- Erp
SAAKSHI SHARMA
HEAD OF SALES
HYDERABAD
Summary
As a result- oriented professional with over 12 years of working experience in Product Development, Merchandising and Business Development, I have consistently demonstrated high level aesthetics with detail orientation and strong organizational skills. Coupled with my communication and articulation of ideas, I have been equally successful in working under minimal supervision as well as detail-oriented taskmasters. I have expertise in the areas of Market research and survey, Fashion and trend forecasting, Fashion Photoshoots & Product Development and have a strong business acumen to back these skill sets. I'm passionate about the industry of fashion- so be it arming myself with a deep knowledge of Apparel making and retail, or immersing myself in the devising, implementing, and controlling of buying plans and understanding of inventory management, I believe in doing all this with “never say-never” attitude. I work with fashion Bloggers, influencers, Stylists and PR Agents seamlessly to achieve for the brands domestic and international success basis criterion set by the designers.
Overview
13
13
years of professional experience
2
2
years of post-secondary education
Work History
Head of Sales
No Grey Area
11.2022 - Current
- Ecommerce Buyers: Aza Online, Pernia's Pop Up Shop, Tata Cliq, Ajio Luxe , Nykaa Luxe , No Grey Area (own website)
- Domestic Buyers: Aza (Mumbai) , Ahemdabad , Delhi) , Evoluzione (Delhi , Chennai) , Elahe (Hyderabad & Kolkata), , Pernia's Pop Up ( Delhi , Mumbai , Ahemdabad , Hyderabad ) , Le Mill (Mumbai) to name the few.
- Managing key accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth.
- Responsible for end to end product management of all categories under Men & Women division which includes range budget , sales analysis.
- Assortment planning by creating a novel range architecture spanning across 10-15 different categories for 3 different formats (Online , EBO & MBO)after extensive analysis of trends & market for a 360-degree launch.
- Managing inventory at Pan India Level to optimize revenue vs days of inventory.
- Replenishment planning via sell thru analysis of each SKU.
- Maintaining & optimizing DOI level at each POS by re-allocation & inventory ideation.
- Analyzing sales by category.
- Working with SCM Planning teams to review selling at Style/Color/Size and also on an impromptu basis when sale trends dictate changes to future forecasts.
- Optimized pricing strategies by monitoring competitor activities, analyzing market trends, and considering internal cost structures for profitability maximization.
- Analyzed market trends to identify new opportunities for business expansion and growth.
- Implemented effective CRM tools to track leads, maintain accurate customer data, and optimize the sales process.
- Handling store relationships , sales target and maintaining business associations on a long term basis.
- Generating weekly , monthly and yearly PNL assessments.
- Collaborating with product development teams for continuous improvement of offerings based on customer feedback and evolving market needs.
- Mentoring junior sales staff, fostering professional growth and contributing to overall team success.
- Streamlining sales processes, resulting in enhanced efficiency and increased productivity.
- Developing strong client relationships for improved customer satisfaction and repeat business.
- Ensuring brand consistency across all communication materials by working closely with marketing colleagues.
- Negotiating contracts with major clients, securing long-term partnerships that generated significant revenue streams.
- Attending industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Coordination with multiple stores for promotional pushes like seasonal sales , season launches and vm activities.
Head of Sales
AISHA RAO
01.2021 - 10.2022
- Ecommerce Buyers: Aza Online, Pernia's Pop Up Shop, Tata Cliq, Ajio Luxe , Nykaa Luxe , No Grey Area (own website)
- Domestic Buyers: Aza (Mumbai) , Ahemdabad , Delhi) , Evoluzione (Delhi , Chennai) , Pernia's Pop Up ( Delhi , Mumbai , Ahemdabad , Hyderabad ) , to name the few.
- International Buyers : Bloomingdales , Selfridges , Aashni & Co to name a few.
- Utilizing metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
- Resolving customer issues quickly to close deals and boost client satisfaction.
- Evaluating performance against goals and implemented appropriate development plans.
- Closing lucrative sales deals using strong negotiation and persuasion skills.
- Promoting continuing education opportunities for sales team to bolster skills and add value to department.
- Attending industry shows, conventions and other meetings with primary mission of expanding market opportunities.
- Tracking pipeline data, won vs. lost opportunities and lead response times with Salesforce CRM.
- Maintaining marketplace visibility marketplace by participating in industry-related and community activities.
- Conducting team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Developing and implemented comprehensive business strategies and sales and marketing plans that complemented overall corporate operating plan.
- Coaching and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Establishing and cultivated solid business relationships with new or existing customers.
- Recruiting and hired top-level talent to add value and expertise to sales department.
- Researching competitors' activities and products to uncover new trends
SENIOR DESIGN ASSOCIATE
FAB INDIA
01.2020 - 06.2020
- Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
- Obtained approval of concepts by submitting rough drafts to management or to client.
- Applied skill in color theory and composition to bring client visions to fruition.
- Executed seasonal and short term range development for Western Wear Department- Men, Women & Kids based on the optional plan & Fabric OTB received from the Category Planning Team.
- Researched seasonal trends, collars, prints, fabrics & styling according to WGSN and design brief shared by team.
- Involved in product execution from sketch to delivery, including fabrication alternatives, garment engineering, sample management.
- Fabric/Trim /Surface design follow up & approvals from Design Manager within the price requirements to meet line margin and delivery requirements.
- Coordination with QC team.
- Conducted fitting sessions with Tech teams.
- Timely execution on seasonal calendar deadlines.
- Managed photoshoot of range as per selection with Planning Team.
- Coordinatedwith PH's for fabrics & new sourcing of fabrics & prints,according to the OTB plans.
- Coordinated with vendors for Sampling & Printing.
- Responsible for accurately tracking adoption rates, delivery of proto/shoot/catalogue/PP samples to meet required targets.
- Working closely with Category team and maintaining sell through reports per season for better product execution of the future ranges.
- Reports Management of Fabric & Sampling Trackers; PLM entries; IDFs of each Fabric.
- Managing Competition Mapping of each category for the brand.
HEAD RETAIL MERCHANDISER
AMIT AGGARWAL (AM.IT DESIGNS)
01.2018 - 01.2019
- Ecommerce Buyers: Aza Online, Pernia's Pop Up Shop, Tata Cliq, Ogaan Online
- Domestic Buyers: Aza (Mumbai), Ensemble (Delhi, Mumbai), Evoluzione (Bangalore, Chennai), Coral (Kolkata), Elahe (Hyderabad), Ogaan (Delhi, Hyderabad), 85 Landsdowne (Kolkata) to name the few.
- Leading creation of Merchandise/Seasonal Planning with Design team based on insights gained from merchandise analytics, customer preference, historical and current fashion trends.
- Travelling for trade shows and brand promotions across the country & globe.
- Conducting promotions in store, multi designer stores and solo promotions in different cities.
- Merchandise Planning.
- Managing Merchandise inventory & Warehouse Management.
- Doing seasonal as well as yearly sale analysis.
- Coordinating with Production Team as well as managing Production Planning.
- Discussing & Negotiating Contractual Terms.
- Achieving Margins and Sell through targets.
- Doing Sales Analyses & Forecast for assortment planning.
- Learned new skills and applied to daily tasks to improve efficiency and productivity.
- Created plans and communicated deadlines to complete projects on time.
- Proved successful working within tight deadlines and fast-paced atmosphere.
RETAIL MERCHANDISER
NAMRATA JOSHIPURA (ENTROPY DESIGN)
09.2015 - 12.2017
- Ecommerce Buyers: Aza Online, Pernia's Pop Up Shop, Tata Cliq, Ogaan Online
- Domestic Buyers: Aza (Mumbai), Ensemble (Delhi, Mumbai), Evoluzione (Bangalore, Chennai), Coral (Kolkata), Elahe (Hyderabad), Ogaan (Delhi, Hyderabad), 85 Landsdowne (Kolkata) to name the few.
- International Buyers: Anthropologie (UK/US), Middle Easter Market.
- Leading creation of Merchandise/Seasonal Planning with Design Team based on insights gained from merchandise analytics, customer preference, historical and current fashion trends.
- Leading creation of Merchandise/Seasonal Planning with Design Team based on insights gained from merchandise analytics, customer preference, historical and current fashion trends.
- Travelling for trade shows and brand promotions across the globe.
- Conducting promotions instore, multi designer stores and solo promotions in different cities.
- Merchandise Planning.
- Managing Merchandise inventory & Warehouse Management.
- Doing seasonal as well as yearly sale analysis.
- Coordinating with Production Team as well as managing Production Planning.
- Discussing & Negotiating Contractual Terms.
- Achieving Margins and Sell through targets.
- Doing Sales Analyses & Forecast for assortment planning.
- Handling Photoshoots and doing seasonal Line sheets.
- Communication with PR Agents, Stylists, Bloggers on daily basis.
- Communicating with Buyers India as well as Overseas.
- Working with Fashion Photographers to achieve high quality work aligned with company goals.
- Designed displays to deliver interactive, engaging and memorable store experiences for shoppers.
- Inspected merchandise for quality and arranged proper display location on floor.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Stocked merchandise, clearly labeling items and arranging according to size or color.
MERCHANDISER
ROHIT GANDHI + RAHUL KHANNA (CUE APPARELS PVT. LTD.)
04.2011 - 07.2015
- Domestic Buyers: Aza (Mumbai), Ensemble (Delhi, Mumbai), Evoluzione (Bangalore, Chennai), Coral (Kolkata), Elahe (Hyderabad), Ogaan (Delhi, Hyderabad), 85 Landsdowne (Kolkata) to name the few
- International Buyers: Anthropologie (UK/US), Middle Easter Market.
- Leading creation of Merchandise/Seasonal Planning with Design Team based on insights gained from merchandise analytics, customer preference, historical and current fashion trends.
- Conducting promotions instore, multi designer stores and solo promotions in different cities.
- Merchandise Planning.
- Managing Merchandise inventory & Warehouse Management.
- Doing seasonal as well as yearly sale analysis.
- Coordinating with Production Team as well as managing Production Planning.
- Discussing & Negotiating Contractual Terms.
- Achieving Margins and Sell through targets.
- Doing Sales Analyses & Forecast for assortment planning.
- Handling Photoshoots and doing seasonal Line sheets.
- Communication with PR, Stylists, Bloggers on daily basis.
- Communicating with Buyers India as well as Overseas.
- Working with Fashion Photographers to achieve high quality work aligned with company goals.
Education
Bachelor of Science - Fashion Technology
AMITY UNIVERSITY
NOIDA 03.2009 - 03.2011
Skills
- Business development and planning
- Vendor management
- Coaching and mentoring
- Sales operation
- Relationship building
- Goals and performance
- Time management
- Sales Reporting
- Marketing strategy
- Account management
- B to B sales
- Database Management
- Fashion industry knowledge
- Merchandising
- Market Research
- Seasonal Range Planning
Software
- MS Office
- Magento
- Shopify
- Pretture
Engati
Timeline
Head of Sales
No Grey Area
11.2022 - Current
Head of Sales
AISHA RAO
01.2021 - 10.2022
SENIOR DESIGN ASSOCIATE
FAB INDIA
01.2020 - 06.2020
HEAD RETAIL MERCHANDISER
AMIT AGGARWAL (AM.IT DESIGNS)
01.2018 - 01.2019
RETAIL MERCHANDISER
NAMRATA JOSHIPURA (ENTROPY DESIGN)
09.2015 - 12.2017
MERCHANDISER
ROHIT GANDHI + RAHUL KHANNA (CUE APPARELS PVT. LTD.)
04.2011 - 07.2015
Bachelor of Science - Fashion Technology
AMITY UNIVERSITY
03.2009 - 03.2011
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