Sabarish Yelchuru

• Negotiated favorable contract terms with content providers, ensuring quality content at reasonable costs.
• Developed long-term relationships with key industry partners, facilitating ongoing access to exclusive and sought-after content.
• Maintained an up-to-date knowledge base of copyright laws and licensing requirements applicable to different types of media and regions.
• Analyzed market trends to identify potential new sources of high-quality content in various formats.
• Enhanced user experience by acquiring diverse types of media that catered to varying customer interests and preferences.
• Coordinated cross-functional teams involved in the acquisition process, streamlining communications and improving overall efficiency.
• Presented data-driven recommendations to senior management regarding potential acquisitions based on the analysis of user engagement metrics.

• Boosted website traffic by 50% through targeted SEO tactics, keyword research, and content optimization.
• Optimized e-commerce campaigns through A/B testing, resulting in a 30% increase in online sales.
• Evaluated market trends to stay current on consumer and competitor changes.
• Strengthened online presence by creating engaging social media content and managing multiple platforms, increasing follower count by 40%.
• Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
• Created and deployed social media content, engaged with target audiences, and boosted reach by 35% with strategic ad placements.

Brands Worked With:

• Swiggy, Zomato, Blacksheep Tamil, Amazon Prime Videos, Rakitaa Entertainment, HHT Social, Snapdeal: Brand Placement, Influencer Marketing, Social Media Strategy, Traditional marketing including Billboard Magazine Interview, LED placements in Times Square and Yonge and Dundas Square.

CPG (Beauty) Companies:

• 9Skin Canada, Happy Herbs NA: Created brand identity and drove sales through influencer partnerships and organic posts with paid ads on Meta, increasing sales by 25%

Event Production Companies:

• Shri Balaji Entertainment, Primark Production, Master Media Works, Maestro Production (Canada, Singapore, Australia):Ticket sales, social media strategy, influencer partnerships, pre/post-concert brand building strategy, resulting in a 20% increase in ticket sales.

YouTube Channels:

• ToroJamz: Collaborated with Oscar and Grammy-winning artist AR Rahman’s sound engineer Pravin Mani, under a French label giant Believe.

Restaurant Chain:

• Annalakshmi across GTA: Social Media Management, Video Production, Creatives, Strategy, leading to a 30% increase in customer engagement.

Political Campaigns:

• Olivia Chow Mayoral Campaign 2023, Resulting in Olivia Chow becoming the mayor of Toronto.
• Mark Carney PM Campaign 2025, Resulting in Mark Carney becoming the PM of Canada.

• Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
• Reduced Cost of Acquisition (COA) by 35% through precision user acquisition campaigns and ROAS/LTV optimization.
• Independently managed budgets and optimized bids, maximizing ROI and steering towards growth and profitability.
• Slashed COA by 35% through optimized ad placements and budget magic, resulting in increased efficiency.
• Generated 500 high-quality leads daily while maintaining budget efficiency, showcasing prowess in efficiency.
• Analyzed market trends and consumer behavior to inform data-driven marketing decisions for brands like Ontario Smart Energy, Ontario Smart Restoration, Mr Puffs, Sandhurst Dental, The Home Generator Company, Savor Thai, Amaraa Toronto and DaNico.
• Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
• Improved customer retention rates by designing customized loyalty programs tailored to individual needs.
• Leveraged social media analytics to guide content creation, driving increased follower engagement.
• Coordinated with cross-functional teams to ensure alignment of marketing objectives with overall business goals.
• Continuously monitored and adjusted campaigns to maintain optimal performance levels.
• Improved campaign performance by conducting in-depth keyword research and optimizing ad copy.

• Composed persuasive ad copy and optimized Google Ads performance metrics, leading to sold-out shows and increased ROI for Maestro Productions Global.
• Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
• Boosted engagement rates with the creation of compelling and visually appealing content.
• Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
• Managed multiple social media platforms, ensuring a consistent brand voice and message.
• Increased brand awareness by developing and implementing effective social media strategies.

• Supported data-driven decision making by providing accurate and timely reports to management.
• Collaborated with cross-functional teams to ensure data consistency and quality across multiple platforms.
• Enabled better-informed decision-making across departments by designing tailored reports highlighting key metrics specific to each function.
• Conducted comprehensive validation tests on newly acquired datasets before integration into existing systems.
• Participated in the creation of detailed documentation outlining data workflows, processes, and governance guidelines.
• Contributed to the development of user-friendly dashboards for real-time data visualization and analysis.
• Played a key role in migrating large datasets to new systems, minimizing disruptions to business operations.
• Championed a culture of continuous improvement by proactively identifying opportunities for process enhancements within the organization''s data ecosystem.