RUTHUJA KUNDLIK KATTE

Motivated marketing professional in Marketing, seeking to leverage academic knowledge and develop practical skills in the industry. Passionate about digital marketing, marketing strategies, understanding consumer behavior and conducting comprehensive market research to drive strategic marketing decisions. Eager to explore diverse industries and gain hands-on experience in developing and executing effective marketing campaigns. Strong analytical and problem-solving abilities, with a keen eye for identifying emerging trends and opportunities. Excellent communication and collaboration abilities, able to work cross-functionally and build strong relationships with internal and external stakeholders. Committed to continuous learning and staying updated on emerging trends and technologies shaping the marketing landscape. Seeking an opportunity to apply academic insights and make a meaningful impact in the marketing field

• Led an international, cross-cultural research team for Bergplaas Nature Reserve as part of the X-Culture program, overseeing project planning, data collection, and analysis across multiple countries and cultures. Conducted a SWOT analysis and market selection to identify potential new markets for the reserve, such as international eco-tourists and the corporate market. Developed a unique value proposition and positioning strategy to stand out in the market and attract the target customers. Explored effective pricing strategies and market entry modes, including partnering with local travel agencies and organizations. Created a marketing campaign that focused on connecting with nature, exploring the outdoors, and experiencing adventure in a safe and sustainable manner, using channels such as social media, email marketing, and influencer marketing. Highlighted the sustainability efforts and eco-friendly practices of the reserve to appeal to environmentally conscious consumers.

● E-Business Program by IIM Kozhikode (2 Days)

● Business Analytics by Makeintern & E-Cell IIM Calcutta (7 days)

● The Fundamentals of Digital Marketing Certification by Google (40 Hours) 

● First in Folk Dance Group Juniors conducted by Lions Club of Visakhapatnam.

● First in Folk Dance Group Juniors VUDA Children Club.

Date of Birth : 5th January, 2001

Home Town : Visakhapatnam, Andhra Pradesh

Languages Known : English, Hindi, Telugu, and Marathi