Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic

SABANA SATIK

Ad Operations Coordinator
Chennai

Summary

Detail-oriented and results-driven professional with strong expertise in Ad Operations, Campaign Management, and Data Analytics across Linear and Digital media platforms. Proven track record in managing ad trafficking, inventory allocation, and performance reporting using tools like Google CM 360, Tableau, SQL, and Python. Skilled at identifying trends, optimizing campaigns, and supporting cross-functional teams with actionable insights. Experienced in leveraging AI-powered tools to automate workflows, enhance targeting, and improve ROI. Adept at balancing strategy and execution in fast-paced, data-centric environments.

Overview

4
4
years of professional experience
3
3
Languages

Work History

Ad Operation Coordinator

Comcast India Engineering Centre
Chennai
08.2022 - 05.2025
  • Managed end-to-end trafficking of digital ad campaigns across platforms like FreeWheel, and Campaign Manager 360, ensuring 100% compliance with campaign specs and deadlines.
  • Performed quality assurance (QA) on creative assets and tracking tags, identifying and resolving discrepancies prior to campaign launch to reduce errors.
  • Monitored and optimized live campaigns using KPIs such as CTR, VTR, viewability, and delivery pacing to improve campaign performance and reduce under-delivery incidents.
  • Collaborated cross-functionally with product, sales, engineering, and analytics teams to streamline operations and resolve technical or delivery-related issues.
  • Created and maintained comprehensive campaign performance reports and dashboards using Excel, Tableau, BI tools for internal and external stake holders.

Team Lead - Academics (Project Operation)

Synergy Edu service
03.2021 - 04.2022
  • Created and optimized SEO-friendly content for blogs, landing pages, and website copy, improving organic search visibility and traffic.
  • Proofread and edited long-form and short-form content for grammar, clarity, tone, and SEO alignment, ensuring content met brand guidelines and readability standards.
  • Monitored content performance using Google Analytics and Search Console, making data-backed decisions for content updates and SEO refinements.

Education

M.B.A - Operation & Finance

Sona School Of Management
Salem
05-2021

B.E. - EEE

Knowledge Institute of Technology
Salem
08.2015 - 6 2019

Skills

  • Ad Trafficking

  • Inventory management

  • Campaign management

  • Linear and Digital advertising proficiency

  • Creative QA and Delivery Optimisation

  • Data Analysis and Trend Identification

  • SQL

  • Tableau

  • Power BI

  • MySQL

  • Python

Accomplishments

  • Pinnacle, 2024, Developed and maintained dynamic dashboards using Tableau and PowerBI that increased data accessibility and decision-making speed for stakeholders.
  • Outstanding, 2023, Collaborated effectively with service managers and resource teams to streamline operations and improve resource utilization.

Timeline

Ad Operation Coordinator

Comcast India Engineering Centre
08.2022 - 05.2025

Team Lead - Academics (Project Operation)

Synergy Edu service
03.2021 - 04.2022

B.E. - EEE

Knowledge Institute of Technology
08.2015 - 6 2019

M.B.A - Operation & Finance

Sona School Of Management

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SABANA SATIKAd Operations Coordinator