Summary

Overview

Work History

Education

Skills

E-COMMERCE PROFESSIONAL

Timeline

RUSHI PINGE

Pune

Summary

Offering over 12 years of diversified experience in the areas of: Sales Operations Catalog Management E-Commerce Business Team Management & Leadership Process Implementation Business Analysis & Reporting Key Account Management Performance Marketing Cross Functional Collaboration
Excels in driving revenue growth and optimizing performance across diverse e-commerce platforms.
Expertise in identifying business opportunities, implementing growth strategies, and managing end-to-end e-commerce operations to achieve revenue and profitability targets.
Skilled in performance management, conducting trainings, and implementing best practices to enhance team capabilities and productivity.
Strong focus on ensuring customer satisfaction, compliance with platform policies, and resolving issues to maintain high-quality product listings and catalog performance.
Possesses track record of optimizing operations, fostering strategic partnerships, & achieving revenue targets in competitive environments.
Showcased success in managing sales operations, strategic partnerships, and key accounts to achieve revenue targets and business growth.
Proficient in supervising catalog management processes, ensuring accurate product listings, and optimizing web merchandising strategies for enhanced customer engagement.
Proven capability to implement process improvements, conduct business analysis, and drive operational efficiency.

Overview

years of professional experience

Work History

Senior Digital Marketing Specialist (Account Manager)

Globant India Pvt. Ltd.

11.2024 - Current

Strategic Leadership: Manage a team of 12 to develop and execute on-site personalization strategies, optimizing product recommendation components to maximize conversion and revenue.
Client Advocacy & Collaboration: Act as the primary lead for stakeholders, working closely with E-commerce, Product, and Merchandise teams to integrate new personalization modules and bundling rules.
Revenue Optimization: Drive increased order value by strategically managing cross-sell/upsell placements and building personalized campaign components on-site.
Project Oversight: Monitor project timelines and technical execution, ensuring the client’s vision is translated into high-performing site experiences while proactively managing scope.
Data-Driven Insights: Deliver comprehensive reporting and performance insights (e.g., RichRelevance components, Unbxd etc) to prove ROI and identify strategic growth opportunities for the client.

Ecommerce Listing Manager

Legend Footwear UK

10.2023 - 04.2024

Manage a team of 6 cataloging specialists to ensure efficient and accurate listing/cataloging of new footwear styles across multiple ecommerce platforms (Amazon, eBay, Shopify).
Responsible for developing the workflows, assigning priorities and managing trackers & dashboards.
Making sure team follows the Internal Catalog process (Page creation) every time to ensure Product information Management and stock allocation process is done smoothly.
Manage the team, scheduling, monitoring and measuring the task through ClickUp, the project management software.
Manage the schedules /Rota for the team
Oversee the creation and maintenance of product listings, including product descriptions, images, prices, and promotional offers.
Coordinate with Internal Buyer, Sales and Inventory teams to ensure consistency in product information and branding across all platforms.
Ensure compliance with platform-specific policies and guidelines for product listings.
Review the Powerautomate flows related Inventory allocation and Pricing

Ecommerce Manager

Centuary Fiber Plates Pvt Ltd. (Centuary Mattresses)

06.2023 - 10.2023

Managed end-to-end e-commerce operations, including revenue and profitability oversight, budgeting, and team leadership.
Maintain relationship with the Category Managers of Flipkart & Amazon and other key stakeholders and constantly engage them for growth and visibility of the Brand
Review inventory levels and Sales; negotiate buying targets with RetailEZ (Amazon Channel Partner)
Ensure partner account management by guiding with the right OTB, Product mix and partner profitability.
Conducting MBR and QBR with internal and external stakeholders
Supervised marketplace activities like catalog management, competitor analysis, pricing strategies, order processing, promotions, and account reconciliation.
Directed direct-to-consumer (D2C) strategies covering catalog maintenance, pricing, order fulfillment, marketing, financial management, and promotion

Ecommerce Content Manager

NEWAGE PRODUCTS DESIGNS PVT LTD

01.2020 - 05.2023

Responsible for entire Catalog & Product Information Management for the organization for inhouse shopping site i.e (shopnewageproducts.com) and US & Canada retailer sites (Marketplaces) like Home Depot US , Lowes US ,Amazon , Wayfair US etc. across Garage , Outdoor & Indoor Categories.
Managing multiple team members (18+) of Catalog / Web Merchandising specialists; developing workflows, assigning priorities and managing trackers & dashboards.
Onboarded /Cataloged more than 10000 SKUs, every year across retailers through systematic process
Identifying and resolving gaps or issues that could risk the progress of any Onboarding (Cataloging) projects
Updating, prioritizing and reporting on tasks contained within various Onboarding (OB) trackers and dashboards
Collaborate with cross-functional teams such as product, design, and marketing to ensure website merchandise aligns with company goals
Responsible for series of QC, troubleshooting, and maintenance tasks related to content on websites.
Driving team to complete complex data management and maintenance activities independently
Improved Sales Operations activities through planning and creating tools like Checklist, Process Maps & RACIs
Communicate daily with Sales Operations team to ensure alignment on tasks, discuss priorities & gaps.
Prepare weekly status of Project summaries and share with Leadership & Cross Functional Teams.
Subject matter expert for all data projects and delivery of product launches on websites.
Managed business requirements and resolved issues by using effective change management processes
Highlights:
Reduced Onboarding/Cataloging errors 60% & saved the time by 25%, by creating task checklists & process maps for different activity in the function.
Created Time Study Analysis for each in the function for efficiency and better resource planning
Created Responsibility Matrix and implemented for CFTs for distribution and understanding for task ownerships.
Brought efficiency streamlined the Web merchandising activities for smooth Campaign launches on company own shopping site.

Senior Associate - FBA (Fulfillment by Amazon)

Prione Business Services Pvt. Ltd. (Amazon Affiliate)

04.2015 - 11.2019

Help define the seller base and industry verticals we target for various services.
Supporting SME’s and SMB’s in creating their online stores and reaching maximum buyers through Amazon.in
Onboarding sellers for Amazon.in to improve selection and pricing
Collaborate with internal teams to identify seller integration needs and deploy resources to lift these seller capabilities to work on systems.
Facilitating retailer capabilities by providing services like product catalogue system (writing product descriptions), imaging and labelling of products enabling integration with Amazon platform
Managing performance and sales of newly launched seller to ensure their success on the online business platform; onboarding sellers with a methodical way for smooth seller experience
Ensuring cross-selling of the sponsor ads products for greater GMS of seller
Establishing valuable sellers for converting to FBA for focusing on reducing unhealthy inventory and increasing inventory turnover; administering integration of portfolio of sellers and helping them to be self-reliant through basic trainings
Developing and managing strong, ongoing relationships with accounts, business partners and internal team members
Identifying opportunities to increase revenue with accounts through regular analysis of all available metrics.
Highlights:
Reduced the turnaround time for Onboarding Sellers by bringing FSSAI consultant (Gourmet Seller), Courier / transport partner etc on board.

Resident Manager

SV Edusports Pvt. Ltd. (Edusports)

05.2014 - 02.2015

Cultivated relations with various schools (client) acquisition; led process implementation / operations / gap analysis for smooth functioning.
Managing Team of 4 Resident Resources deputed in Various Partner Schools
Imparted training to Resident Resource / School physical education teachers to appreciate the magic of physical activity as well as opportunities to rediscover it

Management Trainee (Events & Sponsorship)

Leisure Sports Management Pvt. Ltd.

07.2013 - 03.2014

Major Event / Sponsorship:
World Ranking Snooker Tournament, Hotel Le Meridien, New Delhi, Sponsorship, Pune & Mumbai

Relationship Manager

IndiaMART Intermesh Ltd.

12.2010 - 06.2012

Ensured excellent service to the existing clients (small and medium enterprises) as well as maintained timely delivery of services
Supervised the team & assured the right service by addressing the doubts and queries of the client through the team
Informed & educated the clients about IndiaMART services and made them realized the importance of internet promotion for their business
Worked towards client retention with no loss of accounts
Headed the client service representatives with team size of 4; motivated the team for more revenue, led the change, self-calls, and so on
Prepared benchmarks or KRAs for the team; assisted team member calls and matured it into business
Managed proper planning for revenue inflow; maintained record of each sale / prospective sale and all communications with clients on ERP
Maximized the revenue by ensuring proper mix of up-selling and cross-selling
Updated reports in excel regarding the revenue generation, volume of sales, team incentives, performance reports
Conducted proper analysis of client to the team for more strategic selling

Marketing Executive

AFOUR Technologies Pvt. Ltd.

06.2010 - 10.2010

Education

PG Diploma - Sports Management

IISWBM, Calcutta University

Kolkata

01.2013

MBA - Marketing

Pune University