RZA SINGH

Sr. Account Executive | Brand Growth & Communications

Ferrari & Associates Insurance & Financial Services
July 2024 – Nov 2024· Toronto, ON · On-site
Ontario’s leading Tier-1 private insurance brokerage

• Spearheading content-led sales strategies across life, home, and auto insurance verticals, aligning brand trust with business growth
• Managing a diverse book of high-net-worth clients through personalized messaging, pitch scripting, and market positioning
• Translating product offers into clear, conversion-focused brand narratives across B2

Client Acquisition & Operations Specialist
Canadian Tire Corporation
Nov 2023 – Jan 2024 · Mount Forest, ON · On-site

• Supported operational and client acquisition functions across the retail division, bridging communication between sales, merchandising, and brand teams
• Optimized supplier relationships through renegotiated payment terms and streamlined month-end financial reporting
• Developed monthly vendor tracking frameworks to strengthen visibility on due and overdue invoices
• Maintained inventory integrity through proactive stock checks, control audits, and batch summary reconciliations for management approvals
• Coordinated with merchandising analysts and internal CTC teams on retail sample management and product movement
• Aligned internal creative and sales communications to ensure brand consistency across marketing and retail touch-points
• Assisted cross-functional sales teams with budgeting, inventory strategy, and in-store event execution to elevate overall store performance

ASSISTANT STORE MANAGER OF OPERATIONS- Client Experience & Retail Strategy

ALDO GROUP (- CALL IT SPRING+GLOBO)

Sept 2024 - Feb 2024 .Toronto, ON · On-site

Played a dual role across client acquisition and in-store strategy, driving footfall, retention, and storytelling-based sales conversions

• Led in-store brand experience for Ontario’s highest-traffic GLOBO flagship; partnered with cross-functional teams on CX and operational flow
• Played a dual role across client acquisition and in-store strategy, driving footfall, retention, and storytelling-based sales conversions
• Mentored front-line staff across sales, FOH/BOH coordination, and POS strategy with an emphasis on team culture and service excellence
• Mentored front-line staff across sales, FOH/BOH coordination, and POS strategy with an emphasis on team culture and service excellence

Communications Specialist-Sr.Manager

Resolve Support Services
Jun 2023 – Oct 2023 · Toronto, ON · On-site

• Drove B2B acquisition of 15+ institutional clients in 30 days through high-conversion pitch narratives, email funnels, and consultative sales decks
• Directed communication strategy and brand proposals for major clients including YMCA, UHN, and private care institutions across the GTA
• Led storytelling alignment for internal proposals, corporate decks, and brand tone guidelines with a focus on healthcare and non-profit spaces

Organisational and Performance Associate -Sr. Manager

Compass Group Canada – York University Campus
Sep 2022 – Jun 2023 · Toronto, ON · On-site

• Designed and delivered feedback frameworks, peer coaching programs, and performance reviews to align employee impact with brand values
• Worked cross-functionally with operations and frontline leaders to optimize internal communication and team development
• Drove team performance through insights-driven coaching with a focus on leadership readiness and cultural fluency

Content & Editorial Strategist-Freelance

The Urban Writers (Dibbly Inc.)
Sep 2022 – Jan 2023 · Toronto, ON · Remote

• Delivered brand-forward editorial content for private healthcare, beauty, and SMB clients across Toronto GTA
• Developed on-demand web copy, brand voice guidelines, and social media storytelling strategies aligned to audience tone and client intent
• Specialized in personality-driven long-form and short-form copy with strong SEO and UX orientation

KPI & Client Experience Lead

Pandora
Feb 2022 – Jun 2022 · Toronto, ON · On-site

• Reached and exceeded store sales targets within first week through a unique blend of story-based selling and customer personalization
• Managed end-to-end floor operations, including cash systems, team scheduling, visual merchandising, and clienteling strategies
• Acted as brand liaison in-store, ensuring each transaction reflected Pandora’s premium positioning

MEDIA STRATEGY ASSOCIATE

Red Pencil Advertising
FEB 2020 – OCT 2021 · Bangalore (Remote–Hybrid)

• Led client-facing strategy decks and creative team management for multi-city campaigns
• Built media and event portfolios for national clients including Bright Outdoor Media – IIFA Awards' primary sponsor
• Oversaw content and production teams to deliver cross-format campaigns across OOH, digital, and BTL activations

HR Brand & Training Executive

Himalaya Herbal Healthcare
Feb 2020 – May 2020 · India · On-site

• Delivered voice and conduct-based training workshops aligned with Himalaya’s public-facing tone
• Owned full-cycle recruitment for retail and wellness divisions across North India
• Designed onboarding content and internal communications for brand-aligned team integration

Content Strategist – Employer Brand & Legal Comms

TT Consultants (Legal IP Firm)
Mar 2017 – Jun 2017 · India · On-site

• Crafted legal-adjacent brand content, thought-leadership articles, and long-form storytelling for firm’s expansion strategy
• Led internal content campaigns across LinkedIn and web, aligning legal language with employer branding narratives
• Adapted tone and messaging across professional, academic, and millennial target segments
• Prepared and presented product demonstrations to prospective clients and attended pitch meetings to increase sales opportunities.