SAANIT KUMAR DAS

- Executed national customer marketing campaigns aligned with business strategies.
- Managed brand promotions, agency collaborations, and ROI-focused activations.
- Developed consumer insights into actionable marketing plans.

- Led marketing strategy, product launches, and digital transformation.
- Handled client retention, account management, and cross-functional team building.
- Improved service quality and productivity through data analysis.

- Managed Eastern region including Bhutan for service product strategy and execution.
- Drove dealer performance, telematics services, and brand visibility.
- Led product launches, campaign execution, and competition analysis.

- Promoted premium tyre segment and conducted technical trainings.
- Collected market intelligence and improved customer experience.
- Supported OEM collaboration and SLA-based issue resolution.

- Led regional marketing, sales, and service for engine products and spares.

- Conducted training and dealer development to expand network reach.

- Managed promotional activities and ensured spare part availability.

- Managed service operations, warranty inspections, and key accounts including government clients.

- Conducted failure analysis, service campaigns, and performance reporting.

- Streamlined maintenance to reduce vehicle TAT.

- Handled service diagnostics, warranty, and customer satisfaction improvement.

- Promoted recon products and ensured spare parts availability.

- Trained staff and developed service SOPs for operational excellence.