Sabapathy TK

Sales Strategy & Revenue Growth

• Led sales planning, account development, and client relationship management to grow existing accounts and secure new business opportunities.
• Developed and executed sales strategies, goals, and action plans to achieve revenue targets and improve profitability.
• Collaborated with sales and design teams to define product roadmaps and develop tailored solutions that increased market competitiveness and profitability.
• Delivered high-impact sales presentations highlighting value propositions, differentiators, and competitive advantages.
• Supported and mentored sales team members to improve performance, pipeline management, and deal closures.
• Improved profit margins by optimizing budgets, managing operational expenses, and increasing successful deal closures.

Marketing Strategy & Campaign Management

• Designed, implemented, and optimized end-to-end automated customer journeys using marketing automation platforms.
• Conducted A/B testing on landing pages, email campaigns, and customer touchpoints to improve engagement and conversion rates.
• Managed the creation of marketing materials, sales collateral, and digital assets to support business development.
• Worked closely with clients to understand business objectives and recommend tailored marketing strategies.
• Performed in-depth market analysis to identify target audiences, industry trends, and growth opportunities.
• Conducted competitor research and presented actionable insights to leadership teams.
• Evaluated marketing campaign performance and recommended improvements based on data insights.

Salesforce & Marketing Operations

• Led marketing automation strategy across multiple business units, aligning sales and marketing operations.
• Designed and optimized Salesforce Sales Cloud, Service Cloud, and Pardot workflows to enhance lead management and customer engagement.
• Analyzed marketing and sales data to identify trends, performance gaps, and automation opportunities.
• Streamlined internal processes using automation to improve efficiency, reduce manual work, and enhance productivity.
• Prepared and presented detailed performance reports to stakeholders and leadership teams on campaign effectiveness, ROI, and sales outcomes.

Team Leadership & Project Management

• Managed and guided a team of developers in designing, testing, deploying, and supporting marketing automation solutions.
• Worked within Agile/Scrum frameworks to deliver projects on time and meet business objectives.
• Provided technical and strategic guidance to ensure alignment with best practices and business goals.

• Utilized version control systems to manage changes to SQL scripts and database objects, ensuring consistency across environments.
• Evaluated and integrated new database technologies and tools to enhance development efficiency and system capabilities.
• Developed models based on physical, logical and data-driven models.
• Optimized existing ETL processes using SSIS best practices to reduce run times of jobs.
• Created and improved visual designs to catapult websites forward in terms of looks and usability.
• Provided technical support and training to end-users on database querying and reporting tools.
• Developed database schemas, scripts, and models in collaboration with application developers to meet project requirements.
• Analyzed and resolved complex database and data integrity issues to maintain high availability and reliability.
• Designed and developed complex SQL queries for data analysis and extraction to support business decisions.
• Documented SQL development processes, creating a knowledge base for best practices and troubleshooting.
• Implemented ETL processes using SQL and additional tools to migrate data across different systems.

• Monitored systems for indications of threats, security breaches or intrusions.
• Evaluated existing security architectures and identified areas of improvement in terms of performance, scalability, reliability, cost-effectiveness, and security.
• Performed periodic system scans to identify potential vulnerabilities and recommend remediation activities accordingly.
• Drafted technical documentation including diagrams outlining the logical structure of the organization's IT infrastructure.
• Provided guidance on data protection best practices such as encryption technologies, authentication protocols.
• Participated in internal meetings related to cybersecurity initiatives such as penetration testing efforts.
• Conducted regular reviews of system logs to detect anomalies or unauthorized activities in real time.
• Managed patching process across multiple platforms according to industry standards and best practices.