Rupendra Gupta
Vice President - Global (Sales & Marketing)
Mumbai
Summary
Experienced professional with 21 years in Sales & Marketing, Key Account Management, Business Development, Channel Management, and General Administration. Proven track record of driving business volumes, establishing large and high-profit accounts with high levels of retention and loyalty. Skilled in growth-oriented strategies to achieve critical goals in potential markets, enhancing organizational profits. Known for a practical management style that consistently delivers results.
Overview
21
21
years of professional experience
2004
2004
years of post-secondary education
2
2
Languages
Work History
Vice President - Global
Advent Chembio Pvt. Ltd.
02.2024 - Current
- Company Overview: Advent Chembio Pvt. Ltd., the fastest growing global chemical manufacturing and Distribution Company which caters to a wide range of industry verticals with Analytical Reagents, Fine & Specialty Chemicals, Pharmacopoeia product range – labelled product IP, BP, USP, Ph. Eur, Multicompendial etc and Customized intermediates, Building-blocks, and Pharmaceutical Impurities etc.
- Responsible for the Business promotion activities, Sales, Marketing, Product positioning and Administration support.
- Exploring market opportunities, identifying new ventures and appointing channel partners globally.
- Co-ordinating with cross functional team, R&D for new product development, customize products, Q.C, Production dept for bulk requirements, QA, attending customer audits etc.
- Develop and execute marketing strategy, identify and prioritise market opportunities, including potential partners, distributors, and customers, to grow the company’s presence in India, the USA and other markets.
- Execute and oversee the sales team’s performance, set targets, monitor KPIs, and ensure delivery of revenue and margin targets across the company’s product portfolio.
- Build and maintain strong relationships with major customers, ensuring customer satisfaction and repeat business; register the company as an approved vendor with major domestic and international clients.
- Collaborate with R&D and production teams to align product specifications with customer requirements and market trends, particularly in the organic chemicals segment.
- Ensure compliance with relevant regulatory requirements in target markets to facilitate smooth market entry and expansion.
- Prepare business cases, budgets, and forecasts to support growth initiatives, ensuring profitability and sustainability.
- Recruit, mentor, and develop a high-performing business development and sales team, fostering a culture of innovation and accountability.
- Advent Chembio Pvt. Ltd., the fastest growing global chemical manufacturing and Distribution Company which caters to a wide range of industry verticals with Analytical Reagents, Fine & Specialty Chemicals, Pharmacopoeia product range – labelled product IP, BP, USP, Ph. Eur, Multicompendial etc and Customized intermediates, Building-blocks, and Pharmaceutical Impurities etc.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Identified opportunities to improve business process flows and productivity.
- Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Ensured regulatory compliance at all times by implementing robust internal controls systems coupled with proactive monitoring mechanisms.
- Transformed customer experience by designing and executing comprehensive service improvement initiatives aimed at enhancing satisfaction levels.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
- Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.
- Championed talent development programs, promoting employee engagement and retention while enhancing overall workforce capabilities.
- Increased company growth through collaboration with sales and marketing departments.
- Built high-performance teams through effective recruitment practices focused on competency alignment coupled with ongoing performance management processes.
- Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.
- Enhanced company profitability by implementing strategic business plans and optimizing operational processes.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Implemented advanced data analytics tools to drive data-driven decision-making across all levels of the organization, leading to better business outcomes.
- Launched new products or services in various markets by conducting comprehensive market research studies and tailoring offerings based on customer needs analysis.
- Established and directed successful programs focused on [Area].
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Cultivated company-wide culture of innovation and collaboration.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Directed technological improvements, reducing waste and business bottlenecks.
- Formulated and executed strategic initiatives to improve product offerings.
- Created succession plans to provide continuity of operations during leadership transitions.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Oversaw business-wide changes to modernize procedures and organization.
- Monitored key business risks and established risk management procedures.
- Initiated strategy to drive company growth and increase market share and profitability.
- Managed financial, operational and human resources to optimize business performance.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Represented organization at industry conferences and events.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
- Devised and presented business plans and forecasts to board of directors.
- Founded performance- and merit-based evaluation system to assess staff performance.
- Oversaw divisional marketing, advertising and new product development.
Global Head
HiMedia Laboratories Pvt. Ltd.
10.2019 - 01.2023
- Company Overview: A Pioneer and leading company leading Bio Sciences & Specialty Chemicals Company that offers a wide range of products, providing services and delivering high quality products in all segments R&D Development, QC, Production etc.
- Responsible for the Business promotion activities and Administration support for more than 130+ countries handling total turnover of INR 1050 Cr. / 10.5 billion with 140+ talented professionals.
- Led a team in Sales and Marketing to develop business strategy comprising of moving the organization from price based to value-based sales approach.
- Restructured product portfolio and focused on the right customer segments.
- Developed new organizational and channel structure.
- Trained people and developed a team of effective business managers.
- Appointed new channel partners in different countries and led to business growth in short span.
- Provided guidance to the team to generate demand for the specific products with the segment campaigns.
- Co-ordinated with the team and applied license KD-40 for the manufacturing of Pharmacopeial product range.
- Appointed consultant for upgrading the plant facilities for the FDA approvals.
- A Pioneer and leading company leading Bio Sciences & Specialty Chemicals Company that offers a wide range of products, providing services and delivering high quality products in all segments R&D Development, QC, Production etc.
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
- Passionate about learning and committed to continual improvement.
- Managed time efficiently in order to complete all tasks within deadlines.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Worked effectively in fast-paced environments.
- Worked flexible hours across night, weekend, and holiday shifts.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Strengthened communication skills through regular interactions with others.
- Paid attention to detail while completing assignments.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Organized and detail-oriented with a strong work ethic.
- Learned and adapted quickly to new technology and software applications.
- Resolved problems, improved operations and provided exceptional service.
- Proved successful working within tight deadlines and a fast-paced environment.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
National Sales Manager – All India Head
S.D.Fine Chem Ltd.
08.2014 - 09.2019
- Company Overview: A leading company providing excellence across all aspects of the Lab Reagents, Chemicals, Pharmacopeial products, Excepients, API, Scientific & Analytical Instrumentation business.
- Developed new facilities, structures, and services to reduce the communication gap, faster response, upgrading system for better working environment, reporting system, and tracking system.
- Appointed consultant and with the support of the IT team – replaced the ERP with SAP system.
- Appointed a consultant and replaced (Map My India to Field force.com) for the customize in reporting system and set a road map for the data gathering and easiness in reporting system.
- Set the new technologies as per the market trend i.e What’s app services & CRM for tracking invoices, dispatch details, outstanding etc. for the channel partners, sales team, customers.
- A leading company providing excellence across all aspects of the Lab Reagents, Chemicals, Pharmacopeial products, Excepients, API, Scientific & Analytical Instrumentation business.
- Managed national sales programs, supervised [Number] sales representatives and evaluated KPIs for promotional opportunities.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings.
- Established a high-performance culture by setting clear expectations, providing ongoing feedback, and rewarding top performers.
- Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Collaborated with other departments on various projects such as product development or marketing campaigns to achieve cohesive business goals.
- Received [Type] award for outstanding leadership and strong commitment to operational excellence.
- Mentored junior sales professionals, fostering a supportive environment that cultivated talent development and career growth.
- Developed comprehensive training programs for new hires which resulted in reduced ramp-up time and improved productivity.
- Liaised with marketing and product development departments to maintain brand consistency.
- Expanded market share by identifying untapped markets and devising tailored strategies to target them effectively.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Empowered and led driven sales team to build product awareness and exceeded revenue targets.
- Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
- Oversaw annual budget planning for the national sales department, ensuring alignment with corporate objectives and resource allocation optimization.
- Increased sales revenue by implementing innovative marketing strategies and effective sales team management.
- Established strong partnerships with channel partners for seamless distribution of products across various regions.
- Led contract negotiations with clients, securing favorable terms that contributed to overall company profitability.
- Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
- Conferred design and production departments on customer needs and preferences to stay on top of changing demands.
- Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition.
- Attended events, training seminars, and manufacturer product showcases.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Developed and assigned monthly sales quotas to over [Number] regional sales managers in [Location].
- Trained and developed exceptional sales leaders.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Created customized solutions for unique client needs resulting in increased customer satisfaction.
- Enhanced communication within the sales team through regular meetings, updates, and training sessions.
- Delivered comprehensive sales presentations, showcasing the company''s products and services to secure new business contracts.
- Conducted thorough competitor analysis to identify potential threats and opportunities in the marketplace.
- Implemented rigorous performance metrics to assess team progress and drive accountability, leading to continued success in revenue generation.
- Implemented data-driven decision-making processes for optimizing sales performance and targeting new opportunities.
- Streamlined operations within the sales division, improving efficiency while reducing operating costs.
- Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
- Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Implemented systems and procedures to increase sales.
- Organized promotional events and interacted with community to increase sales volume.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Communicated product quality and market comparisons by creating sales presentations.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Prepared sales presentations for clients showing success and credibility of products.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Managed accounts to retain existing relationships and grow share of business.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Facilitated business by implementing practical networking techniques.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Drove sales by developing multi-million dollar contract sales.
Business Manager – Key Accounts
Merck Specialities Pvt. Ltd. “Merck Millipore”
09.2004 - 11.2014
- Responsible for the Major Key Account Customers -Pharma Industries, Private Sectors and Govt. projects.
- Finalizing the Annual rate contract and developing business from the key customers.
- Handling Sales & Marketing of Lab Products, Instruments and Consumables.
- Improved operational workflows by identifying areas of inefficiency and implementing appropriate solutions.
- Executed business plans to further strengthen and maximize territory sales and profits.
- Anticipated financial impact from operational issues and worked with leadership to develop solutions.
- Mentored junior staff members, helping them grow professionally and contribute more effectively to the team''s goals.
- Oversaw and improved deliveries through proactive coordination of daily operations.
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
- Streamlined business processes by implementing new project management tools and techniques.
- Assisted with hiring process and training of new employees.
- Successfully managed organizational change initiatives, minimizing disruptions to daily operations while achieving desired outcomes.
- Implemented cost-cutting measures, resulting in substantial savings for the organization without compromising on quality or performance.
- Fostered a culture of continuous improvement by encouraging employee input on process optimization efforts.
- Increased overall team productivity by fostering a positive work environment and providing effective leadership.
- Evaluated current market trends and competitor strategies, guiding the development of innovative solutions to stay ahead in the industry.
- Oversaw financial operations, maintaining accurate records and ensuring compliance with industry regulations.
- Enhanced customer satisfaction levels by implementing an effective feedback system and addressing concerns promptly and efficiently.
- Managed cross-functional teams, ensuring timely completion of projects within budget constraints.
- Processed vital documentation, completed forms and obtained appropriate insurance verification and authorization for services.
- Spearheaded recruitment and hiring process and compiled training materials for new and existing team members.
- Drafted reports and documents to improve correspondence management, schedule coordination and recordkeeping.
- Coordinated team schedules to keep shifts properly staffed during busy periods.
- Negotiated contracts with suppliers and vendors, securing favorable terms for the company while maintaining strong relationships.
- Developed strategic partnerships with key stakeholders, leading to significant growth opportunities for the company.
- Improved operational efficiency by adopting new technologies and training staff on best practices.
- Instituted data-driven approach to decision-making, leveraging analytics to guide business strategies.
- Conducted detailed market analyses to inform strategic planning and decision-making processes.
- Enhanced team capabilities, organizing professional development workshops and mentoring programs.
- Fostered strong, enduring relationships with key clients to secure repeat business and referrals.
- Streamlined operations, reducing overhead costs with comprehensive budget management.
- Developed and executed marketing strategies that significantly increased brand awareness in target markets.
- Optimized inventory management, reducing waste and ensuring availability of key products.
- Led cross-functional teams to complete projects ahead of deadlines, ensuring high-quality outcomes.
- Boosted team morale and productivity by implementing regular feedback sessions and recognizing outstanding performances.
- Increased market share by identifying and capitalizing on emerging market trends.
- Implemented customer relationship management systems to track client interactions and feedback, leading to improved service delivery.
- Cultivated culture of continuous improvement by encouraging innovation and critical thinking within team.
- Improved project delivery times, setting clear milestones and regularly monitoring progress against objectives.
- Developed comprehensive risk management strategy, mitigating potential impacts on business operations.
- Spearheaded launch of new products, overseeing all phases from concept to market introduction.
- Drove revenue growth with targeted sales initiatives, adapting techniques to meet changing market conditions.
- Negotiated favorable terms with suppliers, improving profit margins without sacrificing quality.
- Achieved significant cost savings by renegotiating contracts and optimizing supply chain logistics.
- Enhanced customer satisfaction, providing personalized service solutions based on client feedback.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Interacted well with customers to build connections and nurture relationships.
- Trained and guided team members to maintain high productivity and performance metrics.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Reported issues to higher management with great detail.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Assisted in recruiting, hiring and training of team members.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Raised property accuracy and accountability by creating new automated tracking method.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Reduced operational risks while organizing data to forecast performance trends.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Education
MBA - Sales and Marketing Management
Jiwaji University
Gwalior, M.PB.Sc - Chemistry
Jiwaji University
Gwalior, M.PSkills
Sales & Marketing
Performance Highlights
- Advent Chembio Pvt. Ltd., Vice President, 03/2024 - Present, Business promotion activities, Sales, Marketing, Product positioning and Administration support
- HiMedia Laboratories Pvt. Ltd., Global Head, 10/2019 - 02/2023, Business promotion activities for 130+ countries, Handling total turnover of INR 1050 Cr.
- S.D.Fine Chem Ltd., National Sales Manager – All India Head, 08/2014 - 09/2019, Developed new facilities and services, Achieved commendable growth by 50% YOY
- Merck Specialities Pvt. Ltd., Business Manager – Key Accounts, 09/2004 - 11/2014, Key Account Management for major customers, Finalizing Annual rate contracts
Attended Trainings
- Spin Training on Customer Handling
- Training in Soft Skills
- Leadership training
Personal Information
- Date of Birth: 05/30/81
- Nationality: Indian
- Marital Status: Married
Area Of Exposure
Managing business development activities, Developing prospective channel sales associates, Executing effective plans for volume and profit objectives, Developing Key Account Management Program for Pharma verticals, Maintaining Data Bank for Market Analysis & Planning, Overseeing sales and marketing operations, Analyzing and developing new markets, Identifying and networking with potential dealers/channel partners, Evaluating performance & monitoring distributor sales, Spearheading, training & honing the performance of Strategic account team members, Preparing training modules for lead generation
Accomplishments
CARRIER MILESTONE
· Joined Merck Ltd. as a Trainee Sales Representative in Sept 2004 and was confirmed as Sales Representative in the fourth month.
· Promoted as Product Specialist in July 2006.
· Promoted as Regional Manager in July 2008.
· Promoted as Business Manager – Key Accounts in July 2010.
· Joined S.D.Fine Chem as a National Head in August 2014 and responsible for Domestic & International business
· Joined HiMedia as a Global Head in October in 2019 and handling business for National & International market
· Joined Advent Chembio as a Vice President in March 2024 and responsible for Domestic & International business.
MAJOR ACHIEVEMENTS Major Achievements
· Achieved recognition and awards for unique business development in different product groups consistently each year from 2005-20010
· In 2006 rewarded and recognized for generating new business in Health Sector/Hospitals.
· In 2009 rewarded and recognized for generating new business in Govt. projects & F&B sector.
· Awarded every year “Best Manager – All India 2008-2014” for successful achievement of target & substantial growth in overall business & consistently selected for the Germany Head office trip.
· Won Prize trip to China, Germany, Australia, Paris, Malaysia, Singapore, and Dubai in the past years.
ATTENDED TRAININGS · Spin Training on Customer Handling, FAQ Counter, creating the need and converting into business aspects, product unique features, USP of product range, benefits, and advantages of products, etc.
· Training in Soft Skills.
· Leadership training.
- Documented and resolved [Issue] which led to [Results].
- Achieved [Result] through effectively helping with [Task].
- Achieved [Result] by completing [Task] with accuracy and efficiency.
- Resolved product issue through consumer testing.
- Supervised team of [Number] staff members.
- Collaborated with team of [Number] in the development of [Project name].
Affiliations
- Project Management Institute - SPIN TRAINING
ATTENDED TRAININGS
· Spin Training on Customer Handling, FAQ Counter, creating the need and converting into business aspects, product unique features, USP of product range, benefits, and advantages of products, etc.
· Training in Soft Skills.
· Leadership training.
Additional Information
STRENGTHS: Proven ability to build customer relationships and resolve issues effectively. Strong strategic planning skills focused on achieving goals, consistently maintaining a positive and optimistic outlook.
Timeline
Vice President - Global
Advent Chembio Pvt. Ltd.
02.2024 - Current
Global Head
HiMedia Laboratories Pvt. Ltd.
10.2019 - 01.2023
National Sales Manager – All India Head
S.D.Fine Chem Ltd.
08.2014 - 09.2019
Business Manager – Key Accounts
Merck Specialities Pvt. Ltd. “Merck Millipore”
09.2004 - 11.2014
B.Sc - Chemistry
Jiwaji University
MBA - Sales and Marketing Management
Jiwaji University
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