Summary
Overview
Work History
Education
Skills
Websites
Side Projects
Personal Information
Volunteer Experience
Timeline
Generic
Saba Patwala

Saba Patwala

Digital Marketing Manager / Content Strategist
Dubai

Summary

Innovative Marketing leader with [5]+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Thriving for better results and a 100% response rate has always been the second most important priority, as the first is integrity and values. Organized and dependable, successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

6
6
years of professional experience
5
5
years of post-secondary education
3
3
Languages

Work History

Brand Manager - Ecommerce and Digital Marketing

DME Pvt. Ltd. / TDC
Udaipur
10.2018 - 02.2024
  • Managed marketing campaigns for 40+ Brands & increased the sales by 40% through popular advertising channels.
  • Researched and identified new opportunities for product and brand development.
  • Conducted research and analysis to determine brand positioning and messaging.
  • Created and managed budgets to maximize brand reach and engagement.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management.
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
  • Compiled product and customer data to generate informed profit projections.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Optimized email campaigns to increase open and click-through rates.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Conducted market research to identify new opportunities and target markets.
  • Improved website visibility through development and implementation of SEO strategies.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Created and managed social media campaigns to increase brand engagement.
  • Devised content strategy to effectively engage target audiences.
  • Develop original content through social listening and independent sources.
  • Coordinated with marketing and design teams to illustrate articles.
  • Created content for websites and online publications.
  • Edited and proofread drafts of articles and other documents.
  • Utilized techniques such as cold calling, networking and prospecting to develop new leads.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Managed team engaged in ongoing product optimization, account management and ad placement.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Streamlined online customer journey, resulting in enhanced user satisfaction and increased time spent on site
  • Enhanced mobile shopping experience through responsive design updates, leading to improved sales via mobile devices
  • Supervised a team of specialists responsible for executing key components of the overall ecommerce strategy, including paid advertising, social media management, and email marketing

PRIMARY TEACHER

St. Matthews Missionary School
Udaipur
03.2018 - 09.2018
  • Worked as a Drama Teacher with senior children for street play and festival drama.
  • Core subjects handled are computer science, moral science, English, and environment studies.

Education

MBA in Digital Marketing - Digital Marketing

Narsee Monjee Institute of Management
Mumbai, India
07.2021 - 07.2023

Bachelors in Sociology Hons - Sociology

Mohanlal Sukhadia University
Rajasthan, India
05.2018 - 05.2021

Skills

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Websites

Side Projects

  • Sam Panache - Fashion Store, Provided assistance in building social media presence and local market publicity.
  • Shab - Instagram Store, Established a small business to sell the antique jewelry and traditional clothes.

Personal Information

  • Date of Birth: 10/08/1999
  • Nationality: Indian
  • Marital Status: Unmarried

Volunteer Experience

Seva Mandir, 02/01/2018, Participated in 1 month volunteering program of education department in Seva Mandir. Worked as a reporter for fund raising., Visited several educational camps set by Seva Mandir in the outskirts of Udaipur. Implemented new teaching strategies with co-volunteers to make the teaching fun and easy for teachers as well as students.

Timeline

MBA in Digital Marketing - Digital Marketing

Narsee Monjee Institute of Management
07.2021 - 07.2023

Brand Manager - Ecommerce and Digital Marketing

DME Pvt. Ltd. / TDC
10.2018 - 02.2024

Bachelors in Sociology Hons - Sociology

Mohanlal Sukhadia University
05.2018 - 05.2021

PRIMARY TEACHER

St. Matthews Missionary School
03.2018 - 09.2018

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Saba PatwalaDigital Marketing Manager / Content Strategist