Sri Karthika Sura
Chennai
Summary
Experienced Campaign Manager bringing four years of expertise in managing email marketing and monitoring customer data platforms (CDPs). Skilled in campaign execution, audience segmentation, and data-driven decision-making to enhance engagement. Effectively manages assignments and collaborates with cross-functional teams to enhance personalization strategies. Dedicated to self-development to provide expectation-exceeding performance.
Overview
4
4
years of professional experience
Work History
Campaign Manager
Zeta Global
Hyderabad
08.2021 - Current
- Managed email marketing campaigns from end to end, ensuring all deadlines were met.
- Monitored and maintained the CDP, ensuring data accuracy, segmentation, and integration.
- Analyzed campaign performance and provided insights for continuous improvement.
- Ensured compliance with email marketing regulations (CCPA, GDPR, etc.).
- Monitored performance tracking and reporting for CDP clients.
- Developed and executed SQL queries to extract, clean, and analyze customer data.
- Conducted A/B testing on subject lines, content, and CTA to optimize email performance.
Education
B.sc. Computer Science -
Indian Institute of Management And Commerce
Hyderabad07-2021
Intermediate -
Narayana Junior College
Hyderabad03-2018
10th Standard - SSC -
Cambridge Grammar High School
Hyderabad04-2016
Skills
- Communication skills
- Adaptability
- Quick learner
- Organization skills
- Event planning
Affiliations
- Organized Zeta Global League Competition which happens the Every year. It has both Cultural and Non-Cultural events each month.
- Member of Zeta Care Unit - Visited Government School in Telangana and educated students regarding Career Guidance.
Accomplishments
- Received Appreciation Certificate for successfully organizing ZGL events among huge team.
- Have been Appreciated by Clients for ensuring all deadlines were met.
Languages
English
First Language
Telugu
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Tamil
Upper Intermediate (B2)
B2
Timeline
Campaign Manager
Zeta Global
08.2021 - Current
B.sc. Computer Science -
Indian Institute of Management And Commerce
Intermediate -
Narayana Junior College
10th Standard - SSC -
Cambridge Grammar High School
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