Sports Analytics
Sabhay Choudhary
Business Analyst
Gurgaon,HR
Summary
Results-driven Business Analyst with over 2.5 years of experience in operations, growth, and marketing, specializing in leveraging data to inform strategic decisions and enhance user experiences. Proven track record in leading 0-to-1 projects, including the development of online and offline channels, successful product launches, and strategic partnerships. Expertise in optimizing business operations across diverse verticals to drive efficiency and growth. Eager to embrace a dynamic role that fosters skill expansion while contributing to the overall success of an innovative organization.
Overview
5
5
years of professional experience
7
7
Certificates
Work History
Business & Growth
Gully91
10.2024 - Current
- Introduced indoor cricket in Bengaluru with a structured format of two different tournament levels. Indoor cricket being a popular sport outside India needed substantial attention within the country to establish a formalised structure. A two-tier format is currently live in association with the indoor cricket federation of India and Insportz Arena as the official venue partner.
- Developed an end-to-end plan for 10 indoor cricket tournaments throughout 2025, outlining the expected costs and potential revenue for each, GTM Strategies, sponsorships and rulebook. The proactive planning provided a clear roadmap for financial performance and resource allocation for these events.
- Successfully generated an extra INR 150,000 in monthly revenue for Gully91 via the introduction and execution of indoor cricket tournaments. The revenue is generated via participation fee paid by the participants for each tournament.
- Introduced opinion trading for leather and tennis ball hyperlocal cricket tournaments, which generated a total revenue of INR 815K in just three months with a GMV of 2.5M. Additionally, initiated new products such as musical night, food and in-app streaming show for superior experience.
- Established partnership agreements with fitness & nutrition, jersey, sports-tech, travel, and beverage brands for various indoor cricket tournaments. Additionally, partnered with local breweries and kitchens for a barter as creating a holistic experience for all the participants and officials.
- Curated several indoor and outdoor pro tournaments wherein there have been multiple revenue sources such as participation fee, rental money, digital rights, sponsorships, and service fee.
Online Experience
Gully91
01.2024 - 09.2024
- Increased Instagram video views for a football tournament by more than 20,000 without any additional cost via influencer marketing. Targeted football centric micro-influencers on Instagram post screening ~50 influencers. The micro-influencers created one reel each as per the assigned script in addition to re-sharing Gully91's tournament on their Instagram handles thereby increasing engagement and reach by 30% and 25% respectively.
- Initiated Gully91's marketing strategy with marketing collaborations with football update account, which led to a 4% increase in traffic to our website with contribution via Twitter. The collaboration helped spread word about the football tournament across the existing community of ~50K followers.
- Headed the marketing strategy for the football tournament, resulting in significant improvements across key metrics. Observed a 60% increment in YouTube live stream views, a 31% increase in digital impressions across all social media channels (Meta, YouTube, Twitter, LinkedIn) and a 40% improvement website visits from organic search and direct channels during the effective campaign.
- Successfully grew Gully91's YouTube channel to 2.5 million + video views and 171 million+ impressions. Gully91's YouTube channel was the primary source of live streaming for the tournament (with more than 60K views on the live stream) and has been grown organically.
- Spearheaded Sikkim's sports digital transformation, driving record-breaking engagement with 3.7M+ impressions and 696K+ views through strategic content optimization and community building on YouTube.
- Revolutionized Sansknet Rid Trophy's (Sarna) online visibility, generating 12M+ impressions and 217K+ views through data-driven content strategy and authentic audience engagement on YouTube. Interacted with ~8K players in person and converted them into Gully91's social's subscriber/follower.
Business Analyst
Probo Media Technologies Pvt Ltd
06.2022 - 12.2023
- Developed and launched new commission plans (both fixed and variable) for our offline user base expansion. The plan was executed across 6 locations (Delhi, Uttar Pradesh, Jaipur, Ahmedabad, Patna, and Gurugram) hiring more than 100 individuals working on either fixed or a variable commission.
- Successfully kept the cost of acquiring each new user through offline channels below INR 100/month. The CAC regularly kept under check while simultaneously mapping it against the online user acquisition channels. Since beginning ensured the CAC is 50% lower than the online user acquisition.
- Grew our offline user acquisition channel to a scale of yearly revenue from these users reaching INR 1 Million. The offline channel had a daily addition of ~500 users via both the acquisition methods.
- Played a key role in getting around 150,000 new users for Probo's application through offline and other marketing activities. Users were acquired via offline marketing campaigns (ATL and BTL), commission models and affiliate marketing. Offline campaigns were executed in partnership with colleges, local restaurants/cafes, tea shops, and co-working spaces.
- Set up a system to regularly track important numbers like how much a user is worth long-term (LTV), how much it costs to get a user (CAC), and how long it takes to earn back our investment (Payback Period) for users from offline channels. Ensured a payback period of less than 3 months throughout.
- Led a separate vertical for user acquisition via campus ambassador program in Delhi, Ahmedabad, Madhya Pradesh, Alwar, and more such locations. Acquired ~30K users via 22 campus ambassadors generating more than 1 Million GMV per week. Carried out end-to-end operations, GTM Strategy, health check, and onboarding new ambassadors.
Educator
Alchemist Education
03.2019 - 02.2023
- Taught more than 50 students across different subjects such as Mathematics, Science, Economics, and Accountancy.
- Developed and implemented tailored lesson plans and learning activities to cater to individual student learning styles and needs.
- Curated a student handout from scratch for respective subjects using the available resources to ensure simplified understanding of the concepts and readily available practise assignments.
Content Writer
Freelance
07.2019 - 07.2021
- Crafted engaging and informative content across various formats (blog posts, articles, website copy, social media updates, email newsletters, etc.) for diverse industries and target audiences.
- Delivered high-quality, error-free, and non-plagiarised written content within agreed-upon deadlines, consistently meeting or exceeding client expectations.
- Optimized content for search engines (SEO) using relevant keywords and best practices to improve online visibility and organic reach.
Education
B.A. (Hons) - Economics
Deshbandhu College, University of Delhi
01.2022
Skills
MySQL
Certification
Understanding Basic SQL Syntax (Project)
Interests
Data-driven decision making
Revenue & Cost Management
Timeline
Business & Growth
Gully91
10.2024 - Current
Online Experience
Gully91
01.2024 - 09.2024
Business Analyst
Probo Media Technologies Pvt Ltd
06.2022 - 12.2023
Content Writer
Freelance
07.2019 - 07.2021
Educator
Alchemist Education
03.2019 - 02.2023
B.A. (Hons) - Economics
Deshbandhu College, University of Delhi
ADDITIONAL INFORMATION
- Languages: English | Hindi
- Interests: Content Writing | Sports Tech | Programming | Sports Analytics
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