Saakshi Agarwal
Mumbai
Summary
Product Content & UX specialist with 8+ years of experience, combining data-driven insights, AI-enhanced content strategies, and UX research to improve user engagement and product performance. Strong track record in optimizing conversion funnels, improving product adoption, and streamlining user journeys. Collaborative team player with a focus on measurable impact, having contributed to double-digit conversion rate improvements and scalable AI-driven content solutions.
Overview
8
8
years of professional experience
Work History
Senior Associate - Content
UpGrad Education Pvt. Ltd.
Mumbai
09.2024 - Current
- Led UX content optimizations that improved visitor-to-lead (V2L) conversion by 15% through strategic A/B testing
- Redesigned 30+ program pages, increasing session duration by 25% and reducing bounce rates
- Developed content governance models, ensuring consistent branding across 100+ assets
- Partnered with design, engineering, and marketing teams to improve content effectiveness across platforms
Creative Comms. & Product, Founder's Office
GoGlocal Pvt. Ltd.
Mumbai
01.2024 - 09.2024
- Led a team of 5+ across operations, design, and product for seamless execution
- Improved product adoption by 10x through targeted messaging, UI enhancements, and feature-focused content
- Managed 150+ global brand onboardings and market launches, ensuring smooth execution across regions
- Spearheaded website redesign and growth strategy, increasing brand reach by 3x
Content Writer (Part Time)
Freelance
03.2017 - 09.2024
- Created SEO-driven UX content that improved organic reach and engagement for multiple brands
- Consulted on conversion-focused content strategies to improve funnel performance
User Experience (UX) Writer
Cactus Communications
Mumbai
08.2023 - 12.2023
- Developed UX copy for 10+ product components, improving navigation clarity and reducing cognitive load
- Conducted usability testing and user research, resulting in 20% higher task completion rates
- Worked closely with designers and PMs to align microcopy with product objectives
Conversation Design Associate
Jio Haptik
09.2022 - 08.2023
- Led chatbot deployments for enterprise clients, improving automation accuracy by 20%
- Designed 20+ conversational flows, reducing friction in user interactions and enhancing engagement
- Collaborated with engineers to optimize AI training models, improving chatbot performance
Analyst
HCL Technologies Ltd
Chennai
08.2020 - 08.2022
- Conducted content audits and user behavior analysis, optimizing digital experiences for internal products
- Developed data-driven content strategies that improved retention and engagement metrics
Education
B.Tech - Information Technology
SRM Institute of Science And Technology, KTR
Chennai05-2020
Skills
- UX Writing & Content Strategy – Optimized product content to improve engagement and clarity
- AI-Driven Conversational Design – Enhanced chatbot responses, increasing accuracy by 20%
- Conversion Optimization & A/B Testing – Implemented strategies that improved V2L conversion by 15%
- User Research & Data Analysis – Conducted UX studies, heatmap analysis, and behavior tracking to refine content
- SEO & Growth Strategy – Developed frameworks that tripled brand reach and improved organic visibility
- Cross-Functional Collaboration – Worked with product, design, and engineering teams to execute data-backed improvements
- Technical Skills – SQL, REST APIs, HTML, CSS, Product Analytics, Large Language Models (LLMs)
Key Achievements & Impact
- 15%+ conversion rate improvement through UX content optimizations & A/B testing
- 10x growth in product adoption via refined messaging & targeted engagement strategies
- 3x brand reach expansion through data-driven content and SEO implementation
- 20% chatbot accuracy enhancement using AI-driven conversational UX improvements
Tools & Technologies
- Data & Product Analytics – Kibana, PostHog, Metabase, Clarity, CleverTap
- Design & Prototyping – Figma, Canva, Procreate, LucidChart, Miro, Whimsical, Draw.io
- Project Management – Rocketlane, Jira, Trello
- Content Management – Storyblok
- AI/LLM Tools – OpenAI, Gemini, Deepseek, Mistral AI, Claude
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Senior Associate - Content
UpGrad Education Pvt. Ltd.
09.2024 - Current
Creative Comms. & Product, Founder's Office
GoGlocal Pvt. Ltd.
01.2024 - 09.2024
User Experience (UX) Writer
Cactus Communications
08.2023 - 12.2023
Conversation Design Associate
Jio Haptik
09.2022 - 08.2023
Analyst
HCL Technologies Ltd
08.2020 - 08.2022
Content Writer (Part Time)
Freelance
03.2017 - 09.2024
B.Tech - Information Technology
SRM Institute of Science And Technology, KTR
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