Summary
Overview
Work History
Skills
Ecommerce Summary
Highest Education
Promotion Detail
Disclaimer
Keywords
Precipitating cultural events dancing and singing
Timeline
Generic

Sabarish B H

Business process Lead and E-commerce analyst
Chennai

Summary

Result focused professional with strong hands-on skills and a solid e-commerce background looking to obtain a suitable position with an organization and grow together.

5+ years of experience in retail multi-channel environment as e-commerce analyst, enabling business to grow ahead using analytical data and driving online business/sales strategies for large websites through initiatives that impact the customer experience. Transforming client’s e-Commerce performance to next level by improving its operation. Monitoring the overall functioning of e-commerce operation & promotional activities. Engaging the customers with high end content and core information about the products. Specialized in managing the digital selling of clothing, fashion, home and furniture products for UK and as well as other market regions too.

Overview

12
12
years of professional experience
3
3
Languages

Work History

Business process Lead and E-commerce analyst

TATA CONSULTANCY SERVICES (TCS)
02.2020 - Current
  • Site merchandiser, Quality Assurance, Catalogue Management & Seller Partner
  • Drove categories to grow ahead of site by monitoring.
  • Handled Ecommerce portal / Market places works like: - Cataloging, Promotions, Sales enhancement strategy, Generate various reports, Payment reconciliation etc.
  • Responsible for the development and performance of the online business channel.
  • Sales planning, category and product management, specific promos with channel partners to generate sales and keep them in the business.
  • Probed using Adobe analytics and Omniture site catalyst to identify areas of success, risk or poor performance and taking steps to remedy, both in the long- and short-term.
  • Weekly and quarterly reporting, reviewing and presenting key merchandising KPIs, including the Conversion funnel, Traffic, AOV, Impressions & Revenue using advanced Excel & Tableau.
  • Analyzed weekly sales performance/ trends to anticipate future forecast.
  • Devised a merchandising plan for weekly/monthly/quarterly for respective categories.
  • Weekly reporting for digital marketing channel performance using data gathered from adobe analytics, Omniture site catalyst & business objects.
  • Monthly planning of home page and landing page refresh and design.
  • Planning email campaign, promotion setup, catalogue management, product categorization, item setup, website optimization and SEO.
  • Responsible for Item setup, product categorization, item ranking, visual merchandizing, site merchandising, site content optimization and search engine optimization.
  • Ensured right products in right place at the right time to maximize sales margin performance.
  • Championed improvements to SEO content within the international team and running A/B tests in order to maximize our understanding of the customer and generate optimal standards for site merchandising.
  • Working closely with Inventory management team for the replenishment of products.
  • Develop weekly, monthly and quarterly recaps that analyze the department's performance compared to the prior year and to planned performance which will be a key component for making future business decisions.
  • Manage and review merchandise presentation on site to ensure the categorization, imagery, copy, pricing and promotional tags are accurate and meet internal guidelines.


  • Monitor competitor websites to ensure industry alignment with categorization, promotions and trends.
  • Use analytical tools to help improve the sites presentation to customers while always looking for ways to increase the sites overall conversion rate.

The Product Enrichment process in retail

  • Focuses on enhancing product data to improve customer experience, support omnichannel strategies, and drive sales.
  • Data Cleaning & Normalization - Correct spelling, grammar, and inconsistencies Normalize units (e.g., cm vs. inches)De-duplicate entries.
  • Data Structuring - Define product hierarchy (category, family, sub-family). Create and apply attributes (e.g., color, size, weight) and Use templates to standardize data models
  • Attribute Enrichment - Size, color, material, dimensions, weight. Product variants (e.g., different colors or sizes)
  • Media Enrichment - Add high-resolution images, alternate views, 360° spins user guides, and size charts
  • Validation & Quality Control - Check for missing or inconsistent data and Use PIM workflows for team-based reviews/approvals.


Pouches Order Management in SAP

  • Created and maintained material master records (MM01, MM02) for various pouch types, including size, material, closure type, and print specifications.
  • Managed customer-specific sales orders for pouch products via SAP SD module (VA01, VA02), ensuring alignment with demand forecasts and delivery timelines.
  • Updated existing purchase and sales orders (ME22N, VA02) to reflect changes in quantity, design specs, delivery dates, or vendor terms.
  • Monitored order lifecycle through SAP reports (e.g., ME2N, VA05) and worked with suppliers/customers to resolve discrepancies or delays.

Tools & Modules:

  • SAP MM (Material Management)
  • SAP SD (Sales and Distribution)
  • Document Info Records (DIR)
  • Excel, SAP Fiori (optional)




Senior Process Executive

Cognizant Technology Solutions(CTS)
09.2013 - 06.2019
  • Eligibility Verification: Ensuring that the claimant meets the criteria for filing a claim, such as citizenship status, employment history, and medical condition.
  • Documentation Review: Examining all relevant documents, such as medical records, employment history, and any other evidence provided by the claimant to support their case.
  • Investigation: Conducting any necessary investigations to validate the claimant's statements and gather additional evidence if needed.
  • Evaluation of Evidence: Assessing the credibility and relevance of the evidence presented to determine the validity of the claim.
  • Decision Making: Making a decision based on the findings of the investigation and evaluation of evidence, either approving or denying the claim.
  • Appeals Process: Facilitating the appeals process for claimants who disagree with the initial decision, including reviewing new evidence and reconsidering the claim.
  • Compliance: Ensuring compliance with all relevant laws, regulations, and policies governing the adjudication process.
  • Monitored team progress towards timely delivery of goals.
  • Prepared checklist & reference documents for team in order to meet the quality on daily basis.
  • Supervised an audit team with 5 people.

Skills

PIM - Product Information Management

Ecommerce Summary

5, Experience in retail multi-channel environment as e-commerce analyst, enabling business to grow ahead using analytical data and driving online business/sales strategies for large websites through initiatives that impact the customer experience. Transforming client’s e-Commerce performance to next level by improving its operation.

Highest Education

  • Master of Business Administration, University of Madras, 53%
  • Bachelor of Engineering, Apollo Arts and Science College, Chennai, 65%

Promotion Detail

  • Promoted from BPO 2 (Senior Executive ) to BPO3 (Business process Lead) within 4 years

Disclaimer

All information in this resume are true and correct to the best of my knowledge and belief.

Keywords

  • Fresher
  • Operations
  • Performance metrics
  • Communication Skills
  • Catalog Associate
  • Problem Solving
  • Business Growth
  • Content Management
  • Project management
  • Analytical Ability
  • E-commerce
  • BPO
  • LPO
  • KPO
  • Excel
  • Metrics Improvement
  • Activities
  • Process Improvement
  • Maintenance
  • Email
  • Searching
  • Office Skills
  • Data Analysis
  • Process Efficiency
  • MS Office
  • SLAS
  • Operations Management
  • SEO
  • Mis preparation
  • Mis reporting
  • Root Cause Analysis
  • Service Level
  • Data Reporting
  • Online sales
  • Category Manager
  • Category management
  • Brand management
  • Digital Sales
  • Ecommerce Development
  • Digital Marketing
  • Digital
  • Digital marketing
  • Retail Sales
  • Digital sales
  • Digital campaigns
  • ECommerce Apps
  • Ecommerce Operation
  • Product Uploading
  • Ecommerce Manager
  • Catalog Executive
  • Catalog Management
  • Online Marketing
  • Promotional Campaigns
  • Cataloguing
  • Marketing Campaigns
  • Pricing strategy
  • Retail Analysis
  • Qualitative Research
  • Consumer Insights
  • Online Reputation Management
  • Search Engine Optimization
  • Off-page Optimization
  • SEO Manager
  • ORM
  • Promotions
  • Market Survey
  • Promotional events

Precipitating cultural events dancing and singing

Cultural Events :

Client Vist and Festival events  


Sport:

  • Cricket

Timeline

Business process Lead and E-commerce analyst

TATA CONSULTANCY SERVICES (TCS)
02.2020 - Current

Senior Process Executive

Cognizant Technology Solutions(CTS)
09.2013 - 06.2019
Sabarish B HBusiness process Lead and E-commerce analyst