S MADHIVANAN
Digital Marketer
Bengaluru,KA
Summary
Experienced Digital Marketer with expertise in SEO, PPC, social media management, and content marketing. Proven ability to drive website traffic, generate leads, and optimize campaigns for maximum ROI. Skilled in data analysis, marketing automation, and staying updated with industry trends to deliver measurable results and impactful online growth.
Overview
23
23
years of professional experience
4
4
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Digital Marketing Manager
Veer Hospitality Services
01.2020 - Current
- Formulate and execute comprehensive digital marketing strategies to achieve specific business objectives such as brand awareness, lead generation, or sales
- Oversee the organization's online presence across various digital channels including websites and social media platforms
- Implement and optimize SEO strategies to improve the organization's visibility and ranking on search engine results pages (SERPs)
- Plan, execute, and optimize PPC advertising campaigns on platforms such as Google Ads, Bing Ads, or social media advertising platforms
- Manage the organization's presence on social media platforms, including content creation, community engagement, and performance analysis
- Add, update, and organize product listings, descriptions, images, and pricing on the WooCommerce platform
- Perform routine updates to Shopify themes, apps, and plugins to ensure optimal performance and security
Sales Team Leader and Social Media Manager
Terrenum Homes (I) Pvt Ltd
09.2016 - 12.2020
- Responsible for developing and implementing social media strategies to enhance our brand presence and achieve our marketing goals
- Develop, implement, and manage our social media strategy across platforms like Facebook, Instagram, LinkedIn, and Twitter
- Create engaging content, monitor social media trends, and interact with followers to boost engagement
- Plan and execute social media campaigns, contests, and promotions to increase brand awareness, drive traffic, and generate leads
- Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms to achieve targeted ROI
- Conduct keyword research, implement on-page and off-page SEO strategies, and monitor performance using tools like Google Analytics and SEMrush
- Keeping abreast of the latest trends, best practices, and technologies in social media marketing, and incorporating them into our strategies as appropriate
Customer Service Manager
Bharti Airtel Ltd
09.2012 - 08.2016
- Responsible for Collection and Retention related activities for Retail and SMB customers
- Responsible for Active, Outgoing, and Incoming barred bucket collection
- Responsible for Increasing the Bucket collection
- Responsible for Bad Debt and Churn reduction
- Responsible for handling a team of Tele callers and Field Executives
- Responsible for account Management of Solitaire Accounts
- Responsible for solving the customer's issues in Billing, Network, and Service-related issues
- Closely worked with the Marketing team to develop customized plans for customer retention and was also involved in provisioning these plans
Area Sales Manager
Sify Technologies Ltd
04.2007 - 08.2012
- Management of Cable TV Operators (CTO)
- Responsible for Broadband Pack sales in the assigned Territory
- Appointment of New Partners (CTOs and Café Partners)
- Ensure revenue growth through effective marketing plans
- Monitoring promotions to increase sales of the products
- Analysis on competition and developing alternative solutions
- Driving new initiatives to increase revenue
- Training to improve service delivery and achieve sales target
- Ensuring the team delivers on targets and all the franchisees are profitable
- Doing market analysis to create POP in new location around allocated region
- Responsible for New Café opening in assigned Territory
- Revival of closed Cafes and Re launching the closed cafes
Sales Associate
Reliance Infocomm Ltd (ECFU)
06.2002 - 03.2007
- Responsible for priority corporate accounts in terms of acquisitions, revenue enhancement and payment collection
- Responsible for churn management, coordination with R.M's to initiate new strategies & formulate a new process for error-free service
- Develop sales plan, strategy, and new prospects analyze future market trends & business growth
- Keeping abreast of competition, competitive issues, products, and markets
- Continually upgrade product knowledge
- Team Interaction inclusive of timely reports, observation in audits, inspections, sharing of best practices, and timely recommendations on media/ promotions/ schemes
Education
B.Tech - Electrical and Electronics Engineering
Pondicherry Engineering College/Pondicherry University
01.1998 - 01.2002
Skills
Social Media Marketing
Search Engine Marketing
Search Engine Optimization
Content Marketing
Client relationship management
Customer Service
Channel Sales
Corporate Sales
Certification
Digital Marketing Certification, Excel R
Experiencebreakdown
Digital Marketing - 5 + years
Corporate Sales - 7 + years
Customer Service - 5 + years
Channel Sales - 3 + years
Personal Information
Total Experience: 22+ years
Timeline
Digital Marketing Manager
Veer Hospitality Services
01.2020 - Current
Sales Team Leader and Social Media Manager
Terrenum Homes (I) Pvt Ltd
09.2016 - 12.2020
Customer Service Manager
Bharti Airtel Ltd
09.2012 - 08.2016
Area Sales Manager
Sify Technologies Ltd
04.2007 - 08.2012
Sales Associate
Reliance Infocomm Ltd (ECFU)
06.2002 - 03.2007
B.Tech - Electrical and Electronics Engineering
Pondicherry Engineering College/Pondicherry University
01.1998 - 01.2002
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