leads through cold calling prospective clients or networking at trade shows
- Developing and nurturing relationships with key customer accounts
- Keeping up with the latest industry developments, including market positioning of corporate competitors
- Assessing client needs and the company’s ability to meet those needs
- Following up with new leads and referrals generated from the sales team
- Preparing status reports on goals
- Using customer relationship management (CRM) software, such as Salesforce, to manage interactions.
Business Development Manager
Simplilearn
03.2018 - 05.2018
- Own and meet target quota related to number of qualified opportunities, response SLA, value of sales pipeline, and revenue
- Develop new business opportunities from inbound and marketing-generated leads
- Discover pain points and use case, map them to broad set of Simplilearn solutions and qualify for Enterprise sales opportunities
- Work cross-functionally with stakeholders (account executives, marketing, sales operations, fellow BDRs)
- Report, track, and manage sales activities and results using SFDC
- Play an active role in the creation and iteration of team processes.
Account Manager
Synopsys India Pvt Ltd
02.2014 - 11.2017
- Forge high-level CSO, CISO, CIO relationships within the assigned territory to win new/incremental business for our security services and products
- Working with Account team/ Engineering team/ Business Units/Sales Engineering/Marketing, to achieve my goals of increasing security product penetration in enterprise accounts
- Met with an average of 4 clients per week consistently, resulting in a 95 % client retention rate
- Developed and implemented a creative, cost effective staff augmentation model which increased client retention rates by 100 % compared to the prior year
- Monitored market activity and quoted pricing to maintain 60% profit margin on every deal
- Surpassed annual quota by 20 %
- Identified $240,000 in revenue opportunities.
Education
PGDM - undefined
M S Ramaiah Institute of Management Studies
Skills
Salesforceundefined
Accomplishments
- VicePresidentAward2023- for overachieving the OKRs for Q2 at Innovaccer.
- SPOTAward for delivering a successful and the most unique experience for Innovaccer in 2023.
- Got recognised with #WinAsATeam award in the Marketing Champions of September 2022 by Innovaccer.
- Featured 3 times among top 10 for “ClosedDealsLeaderboard” worldwide.
- Responsible for closing India’s 1st security testing on Block-chain products developed by a core banking product company.
- Responsible for Synopsys India’s 1st deal of Secure Assist and e-Learning for one of the Fortune 500 IT service provider companies.
Timeline
Senior Associate-Lead Gen. & Events Marketing
InnovAccer
03.2022 - Current
Business Development Manager
CAST Software India
03.2019 - 10.2020
Business Development Manager
QOS Technology
11.2018 - 02.2019
Business Development Manager
Sequretek
05.2018 - 08.2018
Business Development Manager
Simplilearn
03.2018 - 05.2018
Account Manager
Synopsys India Pvt Ltd
02.2014 - 11.2017
PGDM - undefined
M S Ramaiah Institute of Management Studies
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