Rushikesh Gajanan Dali
Diva
Summary
Seasoned professional with a proven track record at Accenture Solutions PVT Ltd., excelling in streamlining ad operations and enhancing campaign quality. Expert in Microsoft Office and adept at email communication, I significantly improved client satisfaction and team efficiency. Skilled in fostering collaborations and driving innovative solutions, my focus is on delivering exceptional results.
Overview
10
10
years of professional experience
Work History
Ad-Operations Team
Accenture Solutions PVT Ltd.
01.2019 - Current
- Managed and streamlined queues, enhancing customer experience.
- Directed management of tickets/tasks, assessing requests for scope and urgency.
- Managed traffic of online ad initiatives for renowned video marketing leader, Innovid.
- Worked directly with publishers and agencies to strategize reserve ads.
- Carried out data validation checks and authorized reservations.
- Monitored creative behavior to identify issues and coordinated with respective teams for resolution.
- Ensured that banner ads, video ads, and third-party tags met policy requirements through thorough testing.
- Ensured timely delivery of advertising materials following site guidelines and specifications.
- Collaborated with sales and operations teams to optimize advertising campaigns.
- Ensured consistent superior quality for all active campaigns.
- Discussed client concerns and resolved errors.
- Facilitated team calls focused on calibration and addressing errors.
- Conducted onboarding sessions for new team members.
Technical program manager
Accenture Solutions PVT Ltd.
01.2019 - Current
- Managing Disney/VF Queue
- Interact with Account managers and agencies to help to plan their reserve
- End to end handling of high paid clients like Apple, Disney, Paramount, UK Tam
- Handled communication with different publishers and clients
- Commination with onshore team
- Internal commutation to handle queries of other team members
- Provide impressions and click reports to client
- Create internal error report and provide feedback to team
Publisher Certification Team
Accenture Solutions PVT Ltd.
01.2019 - Current
- Quality control over our ad delivery and measurement for Innovid Server publishers using mails and excels
- Certify publishers for various Innovid Ad formats (VAST, VPAID, 1x1 and YouTube) and on platforms (Desktop, Mobile, Connected TV) for video ad player compatibility
- Certify publishers for Macros
- Attend meetings with publishers to help them in understand as well as work with them for quick completion of the certification process
- Create and test conversion tags on publisher pages
- Provide confidence and accuracy to publishers in the delivery and measurement of ads on their behalf
- Maintain publisher profile and certification status up to date
- Help the teams on questions about Publisher Profiles/Specs and Certifications
- Video and display add testing live publisher test pages and apps
- Discrepancy investigation of live campaigns
- Handle reports of local as well as third party Ad servers compare them and troubleshoot for discrepancy, fraudulent click issues
- At the same time suggest quick fix on issue to Campaign Managers
- Inform publisher about invalid trafficking and help them to avoid discrepancies
- Attend meeting with publishers to help them to understand process and to work with them to complete the process
- Perform checks for live custom products (as per expected behavior) on different devices (Desktop, Mobile and Tablet), Browsers (IE, Firefox, Chrome, Safari) and Platforms (Windows and IOS)
- Knowledge of programmatic ad serving, DSP, SSP, Ad Exchanges, etc
Campaign Managers QA
Accenture Solutions PVT Ltd.
01.2019 - Current
- Handling campaign management tickets
- Quality control of custom-built Ad products as per IAB standards
- Quality Control over Ad campaign setup by Campaign Managers
- Check campaign details doc
- Report Generation
- Reports of Weekly Request Handling time
- Reports of Ad hoc activities
- Reports of basic hygiene of all requests
- Daily counts of the team
- Pushback review data creation
- Discussion with client
Senior eCommerce Executive
Lumina Datamatics Ltd.
11.2016 - 01.2019
- Allocation and taking care of daily production and quality of research team
- Working for developing content of Walmart Website using excel
- Enriching the product catalogue for all the departments by using in-house tools or by means of research on vendor's portal
- Managing the facet (Left Hand Navigation) data content to enrich the user experience on the website
Senior eCommerce Executive
Iksula Pvt. Ltd.
07.2014 - 11.2016
- Experience in content cataloging for Central production team in Iksula PVT LTD
- Worked for developing original content for eCommerce website
- Managing daily activities, directing operations and supervising staff in order to assist in actualizing firm’s aspirations, short term initiatives and long-term goals and objectives
- Continuously reviewing and managing team performance
- Ensuring that all work is carried out to the highest standards
- Streamline the resource distribution to ensure allocation of resources on time and in accurate quantities
- Designing and coordinating training programs for employees in order to enhance work efficiency - Conducted training sessions and workshops to improve the workforce and productivity of the firm
- Creating and presenting weekly progress report to management
Education
M.Sc. - Computer Science
Gogate Joglekar college
01.2013
B.Sc. - Computer Science
Navnirman College
01.2011
H.S.C -
Gogate Jogalekar College
01.2008
S.S.C -
Patwardhan High school
01.2006
Skills
- Email communication
- Microsoft Office Packages
- MS-Word
- MS-Excel
- Reporting
- Dashboard
- Pivots
- SEO
- Paid search
- Fiddler
- Charles
- VPN
- FileZilla
- Jira
- Confluence
- Trello
- Slack
- Zendesk
- CMT
- Salesforce
Additional Qualification
- Passed MS-CIT course with 92%
- Attended course of paid search in Accenture training
Timeline
Ad-Operations Team
Accenture Solutions PVT Ltd.
01.2019 - Current
Technical program manager
Accenture Solutions PVT Ltd.
01.2019 - Current
Publisher Certification Team
Accenture Solutions PVT Ltd.
01.2019 - Current
Campaign Managers QA
Accenture Solutions PVT Ltd.
01.2019 - Current
Senior eCommerce Executive
Lumina Datamatics Ltd.
11.2016 - 01.2019
Senior eCommerce Executive
Iksula Pvt. Ltd.
07.2014 - 11.2016
M.Sc. - Computer Science
Gogate Joglekar college
B.Sc. - Computer Science
Navnirman College
H.S.C -
Gogate Jogalekar College
S.S.C -
Patwardhan High school
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