Sabrish Nair

• Led monetization strategies for Jiostar Entertainment within midmarket FMCG, Retail, and M&E sectors.
• Managed TV and digital sales across HSM, regional, FTA channels, and JioHotstar specials.
• Cultivated relationships with clients in West India, Kerala, and Tamil Nadu.
• Served major clients including Vicco, Haldiram, Bisleri, MyG, and Sakthi Masala.

• Directed Adsales function for Malayalam GEC on a national scale.
• Led revenue generation for Asianet SD & HD, a premier GEC channel in Kerala for 30 years.
• Managed corporate and retail clientele across all Indian markets.
• Executed sales of TV and digital assets for Malayalam shows, including fiction, non-fiction, and movies.
• Promoted high-impact assets such as Bigg Boss Malayalam, WTPs, and events.

• Directed national PRS for leading Malayalam television network, Asianet, encompassing GEC and Movie channels.
• Forecasted revenue and set targets to drive business growth.
• Analyzed data to derive insights and inform strategic decisions.

Tracked competition to refine programming and scheduling strategies.

• Maximized revenue through effective sales coordination and operations management.
• Structured deals and established pricing models to enhance profitability.
• Prepared impactful sales decks to support promotional efforts.
• Provided strategic insights during August 2018 floods crisis affecting all industries in Kerala.

• Tasked with enhancing ad revenue and client base for the Non GEC channels within the Star Maa portfolio
• Biggest clients serviced- HUL, P&G, Colgate Palmolive, Vini Cosmetics, Cadburys,

• Managed South region for 2010-16 and West region advertising sales for AXN in 2017
• Scaled the business upwards by 50% in 2011-12,12-13 &14-15
• Was, at the time of leaving, the senior most member of the AXN team nationally for 6.5 plus years with in depth involvement in channel strategy, sales & monetization opportunities, content acquisitions, channel pricing etc

• Handled the Zee Cinema Business for 1 year in Bangalore
• Managed the entire territory spanning close to 60 clients and 30 active clients
• Achieved all time high Ad revenue figures for Zee Cinema Bangalore in 2009-10 fiscal

• Part of the core team which launched Kotak Credit Cards
• Was instrumental in setting up a full fledged DST (Direct Sales Team) from scratch in Chennai
• Issued 4500 cards and built a portfolio of INR 12 crores within a year from startup
• Was directly managing team span of close to 100 members

• Joined as Management Associate for Personal Loan Sales
• Managed DSAs In-house tele calling teams to tap existing customer bases
• Achieved an all time high in Cochin of 276 loans in a month within 1st year of joining
• Key enabler in establishing a full-fledged branch in Trivandrum from the ground-up
• Took up the responsibility of Branch Manager at an early stage of my career
• Achieved Break Even in the 4th month of operations at Trivandrum
• Was ranked 7th among 456 Branch Managers in pan-India for Debt; Won a seat at the Management Development Program in IIM-Kolkata
• Streamlined processes and used aggressive collections strategies to bring back the Mumbai Kalina branch to shape