Saba Patwala
Digital Marketing Manager / Content Strategist
Dubai
Summary
Innovative Marketing leader with [5]+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Thriving for better results and a 100% response rate has always been the second most important priority, as the first is integrity and values. Organized and dependable, successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Brand Manager - Ecommerce and Digital Marketing
DME Pvt. Ltd. / TDC
Udaipur
10.2018 - 02.2024
- Managed marketing campaigns for 40+ Brands & increased the sales by 40% through popular advertising channels.
- Researched and identified new opportunities for product and brand development.
- Conducted research and analysis to determine brand positioning and messaging.
- Created and managed budgets to maximize brand reach and engagement.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Consulted with product development teams to enhance products based on customer interest data.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Compiled product and customer data to generate informed profit projections.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Optimized email campaigns to increase open and click-through rates.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Conducted market research to identify new opportunities and target markets.
- Improved website visibility through development and implementation of SEO strategies.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Coordinated with design and media teams to develop high-quality creative assets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Develop original content through social listening and independent sources.
- Coordinated with marketing and design teams to illustrate articles.
- Created content for websites and online publications.
- Edited and proofread drafts of articles and other documents.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Streamlined online customer journey, resulting in enhanced user satisfaction and increased time spent on site
- Enhanced mobile shopping experience through responsive design updates, leading to improved sales via mobile devices
- Supervised a team of specialists responsible for executing key components of the overall ecommerce strategy, including paid advertising, social media management, and email marketing
PRIMARY TEACHER
St. Matthews Missionary School
Udaipur
03.2018 - 09.2018
- Worked as a Drama Teacher with senior children for street play and festival drama.
- Core subjects handled are computer science, moral science, English, and environment studies.
Education
MBA in Digital Marketing - Digital Marketing
Narsee Monjee Institute of Management
Mumbai, India 07.2021 - 07.2023
Bachelors in Sociology Hons - Sociology
Mohanlal Sukhadia University
Rajasthan, India 05.2018 - 05.2021
Skills
NETSUITESUITECOMMERCE ADVANCEDCONTENT WRITINGPPC CAMPAIGNSPAID SOCIAL MEDIA MARKETINGEMAIL CAMPAIGNSCOPYWRITINGSEODATA ANALYSISMS OFFICE SUITE
CANVA
Google AdwordsFacebook Ads managerMicrosoft AdsSEMRushSimilarWebKeyword Research
Campaign Management
Customer Acquisition
Performance Reporting
Ecommerce Expert
Product Positioning
Campaign Planning
Supply Chain Management
Brand Positioning
Budget Development
Marketing Support
Performance Monitoring
Promotional Planning
Staff Coaching
Sales Support
Marketing Expertise
Customer Segmentation
Sales Strategy
Social Media Campaigns
Advertising Management
Product Management
Brand Strategy
Successful working in team environment, as well as independently
Side Projects
- Sam Panache - Fashion Store, Provided assistance in building social media presence and local market publicity.
- Shab - Instagram Store, Established a small business to sell the antique jewelry and traditional clothes.
Personal Information
- Date of Birth: 10/08/1999
- Nationality: Indian
- Marital Status: Unmarried
Volunteer Experience
Seva Mandir, 02/01/2018, Participated in 1 month volunteering program of education department in Seva Mandir. Worked as a reporter for fund raising., Visited several educational camps set by Seva Mandir in the outskirts of Udaipur. Implemented new teaching strategies with co-volunteers to make the teaching fun and easy for teachers as well as students.
Timeline
MBA in Digital Marketing - Digital Marketing
Narsee Monjee Institute of Management
07.2021 - 07.2023
Brand Manager - Ecommerce and Digital Marketing
DME Pvt. Ltd. / TDC
10.2018 - 02.2024
Bachelors in Sociology Hons - Sociology
Mohanlal Sukhadia University
05.2018 - 05.2021
PRIMARY TEACHER
St. Matthews Missionary School
03.2018 - 09.2018