S PRASHANT
New Delhi
Summary
Marketing and client servicing professional with a strong track record in managing key accounts and executing integrated campaigns. Expertise in client relationship management and strategic planning, leading to successful product launches and effective media execution. Proven ability to drive brand growth through cross-functional leadership and measurable outcomes. Committed to building long-term client partnerships that enhance business success.
Overview
14
14
years of professional experience
Work History
Assoc. Account Director (Prev. Sr. Account Mgr.)
Crayons Advertising Limited
New Delhi
04.2022 - 08.2025
- Managing mainline business accounts for APL Apollo Steel Tubes, SOM Distilleries and Breweries Ltd., and ONGC Ltd. (Delhi), serving as the primary point of contact for clients and internal teams.
- Leading creative briefing sessions, and collaborating closely with internal creative and strategy teams to translate client requirements into impactful campaign concepts.
- Overseeing the development of marketing and creative collaterals across multiple functions, including branding, product launches, and tactical campaigns.
- Planning, coordinating, and ensuring seamless execution of media strategies across traditional and digital platforms.
- Successfully executed campaigns and product launches for various SOM Distilleries brands, including Woodpecker Beer, White Fox Vodka, Black Fort Rum, Power Cool Beer, Legend Beer, Hunter Beer, Bhimbetka Single Malt Whisky, GR Genius Rum, among others.
- End-to-end execution of brand campaigns for APL Apollo Steel Tubes: APL Apollo Desh Ki Badhti Taqat, APL Apollo Roof Tuff, and APL Apollo SG TMT Bars.
- Supervised events and exhibitions for ONGC, such as interactive sessions with the management committee, ONGC Officers Mahila Samiti, and India Energy Week Pavilion 2025.
Account Manager (Prev. Account Supervisor)
Dentsu Impact
Gurugram
03.2019 - 12.2021
- Managed and serviced regional-level marketing accounts for Maruti Suzuki India Limited, delivering client-specified brand communication assets, and ensuring timely execution of the brief.
- Acted as the primary liaison between the client and internal creative teams, ensuring clear briefings, seamless coordination, timely delivery, and consistent brand communication across all touchpoints.
- Spearheaded end-to-end servicing for MSIL RO clients, including Arena, Commercial, and Arena Exchange channels, taking complete ownership of PAN-India print artwork releases under tight deadlines.
- Conducted competitive ad mapping and analysis within the passenger vehicle segment to inform creative direction and campaign positioning.
Assistant Manager BD&CS (Prev. Sr. Executive, M.T)
Velocity Brand Server Pvt Ltd
New Delhi
05.2017 - 12.2018
- Planned and executed events and brand activations for a diverse portfolio of corporate clients, ensuring seamless on-ground implementation.
- Drove lead generation and actively contributed to new business development by identifying prospects, initiating conversations, and pitching agency capabilities.
- Interpreted client briefs to develop actionable plans, aligning event strategy with brand objectives, and timelines.
- Managed end-to-end execution of ongoing projects, including vendor coordination, logistics, and on-site supervision.
Marketing Executive
Ultimate Tactical and Combat Pvt. Ltd.
New Delhi
03.2014 - 04.2015
- Engaged with a wide range of corporate and government clients to promote and sell Krav Maga self-defense training programs across India.
- Handled customer queries and provided grievance resolution, ensuring prompt and professional service to maintain client satisfaction.
- Managed social media channels to increase awareness and visibility of self-defense initiatives, contributing to lead generation and brand engagement.
- Coordinated with both domestic and international clients for the sale and distribution of self-defense training equipment.
- Oversaw inventory and financial management, including stock tracking, order fulfillment, and basic accounting, to support smooth operational flow.
Junior Administrative Officer
Ravi Enterprises
New Delhi
09.2011 - 03.2012
- Assisted the HR team in managing the end-to-end recruitment cycle, including sourcing, screening, scheduling interviews, and onboarding support.
- Coordinated with team members to ensure smooth internal communication and task alignment.
- Supported the Business Development Manager in identifying leads, preparing proposals, and executing client outreach initiatives as part of the business development process.
Education
PGDM - MARKETING AND INTERNATIONAL BUSINESS
New Delhi Institute of Management
Delhi01.2017
BBA -
JIMS
Delhi01.2014
CBSE -
Don Bosco school
Delhi01.2009
CBSE -
Don Bosco school
Delhi01.2007
Skills
- Client relationship management
- Creative collaboration
- Team leadership and coordination
- Budget management
- Problem solving and decision making
- Business development
- Project management
Languages
- English
- Hindi
- Tamil
Personal Information
- Date of Birth: 11/21/90
- Nationality: Indian
- Marital Status: Single
Languages
Tamil
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Timeline
Assoc. Account Director (Prev. Sr. Account Mgr.)
Crayons Advertising Limited
04.2022 - 08.2025
Account Manager (Prev. Account Supervisor)
Dentsu Impact
03.2019 - 12.2021
Assistant Manager BD&CS (Prev. Sr. Executive, M.T)
Velocity Brand Server Pvt Ltd
05.2017 - 12.2018
Marketing Executive
Ultimate Tactical and Combat Pvt. Ltd.
03.2014 - 04.2015
Junior Administrative Officer
Ravi Enterprises
09.2011 - 03.2012
PGDM - MARKETING AND INTERNATIONAL BUSINESS
New Delhi Institute of Management
BBA -
JIMS
CBSE -
Don Bosco school
CBSE -
Don Bosco school
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