Summary
Overview
Work History
Education
Skills
Websites
Education and Training
Timeline
Generic

Rushvi Sharma

Bangalore

Summary

  • Marketing professional with hands-on experience across Web2 and Web3, driving brand growth, user engagement, and product adoption through strategic campaigns and community-led initiatives.
  • Skilled in crafting clear, impactful messaging across platforms from social and product copy to technical docs and research pieces.
  • Known for bridging the gap between technical teams and audiences, turning complex ideas into engaging narratives.
  • Scaled communities and delivered results through a mix of creative thinking, data-driven strategy, and team collaboration.
  • Versatile across brand, content, and growth with a strong understanding of emerging tech, internet culture, and user behaviour.

Overview

4
4
years of professional experience

Work History

Marketing Lead

Zoth
Bangalore
05.2025 - Current
  • Grew into the Marketing Lead role after starting as Community Lead, taking on broader responsibilities across growth, brand, and product marketing.
  • Built and scaled Zoth’s community from the ground up across Twitter (230K+ followers, 3M+ organic impressions), Discord (150K+), and Telegram (50K+).
  • Created and managed all content across channels from website copy and social media posts to blogs, and product updates.
  • Led marketing campaigns for ecosystem launches, product announcements, and partnerships, helping drive user engagement and visibility in the Web3 space.
  • Worked closely with the founding team and engineers to write the litepaper, technical documentation, and contribute to a research paper on stablecoins.
  • Collaborated with designers and devs to shape landing pages, user flows, and product messaging.
  • Ran ambassador and community reward programs, hosted AMAs and Twitter Spaces, and maintained strong relationships with early adopters.

Content Creator

ClickUp
02.2023 - 05.2024
  • Crafted persuasive ghostwritten content showcasing ClickUp's benefits
  • Developed and created over 50+ info products to educate potential users
  • Managed four Twitter accounts, curating 500+ tweets and threads
  • Achieved substantial audience growth, reaching 10k-12k followers on two accounts, and over 8k+ on the others

Content Strategist

Monday Blues
11.2022 - 01.2023
  • Crafted tailored content strategies for clients
  • Led a team of content writers and ensured content alignment
  • Provided ghostwriting expertise to represent clients' unique voices and perspectives
  • Played a key role in client onboarding presentations
  • Recruited and nurtured a skilled team of interns

Blog/Article Writing

Freelancing
08.2022 - 10.2022
  • Diversified writing skills across various industries
  • Adapted writing approach to meet project-specific demands
  • Produced compelling content in fintech, mental health, and other niches
  • Gained adaptability and industry insights in the freelance writing world

Content Writer

Guruji Astro
01.2022 - 06.2022
  • Generated social media content
  • Coordinated mailings, marketing materials, and website content
  • Developed unique content for a variety of client sites to improve
    presence and brand awareness.
  • Assisted Content Marketing Associates with all administrative
    duties associated with web content

Social Media Manager

Dhanush Foundation
05.2021 - 09.2021
  • Developed varieties of content for various social media platforms
    to increase traction for the same in addition to that planned many
    events for the organization.
  • Brought forth excellent video and picture editing and
    proofreading skills

Education

Alternative MBA -

Stoa
03.2023

Diploma in Biomedical Engineering -

Ganpat University
Ahmedabad
05.2022

Mount Carmel High School
Ahmedabad
01.2019

Skills

Hard Skills

Social Media Management
Writing and Editing
Ghostwriting
Copywriting
SEO Strategies
Web3 Growth Strategies (Organic & Campaign-driven)
Web3 Community Building
Community Event Hosting (AMAs, Spaces)
Technical Writing (Litepapers, Whitepapers, Product Docs)
Token & Ecosystem Marketing
Airdrop & Campaign Planning
Narrative Building and Product Launches
Analytics & Community Insights

Soft Skills

Research
Adaptation
Team Leadership
Communication
Creative Writing
Digital Culture Awareness & Community Humor
Brand Voice Consistency
Cross-functional Collaboration (with devs, BD, design)
Crisis Communication
Adaptive Learning in Emerging Tech
Strategic Thinking

Education and Training

other,other,other

Timeline

Marketing Lead

Zoth
05.2025 - Current

Content Creator

ClickUp
02.2023 - 05.2024

Content Strategist

Monday Blues
11.2022 - 01.2023

Blog/Article Writing

Freelancing
08.2022 - 10.2022

Content Writer

Guruji Astro
01.2022 - 06.2022

Social Media Manager

Dhanush Foundation
05.2021 - 09.2021

Alternative MBA -

Stoa

Diploma in Biomedical Engineering -

Ganpat University

Mount Carmel High School

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Rushvi Sharma