Sachen Verma

Senior Management Professional, Ex CEO & currently Senior Business Advisor – Strategy with strong P&L management responsibility. A goal driven professional with 35 years of hardcore experience specializing in new business development and market expansion. An MBA from University of Mumbai having fair amount of success having worked in several consumer good products like Soaps, food products, Vanaspati, agro commodities, edible oils, Spices, Tea etc. in highly competitive scenario domestically & globally.

• Turned around the company into a profitable organization via restructuring, strategic business alliances, expansion plan, cost cutting exercises, team building, introduction of new product range & devising new aggressive business strategies in global markets.
• Drove and managed the international sales and distribution of value-added tea products to over 40 countries, maximizing sales revenues.
• Responsible for successful tea brand launch in Middle East, Africa, China, Far East, Southeast Asia, CIS & Australia.
• Boosted exports to Middle East markets by focusing on strategic alliances and partnerships with leading customers.
• Cultivated key accounts & implemented B2B & B2C sales strategy resulting in incremental revenue opportunities.
• Addressed three years of declining sales performance & successfully launched spices under SUNFOOD brand in 14 states in India.
• Captured 40% of the Central India beer market share by aggressive sales penetration strategies.
• Successfully launched branded edible oil & soya food products in consumer packs Pan India.
• Captured 38% Vanaspati market share in South India under the brand name of TUSHAR.
• Grew personnel from 12 to 45 and revenue from 40 cr to 250 cr in TIL.
• Trained managers with a focus on customer-centric sales and accountability for results.
• Played an instrumental role in the relaunch of HAMAM soaps in Tata’s, capturing 3.5% market share from the largest competitor.

• Age: 59
• Father's Name: Army General (Retd.)