S NIVEDITHA
Marketing Research Specialist
Kolar
Summary
Detail-oriented marketing professional with a strong background in marketing research and data analysis. Skilled in managing high-priority projects and developing email marketing strategies, contributing to improved campaign performance and lead generation efforts.
Overview
3
3
years of professional experience
Work History
Marketing Research Specialist
Aptean
07.2024 - Current
- Performed comprehensive data mining and cross-source analysis through primary and secondary research using tools such as ZoomInfo, LinkedIn Sales Navigator, D&B Hoovers, Apollo.io, and Copilot (AI) to update, validate, and enrich company and contact information in Salesforce, ensuring data accuracy and prioritizing the highest-value insights for marketing and sales initiatives..
- Supported multiple high-priority projects including Industry & Sub-Industry Analysis (via manual and AI-driven research using NAICS and industry classification tables), Contact Research, Fleet Size Analysis, and Wholesale & Distributor Segmentation to strengthen market understanding and targeting strategies..
- Conducted comparative analysis between AI-driven insights and manual research outputs, identifying accuracy gaps and recommending process improvements.
- Developed and documented Standard Operating Procedures (SOPs) to ensure consistency, efficiency, and scalability of team processes.
- Collaborated with cross-functional teams to execute business email marketing campaigns using Marketo and Airtable, managing campaign data, UTM tracking, and landing page performance.
- Enhanced overall marketing operations by aligning data research outcomes with campaign strategy and lead generation goals.
Lead Generation Executive
G7Cr Technologies Pvt Ltd
12.2022 - 08.2023
- Conducted market research to identify potential leads and target audiences.
- Developed and maintained relationships with prospects through email and phone outreach.
- Collaborated with sales teams to refine lead qualification processes and criteria.
- Collaborated closely with the sales team to assist in converting AWS users to Microsoft Azure Marketplace, ensuring a seamless transition process for each client.
- Managed end-to-end migration support, dedicating approximately 5 hours per client to facilitate account setup, verification, and integration within Azure.
- Strengthened client relationships by providing clear communication and technical coordination throughout the conversion process.
Education
MBA - Marketing And Finance
Jain University
Online - Bengaluru07.2025
Post Graduate Diploma in Business Administration - Marketing
Mount Carmel College - Autonomous
Bengaluru07.2022
Bachelor of Commerce - Commerce
Mount Carmel College - Autonomous
Bengaluru06.2021
Skills
Zoominfo
Sales Navigator
Microsoft Copillot
DnB Hoovers
Apolloio
Marketing research
Data analysis
Email marketing - Marketo
Project management - Airtable
Accomplishments
- Ardent public speaker since 2014; won multiple national-level competitions, including First Place at the AllIndia Kendriya Vidyalaya Youth Parliament.
- Recognized as Best Speaker at the Speak for India district-level competition and featured in a state newspaper for the accomplishment.
- Honored with the Best Research Paper Award at both National and International Conferences hosted by Mount Carmel College.
Timeline
Marketing Research Specialist
Aptean
07.2024 - Current
Lead Generation Executive
G7Cr Technologies Pvt Ltd
12.2022 - 08.2023
Post Graduate Diploma in Business Administration - Marketing
Mount Carmel College - Autonomous
Bachelor of Commerce - Commerce
Mount Carmel College - Autonomous
MBA - Marketing And Finance
Jain University