Sabyasachi Samanta

With over 14 years of experience, I am a results-driven Brand and Marketing Communications specialist with expertise in BTL marketing, advertising, brand promotions, online marketing, and market research. My strategic initiatives have consistently driven revenue growth, portfolio expansion, and increased profitability. I excel in crafting impactful strategies that resonate deeply with target audiences, whether through compelling brand campaigns, data-driven online marketing efforts, or innovative BTL activations.

• Google Analytics
• Microsoft Advertising Certified Professional
• PRINCE2 Foundation
• Brand Management: Aligning Business, Brand and Behaviour
• Leadership Skills - Indian Institute of Management Ahmedabad
• Market Research and Consumer Behavior - IE Business School
• Marketing Analytics - University of Virginia
• Strategy and Game Theory for Management - IIM Ahmedabad
• Quantitative Research - University of California, Davis
• Prompt Engineering for ChatGPT - Vanderbilt University
• Positioning: What you need for a successful Marketing Strategy - IE Business School
• Qualitative Research - University of California, Davis
• What is Data Science? - IBM

Saj Parbon - Celebrating Puja in Eastern India with 5 Days 5 Looks Of Fashion, Strengthened community connections in West Bengal through activations., Engaged audiences with the '5 Days, 5 Looks of Fashion' theme., Positioned Trends as the go-to fashion destination during Pujo, boosting footfall & sales., Led 500+ para, 50 RWA, mall activations, and in-store awards., Amplified reach via digital platforms & media partnerships., Collaborated with 2 celebrities, 10 judges & 40 influencers for brand visibility., Secured media coverage with print & digital advertorials.

• English
• Hindi
• Bengali