Sabyasachi Datta
Ad Ops Lead
Bengaluru,Karnataka
Summary
- Seasoned digital marketing specialist offering 12+ years of related experience, results-driven approach and dedication to achieve remarkable client results.
- Leads routine operations and special projects for new and established customers.
- Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
- Strong organizational skills and ability to handle multiple projects
Overview
13
13
years of professional experience
10
10
years of post-secondary education
3
3
Language
Work History
Deputy Manager Business Development
Syngene International
Bengaluru, Karnataka
07.2022 - Current
- Worked on cross-functional projects with collaborative relationship with key internal teams/stake holder
- Website organic (SEO) traffic increased by 35%
- Managed budget allocation and resource utilization to maximize marketing ROI.
- In FY23-24, 12.1+ Mn pipeline revenue generated via digital marketing activities.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators. Overall CTR is 3.3%
- Enhanced ad campaign performance by implementing strategic optimizations, targeting adjustments and creative solutions
- Assisted in development of annual budgets, ensuring timely procurement of necessary materials and resources.
Digital Marketing Manager
IILM University
Gurgaon, Haryana
02.2019 - 06.2022
- Managed Performance Marketing Campaign with budget more than 1 Cr. and combined revenue INR 7, 20, 000,000+ annually.
- Optimized ad copy, resulting higher quality score and lower CPC
- Manage lead generation campaigns various platforms like Facebook,Google Ads, Instagram Ads, LinkedIn Ads, SMS campaigns, E-mail campaigns & closely monitor performances through Google Analytics and Marketing Automation.
- Manage organic marketing through SEO (Search engine optimization), SMO (Social media optimization) and Influence marketing
- Increased customer engagement through social media.
- Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
Assistant Digital Marketing Manager
Bigwig Media
New Delhi, Delhi
02.2016 - 01.2019
- Developed and implemented campaigns for email, online advertising, search engines and direct mail.
- Increased website organic traffic by average of 116% in 6 months using cutting-edge inbound marketing techniques.
- Generated 2500+ leads through organic and paid campaign
- Increase YouTube channel subscription by 75% and video reach.
- Coordinated marketing activities with 10 team members.
- Produced and submitted weekly reports outlining progress against KPI objectives.
- Built, implemented and updated effective SEO strategies.
- Cultivated and managed relationships with key clients, vendors and community partners.
Senior SEO Executive
Bikram Webtech Pvt. Ltd
Kolkata, West Bengal
04.2012 - 01.2016
- Generated 80% organic traffic uplift 6 months for leading Job portal (Monster).
- Improved keyword ranking position on Google and Bing search for HDFC realty organic Campaign
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Planned and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Worked for Monster group for various location based domain Philippines, Singapore, UAE, Malaysia and India. Objective of project is to increase search presence in India and other 5 other locations.
SEO Executive
Eceltic
Kolkata, West bengal
03.2011 - 03.2012
- Copy writing Meta Tags, executing on-page and various off-page activities for optimizing website.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Completed keyword research to target clients based on keyword targeting.
- Analyzed and audited clients' websites to address performance issues.
- Researched and monitored social media campaigns and e-marketing campaign results.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Performed technical auditing and optimizations on large sites over 300 pages.
Education
Post Graduate Diploma - Data Science & AI
Indraprastha Institute of Information Technology
Delhi 12.2020 - 10.2021
Master of Computer Applications - Computer And Information Sciences
Manipal Institute Of Technology
Manipal, Karnataka 07.2007 - 06.2010
Bachelor of Computer Applications - Computer And Information Sciences
Bengal College Of Engineering & Technology
Durgapur, West Bengal 06.2004 - 07.2007
Higher Secondary (Class XII) - Science
BNG High School
Sitarampur, West Bengal 05.2001 - 06.2003
Class X - Science
De Nobili School
Maithan, Jharkhand 01.2000 - 01.2001
Skills
SEO (Search Engine Optimization)
undefinedAffiliations
- Analyze Business Potential, conceptualize & execute strategies to drive business, augment turnover and achieve desired targets Monitor competitor activities and devise counter measures.
- Develop and implement marketing plans with focus on planning for Brand Promotion, Advertisements and other promotional activities.
- Ideate and Innovate properties that help in Brand Building and contribute to the revenue source of the organization
- Interface with individuals / key influences among Corporate for ascertaining requirements, making presentations and delivering need based product solutions.
- Ensure speedy resolution of queries & grievances to maximize client satisfaction level.
- Gained significant exposure to SEO, SEM, Social Media Marketing
- Deep understanding of Google Webmaster tool, Keyword Analysis, Google Ads, Google Analytics etc.
- Managed several service sector websites, education portals and content based blogs using different SEO techniques and online marketing channels like search engines and social media to correctly build the brand awareness and help increase the ROI.
Interests
HOBBIES
Reading, Puzzle solving, Playing Chess, Photography
Timeline
Deputy Manager Business Development
Syngene International
07.2022 - Current
Post Graduate Diploma - Data Science & AI
Indraprastha Institute of Information Technology
12.2020 - 10.2021
Digital Marketing Manager
IILM University
02.2019 - 06.2022
Assistant Digital Marketing Manager
Bigwig Media
02.2016 - 01.2019
Senior SEO Executive
Bikram Webtech Pvt. Ltd
04.2012 - 01.2016
SEO Executive
Eceltic
03.2011 - 03.2012
Master of Computer Applications - Computer And Information Sciences
Manipal Institute Of Technology
07.2007 - 06.2010
Bachelor of Computer Applications - Computer And Information Sciences
Bengal College Of Engineering & Technology
06.2004 - 07.2007
Higher Secondary (Class XII) - Science
BNG High School
05.2001 - 06.2003
Class X - Science
De Nobili School
01.2000 - 01.2001
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