Sitecore
Saakhi Srivastava
Lead - CMS and Client Relations
New Delhi
Summary
Results-oriented Lead CMS Author with a proven track record of driving digital success. Skilled in leading high-performing teams, developing innovative content strategies, and managing complex projects. Passionate about leveraging technology to create engaging digital experiences, strategic growth, and delivering exceptional value to clients, while fostering innovation and delivering impactful results in fast-paced environments.
Overview
10
10
years of professional experience
3
3
Certificates
Work History
Lead - CMS Author and Client Relations Manager
Hexaware Technologies
2 2020 - Current
- Currently serving as a Senior CMS Author and Client Relations Manager at Hexaware Technologies, Project - Ricoh USA, responsible for managing content on a large-scale website, overseeing client relations, and executing successful User Acceptance Testing (UAT)
- Some key accomplishments and responsibilities include managing a large-scale website, executing successful UATs, managing site and CMS migrations, leading and executing large-scale projects, delivering client-facing presentations and workshops, assisting with business development, optimizing images and videos for web and mobile, and implementing solutions to improve SEO rankings and enhance the user experience.
Lead - Marketing Communication, CMS and Brand Partnerships
Bloom Hotel Group
02.2018 - 10.2019
- Developed and implemented a comprehensive marketing strategy, negotiated and secured partnerships with influencers and industry leaders, designed a brand identity system, developed and implemented a social media strategy, established partnerships with key industry stakeholders, developed and optimized landing pages, conducted market analysis, analyzed and interpreted large datasets, resulting in increased brand awareness, recognition, and profitability.
Business Development Manager
ACE Group of Companies
08.2016 - 10.2017
- Implemented a customer segmentation strategy, identified and capitalized on new market opportunities, built and maintained relationships with key stakeholders, established a new sales channel, developed and implemented a strategic business plan, negotiated and secured key partnerships, resulting in revenue growth, customer acquisitions, and customer retention.
Global Media Associate - Key Clients
Credit Suisse
05.2014 - 03.2015
- Developed and maintained relationships with key clients, coordinated and organized industry and key client events, organized press events and managed media inquiries, resulting in increased customer loyalty and satisfaction, and increased media attention.
Retail Store Manager
Bossini
01.2013 - 03.2014
- Analyzed sales data, increased store productivity, developed a training program for new employees, developed and implemented a store operations manual, developed and maintained relationships with key customers, developed and implemented a successful sales strategy, monitored store performance metrics, resulting in improved inventory management, increased customer loyalty and retention, and increased store sales.
Education
Master's in Business Administration - Marketing And Communication
Indian Institute of Planning And Management
03.2007 - 3 2010
Skills
Communication Skills
marketing strategies
leadership
SEO optimization
social media management
project management
digital marketing
CMS Author - Sitecore and Contentful
JIRA
UAT
MS Office, Powerpoint, Excel
Certification
SEO - BrightEdge
Accomplishments
- Achieved 85% ORM results by introducing customized CRM tools for several hotels/properties.
- Organically increased website visits by 50% and new visitor engagement and hits on the social media platforms 100% by overhauling pages on social media sites with innovative marketing strategies.
- Documented and resolved site issues, fixing errors and overhauling redundant content, with site audit and revamping which led to 50% increase in organic visit and engagement.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Life is like playing a violin in public and learning the instrument as one goes on.
Samuel Butler
Software
Contentful
JIRA
CRM tools - Salesforce, HubSpot, RepUp
BrightEdge
Microsoft Office tools
HTML
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
French
Beginner (A1)
Interests
Making art
Cooking and exploring new recipes/eateries
Travelling
Reading
Timeline
Lead - Marketing Communication, CMS and Brand Partnerships
Bloom Hotel Group
02.2018 - 10.2019
Business Development Manager
ACE Group of Companies
08.2016 - 10.2017
Global Media Associate - Key Clients
Credit Suisse
05.2014 - 03.2015
Retail Store Manager
Bossini
01.2013 - 03.2014
Master's in Business Administration - Marketing And Communication
Indian Institute of Planning And Management
03.2007 - 3 2010
Lead - CMS Author and Client Relations Manager
Hexaware Technologies
2 2020 - Current