Sabyasachee Biswal
Gurgaon
Summary
Dynamic Senior Marketing Manager with a proven track record, excelling in omnichannel marketing, and P&L management. Spearheaded innovative campaigns that significantly enhanced brand visibility and engagement. Adept at leveraging consumer insights and leading high-performing teams to drive sustainable growth and optimize marketing ROI.
Overview
8
8
years of professional experience
Work History
Senior Marketing Manager
Nutriburst India Pvt Ltd
Gurugram
12.2024 - Current
- Company Overview: An Apollo Tyres Ltd Company.
- Leading an omnichannel marketing strategy across D2C, e-commerce, modern trade, and general trade to drive brand awareness, engagement, and sales.
- Spearheading trade marketing initiatives, optimizing distributor and retailer engagement through promotional campaigns, in-store activations, and strategic partnerships.
- Driving D2C-first digital marketing, including performance marketing, influencer collaborations, and CRM strategies, to enhance customer acquisition and retention.
- Overseeing go-to-market (GTM) strategies, new product launches (NPD), and category expansion by leveraging consumer insights and market trends.
- Managing P&L ownership, optimizing marketing ROI, and ensuring sustainable business growth through data-driven decision-making.
- Developing and executing integrated brand campaigns (ATL, BTL, and digital), ensuring cohesive messaging, and maximizing impact across all platforms.
- Building and leading a high-performing marketing and trade activation team, collaborating with sales, product, and operations teams to drive growth.
Product Manager – Marketing
HealthKart
08.2022 - 12.2024
- Company Overview: BrightLife Care Pvt
- Ltd
- Spearheaded the Gritzo child nutrition brand, achieving an ARR of ~₹100 crores while building a robust marketing team
- Developed brand strategies leveraging consumer insights and category trends
- Increased revenue significantly through targeted campaigns, influencer partnerships, and loyalty initiatives
- Directed integrated marketing programs (ATL, BTL, Digital), ensuring consistent messaging
- Managed e-commerce and D2C channels, driving measurable growth in online visibility and sales
- BrightLife Care Pvt
- Ltd
Assistant Manager – Brand & Marketing
Grupo Bimbo
10.2016 - 07.2022
- Company Overview: Modern Food Enterprises Pvt
- Ltd
- Managed branding for leading bakery products, contributing to an annual revenue turnover of INR 1200 crores
- Designed multi-channel marketing strategies, achieving a 25% market share increase
- Launched 50+ new products, exceeding NPD targets while managing annual marketing budgets of INR 35-40 crores
- Developed and executed trade marketing initiatives, strengthening distributor and retailer relationships
- Modern Food Enterprises Pvt
- Ltd
Education
APSMP-02 (MDP) - Marketing
Indian Institute of Management
Lucknow06-2025
Executive Learning Programme (eLP) - E-commerce & Quick Commerce
Digiaccel Learning
Gurugram12-2024
Digital Marketing Certification Program - Digital Marketing
ISDI
Hybrid01.2022
MBA - Marketing & Operations
NIILM Centre for Management Studies
New Delhi01.2010
B.Com -
Utkal University
Odisha01.2007
Skills
- Brand Strategy & Management – Driving brand positioning, messaging, and category leadership
- Omnichannel Marketing – leading marketing across D2C, e-commerce, modern trade, and general trade
- Digital and Performance Marketing – Managing paid media, influencer marketing, CRM, and AI-driven personalization
- Trade Marketing and Channel Expansion – Executing retail activations, POS promotions, and distributor engagement
- New Product Development (NPD) and Innovation – Leading product launches, category growth, and market expansion
- Consumer Insights and Data Analytics – Leveraging market research, trend analysis, and AI-driven insights
- P&L Management and ROI Optimization – Maximizing marketing spend efficiency and business profitability
- Leadership and cross-functional collaboration – managing high-performing teams and working with sales, supply chain, and R&D
Languages
- English
- Hindi
- Oriya
Projects
CPM India Pvt. Ltd., New Delhi, 05/01/09, 07/01/09, Market Research & Market Gap Analysis for Exxon Mobil JCB India, Faridabad, Haryana, 11/01/09, 12/01/09, Quality Management and Customer Satisfaction Project
Personal Information
- Nationality: Indian
- Marital Status: Married
Notable Accomplishments
- Star Achiever Award, Modern Foods (2017 & 2019)
- Best Performer of the Month, Grupo Bimbo
- Letter of Appreciation for handling top-line agencies, Homestead
Timeline
Senior Marketing Manager
Nutriburst India Pvt Ltd
12.2024 - Current
Product Manager – Marketing
HealthKart
08.2022 - 12.2024
Assistant Manager – Brand & Marketing
Grupo Bimbo
10.2016 - 07.2022
APSMP-02 (MDP) - Marketing
Indian Institute of Management
Executive Learning Programme (eLP) - E-commerce & Quick Commerce
Digiaccel Learning
Digital Marketing Certification Program - Digital Marketing
ISDI
MBA - Marketing & Operations
NIILM Centre for Management Studies
B.Com -
Utkal University
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