S. Raja

National Sales Head | Jewellery & Diamond Manufacturing | Jewellery Retail | Business Development

As a results-oriented leader in jewellery retail and diamond manufacturing, I excel at driving sales and nurturing high-performance, hybrid teams. My strengths lie in strategic planning, problem-solving, and hands-on mentorship, all fostering a collaborative environment that empowers team success. Key responsibilities include:

• Leadership & Team Development: Leading and developing a hybrid sales team, fostering collaboration, continuous learning, and a results-driven culture.
• Retail Engagement: Executing retailer engagement activities, supporting sales teams through targeted training, and maintaining high standards in retail display and brand presentation.
• Industry Consulting: Advising diverse industry stakeholders on GIA certification and industry standards, enhancing retailer credibility and shopper confidence.
• Trade Associations: Building connections with industry bodies and trade associations across India to conduct seminars on gems and jewellery, covering topics like the latest research findings. Engaging with GIA alumni to understand their needs and arrange expert-led seminars. Partnering with educational institutions to promote careers in the gem and jewellery industry. Gathering market insights and collaborating with cross-functional teams to drive brand awareness through targeted marketing strategies.

I leverage these strengths to achieve sales targets, drive growth, and uphold excellence in the gem and jewellery industry.

• Achieving the Educational Enrollment Target in various segments
• Planning and Execution of Educational Courses in every possibly city
• Sales projection in terms of Enrollments for the complete fiscal year and achieving the same
• Lab Registrations and Achieving the Stone Intake
• Brand Awareness
• Conducting Seminars in Various Institutions to improve the awareness about the brand and the Industry
• Promoting Gems and Jewellery Industry as an alternate Career option
• Planning the Marketing activities for the zone

• Taking care of the Retail Sales
• Planning and Execution of Sales, Stock, Stock Turn, ROI
• Sales projection for the complete fiscal year and achieving the same
• Stock Planning on basis of Stock Turn
• Brand Awareness
• Conducting Exhibitions in Various cities to explore new opportunities for opening Retail chain of Stores
• Planning the Marketing activities and VM of the store
• Reporting to GM – Retail
• In giving regular feedbacks about the latest trends in designs and marketing strategies followed by key retailers to the respective department in order to coup up with the current market scenario

• Taking care of the Retail and Corporate Sales catering to entire South India
• Planning and execution of sales projections for the retail wing – Chennai Diamonds Jewelers pvt ltd
• Catering to various B2B clients and regular follow-ups for the replenishment and achieving the set target by the Company
• Dealing with High Value Clients
• Brand Awareness
• Conducting Exhibitions in Various cities to explore new opportunities for opening Retail chain of Stores
• Planning the Marketing activities and VM of the store
• Working under the direct supervision of the Director and respective departments in order to achieve the planned target
• In giving regular feedbacks about the latest trends in designs and marketing strategies followed by key retailers to the respective department in order to coup up with the current market scenario

• Taking care of Retail Sales and Operations
• Visual Merchandising of the stores
• Updating the stock requirements and replenishments
• Sales projection for the complete fiscal year and achieving the same
• Stock Planning on basis of Stock Turn
• Product Selection
• Staff Retention
• Dealing with High Value Clients
• Brand Awareness
• Conducting Exhibitions in Various cities to explore new opportunities for opening new stores