Ruzbeh Bangalore
Marketing Director
Bengaluru,KA
Summary
bje cti v e .
Intend to build a career in a challenging
and creative environment and utilizing my
full potential towards growth of the firm.
Eight years of experience in ATL/BTL,
Events, Mobile App Marketing, Digital
Analytics, Social Media Marketing.
Improving customer engagement with
personalized and programmatic
experiences.
Wor k Ex pe r ie n ce
Director Marketing
Overview
11
11
years of professional experience
5
5
years of post-secondary education
Work History
Marketing Director
Zeonics Systech Defence & Aerospace Engineers Pvt
07.2023 - Current
- Leading a 3-member marketing team in developing and executing integrated marketing strategies to drive brand awareness, customer acquisition, and revenue growth
- Developed and executed marketing plans, including digital marketing, social media, email marketing, and content marketing
- Oversee a marketing budget, optimizing spend across digital advertising, content marketing, events, and other channels
- Spearhead market research efforts to identify customer trends, competitive landscapes, and growth opportunities
- Successfully launched new products, coordinating cross- functional teams to drive successful product introductions and achieving a 15% increase in overall revenue
- Developed and maintained relationships with key industry influencers and partners, resulting in growth in strategic partnerships and collaborations
- Collaborated with the sales team to align marketing strategies with sales objectives
- Implemented SEO and SEM strategies that improved organic search rankings and increased website traffic
- Collaborated with external agencies and vendors to manage advertising campaigns, ensuring alignment with brand guidelines and budgetary constraints
- Oversaw the creation of marketing collateral, including brochures, websites, videos, and other promotional materials
- Ruzbehframjee
- Ce r tifi ca ti
- N
- Googl e Anal yti cs Academy
- Googl e Anal yt i cs f or Begi nner s
- ATL & BTL- Marketing initiatives to contribute to top line, integrate end to end campaign & have strong plans for OOH, Mall Branding & BTL, upgrade the brand imagery & sharpen the positioning
- Planning -Prepare Media Mix for communications on an annual and monthly basis to achieve best ROI
- New store opening and marketing plans for launches in the specified budget
- Creative brief to the agency and inhouse design team and ensure timely reaching of menu card and other collaterals to the store for any new season and launches
- Conference coordination and ensuring end to end setup
Assistant Marketing Manager
Bigbasket.com
05.2022 - 07.2023
- Marcom planning and execution end to end
- Deployment of various assets for promotion and reach which includes push notification, in-apps, SMS, emailers, WhatsApp etc
- Collaboration and cross marketing for brand marketing
- ATL & BTL- Marketing initiatives to contribute to top line
- Brand Marketing and positioning
- Mobile app, website and social media management end to end
- Co-ordination with various agencies for creatives and other requirement.
Senior Strategy & Planning Manager
George P Johnson
04.2017 - 05.2022
- Create a comprehensive strategy and campaign for each event and program to appeal to local and regional audiences
- Planning for Virtual Events/Webinars and Physical events
- Develop the digital space and capability for IBM events
- Drive in-depth understanding of digital capabilities to provide solutions and innovative ideas as part of a client experience concept
- Strategic consultant to IBM for their marketing focus providing creative/experience designs on digital experience solutions
- Maintain a repository of all digital technologies and possibilities on the market looking to extend GPJ´s portfolio where required
- Ensure flawless delivery of digital projects within budgets and timeline
- Work collaboratively within a wider GPJ team & manage related suppliers to implement digital offerings
- Manage interactions, mobile app, and other digital engagements
- Market research, competitor analysis, demographics, target audience behavior and interests
- Creating project tracker
- Tracking the project status on regular basis and updating the status of project to the respective client
- Monitoring Analytics and sharing reports at regular intervals
- Boosting customer engagement and conversion rate with personalized and programmatic experiences
- Oversight of design and graphics for all printed, digital, and advertising materials to align with brand guidelines
- Review project proposal plan to determine time frame, funding limitations, and procedures for accomplishing the project
- Work cross-functionally with Field Sales, Brand Marketing
- Creative Services, PR, Digital to provide support brand clients
- Lead planning meeting discussions on project list
- Write agendas and provides meeting minutes with Event Marketing Specialists
- Ed u ca tion .
Senior Marketing Executive
Aditya Birla Fashion Retail Ltd
05.2014 - 11.2016
- Data Analysis
- Responsible for Brand & Marketing strategy, integrated communication, and media plans, monitor brand health, identify market opportunities, PR plans, BTL activities and company level performance of these verticals
- BTL- Marketing initiatives to contribute to top line, integrate end to end campaign & have strong plans for OOH, Mall Branding & BTL, upgrade the brand imagery & sharpen the positioning
- Planning -Prepare Media Mix for communications on an annual and monthly basis to achieve best ROI
- Loyalty - Plan monthly loyalty initiatives for loyalty focus stores of the zone
- Monitor and co-ordinate briefs between Ad agency and Pantaloons to maintain deadlines for deliverables
- Vendor Management & negotiations
- Tie-ups with third party business units for a cross promotion
- Catchment areas mapping for new store opening
- New store Openings- Drive Marketing plans & actions
- GV sales & SOH bookings
- Competitor Mapping & tracking adherence on Timeliness of Reports on competitor's offers and promos Identification of category
- Developing new marketing ideas to increase footfalls in the store, taking special considerations to the new trends and most effective ways
Education
MBA - Marketing & Finance
Balaji Institute of Telecom And Management
05.2012 - 05.2014
Bachelor Of Computer Application (BCA) - Computer Application
Integral University
04.2009 - 04.2012
Skills
Networking
Digital marketing
Strategic planning
Project planning
Analytics and SEO
Branding
Brand positioning
Campaign planning
Customer segmentation
Competitive analysis
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Career advancementPersonal development programsWork-life balanceWork from home optionTimeline
Marketing Director
Zeonics Systech Defence & Aerospace Engineers Pvt
07.2023 - Current
Assistant Marketing Manager
Bigbasket.com
05.2022 - 07.2023
Senior Strategy & Planning Manager
George P Johnson
04.2017 - 05.2022
Senior Marketing Executive
Aditya Birla Fashion Retail Ltd
05.2014 - 11.2016
MBA - Marketing & Finance
Balaji Institute of Telecom And Management
05.2012 - 05.2014
Bachelor Of Computer Application (BCA) - Computer Application
Integral University
04.2009 - 04.2012
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