S. VIJAYA KUMAR - General Manager (Promoted from Senior Manager on Aug 2025) - AMIRTHAA MILK

Summary

Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths.

Customer-oriented General Manager with 15 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.

Overview

1

Certification

27

years of professional experience

Work History

General Manager (Promoted from Senior Manager on Aug 2025)

AMIRTHAA MILK

01.2013 - Current

Handling of Team around 20 Members in Sales & Commercial Dept and 10 Zonal Sales Mangers in Marketing Team.
I have changed this company to System driven company.
All Sales & Commercial Activities should be taken care by me.
Reducing Cost and increasing Sales.
Monitoring of Assets, Branding, Schemes and Discounts.
Arrange to approve POP materials to Dealers.
MIS report Analyzing and sending to Management
Involving all departments and supervising and checking of MIS from all departments.
I have achieved many tasks in this dairy.
I have attached separate sheet of my Achievements.
I have submitted my Previous and current Responsibilities in briefly as follows:
Sales projection – Planning with Sales Invoicing Team and submit to Production – Daily (Starts at 8am)
Stock Planning – Projection with Sales and Packing, Shortage and excess – Recode and cutting approvals – Daily –
Managing Sales Invoicing Team – Team shift Schedule Approvals and Problem solving like shortage and excess of Stock – Delayed Order - SKU change – Invoice Deletion and cancel and pricing approval s in ERP - Daily Follow up to 10.30 PM
Weight checking report from Plant – Daily
Asking Feedback and explanation for weight variation
Managing S&C Coordinators for their regular works – Attendance , Claims, Survey, Retailers, Deposit and Other Formats Approvals –
MD Approved Schemes- Document Processing with Verification in system after getting SMS approval from MD, - Daily
Approval given for Samples, - Daily
Analyzing and Verification of Sample and Scheme reports - Daily
Dealers Incentive and Transports – MDs approved - Checking and Process – 15 Days once
New Dealership, Closed Dealership -Deposits, Refund , Documentation approvals - Weekly
Checking and approvals to TA/DA to Mktg Team.- 15 days once
Lighting Board, Flex Board Approvals – Designs , quotations- JMD –
POP – Standing Board, Sunpack board, Banner Approvals – Monitoring- Stock Planning- Monthly
Scheme Coupon and MKTG stationeries like Brouchers, Notices - Design and approvals - Stock Planning - Weekly
Painting Approvals – Documents and Bill Passing with JMD Approvals - Weekly
Coordination with sales admin team and billing team for handling queries/suggestions of day-to-day activities. - Daily
Checking of Complaints – Leakage, Spoilage, Loading, Transport - Daily
Passing and approval of Claims – Leakage, shortage, Loading Mistake, Transport Mistake Etc.
Customer Care received Complaints Coordinates with concern dept. head
Freezers - Approval – Deposit, Commitment, Budget, Replacement Documents
Return Freezers Approval
Freezer Service and Scrap Approvals
Freezer Stock maintain and Purchase Approvals
Checking of Sales Report – Comparison of zone wise Sales, No order parties
Attending Dealers Enquiry Incentive approvals, freight approvals, etc.
Daily sales reports, sales increase or decrease and other details such as scheme, sample, incentive, freight etc.
Managing with Coordination of marketing staff and Coordinators for completion of their Zone Works.
Coordination with payment collection team for settle down the outstanding.
Sales Return Approvals - Daily
Crates – Coordination with Mktg Team and Crate Team – Crates Approvals to Dealers
Transports – Coordinate and follow ups for Vehicle out on time and approval for Route addition and deletion of dealers towards Vehicle capacity
HR – Interview and Recruitment of Mktg team – exit formalities of Mktg team
Production – Batch Planning and Packing Planning for next day
QC- Coordinate Quality relates issues and quality relates implementation in Markets
Purchase – Approval given for Mktg requirements purchases.
Poly film planning and design coordination with agencies and getting approval from management for final design, and new product launch, planning operation, and old product closing follow up.
Newspaper Advertisement – Quotation – Designs – Payment Approval
Analyzing Sales related MIS reports and giving to MD as required & ZSM Reports Mail –
Closed Point intimation sending to ZSMs –
Cheque Dishonor Legal Case process – Closed Points
Attending meeting with Dealers and MD, if any dealer visits to company.
Circular Approvals and communicate to Dealers like Rate Revisions, Product launch, Product Stop
ERP Formats planning.
CRM and Dealer Invoice Planning
Special order ,Can Sales and Payment Follow ups
All Documents and Register Formats - Prepare and approval for implementation.
Dealer wise Costing – Checking on every Month – Report submitted to MD
Checking what's app Group-95 Group - 13 Zone - Attendance, Crates, Complaints, Projection, Freezers, Schemes and sample, POP, Etc.
10 Registers and 25 Formats Maintain
SOP preparation
Some unexpected works. Etc.
Diwali Dealer Bonus , Sweet Distribution and calendar Distribution - Yearly

Deputy Manager-Operations

Bajaj Allianz Life Insurance Co. Ltd.

05.2004 - 08.2013

8 Years' experience in the Life Insurance Industry with Bajaj Allianz Life Insurance Co. Ltd.
Extensive experience in managing all aspects of Underwriting and Claims of various product portfolios and providing leadership to Branch operations.
Customer Relationship Management for policy servicing and providing information update on products to customers.
Product Handled include: Unit Linked plans, Health products, Endowment products
Medical and Non- Medical Data Entry, Underwriting, Issuance, Bond printing ,Refer to H.O cases
Agency Management & Claims processing.
Finance & Cash Management
Policy servicing ( Assignment, Reassignment, Name correction, Address change, Nominee change and Revival of Policies)
Branch Maintenance (Independently handling admin and Operational activities.
Handling with OPERATIONAL and RENEWALS control of Twelve Branches under my Division
Got Four Promotions for the past Six Years in one company of Bajaj Allianz Life Insurance Co. Ltd.
CSR to CSE: From May 2004 to June 2005
CSE to ABS: From July 2005 to Dec 2006
ABS to AMO: From January 2007 to March 2008
Asst Manager to Deputy Manager (Operations): From April 2008 to March 2010
Deputy Manager: From April 2010 to Aug 2013 Then Promoted as a Manager to Pune Head Office.

Administrative Officer

ICMC Corporation Ltd., Trichy (Fertilizer Manufacturing co.)

01.1999 - 01.2004

Supervising the Manufacturing of Zinc Sulphate & Store Keeping
Account maintained (Using Tally Package)
Prepared Invoice (Using FoxPro)
Maintained Cash and Bank Transaction
All Clerical and Administration Works
Submission of Monthly Sales Tax Returns
Application of Business Procedures in day to day administration
Preparing quotations
Event Co-ordination & other development activities.

Education

M.B.A - Marketting

Madurai Kamaraj University

2003

B.Sc. -

Bharathidasan University

1998

Skills

Office Automation : MS Office (Word, Excel & Power Point)

Software : Tally & ERP

Others : Internet & E-Mail

Leadership and team building

Problem resolution

Operations management

Team player

Efficient multi-tasker

Accomplishments

To Plan meticulously and execute accordingly.
Good co-ordination and co-operation with the team.
Ability to interact with end-users managers and other technical persons.
Self-Motivation, Dedication and Involvement.

Certification

Certificate of IRDA 100- Hour Course in Life Insurance
Certificate of Type Writing English Junior Grade
Diploma in Magneto Therapy
Certificate in Herbal Medicine
Certificate in Vocational Computer Training Course
Certificate in Outstanding Humanitarian Science
Certificate in Fresh Water Fish and Ornamental Fish Culture
Certificate in Electrical and Domestic Appliances
Certificate in Mono acting (Mime)
Certificate in Food Processing Technology – Special Training Program.
Certificate in Basic Computer Application
Certificate in Indian Culture
Certificate in Basic Electronics
Certificate in Gandhian Thought and Peace of Education
Certificate in Attendance Prize(No Leaves)
Certificate in Cultural Meet – Symphoria ‘98
Certificate in Leadership Development Program (Dale Carnegie).
Attended Leadership Advance Program in Bangalore conducted by HR

Languages

Tamil & English

EXTRA CURRICULAR ACTIVITIES

NCC–Army Wing Senior Division – B Certificate & Best Firer Cup NCC–Army Wing Senior Division – B Certificate & Best Firer Cup

DECLARATION

I declare that the above information stated about me here in above are true and correct to the best of my knowledge. PLACE: ERODE DATE: S.VIJAYA KUMAR

Timeline