Sachendra Singh Lodhi

Reporting to CEO | Driving Sales Strategy, Team Leadership & Business Operations

Key Achievements & KPIs

• Delivered 25–30% YoY revenue growth, closing high-value enterprise contracts and expanding into new verticals.
• Directed a pipeline worth ₹0.5 Cr per quarter, ensuring strong and predictable revenue flow.
• Improved enterprise account win-rate to 55–65%, securing long-term contracts with marquee clients.
• Increased average deal size by 200–250% through solution-based selling and cross-functional upselling.
• Enhanced team productivity by 40% through structured reviews, mentoring, and performance-driven culture.
• Supported the CEO in funding and investor discussions by providing sales metrics, growth forecasts, and market insights.
• Contributed to 75% accuracy in forecasting and board-level reporting, driving strategic decision-making.
• Strengthened client retention by 15–20% YoY, ensuring recurring revenues and reducing risk.

Key Responsibilities (KRAs)

• Worked closely with CEO to define sales strategies, growth roadmaps, and business expansion plans.
• Drove end-to-end enterprise sales cycle – from prospecting and negotiations to deal closure.
• Partnered with CEO and finance team in funding strategy, due diligence support, and investor presentations.
• Played an active role in company operations, aligning sales with marketing, product, and service delivery for seamless execution.
• Acted as a bridge between leadership and sales team, ensuring strategic objectives were translated into actionable execution.
• Maintained direct CXO and Sr. Executive-level relationships with enterprise clients, ensuring trust, renewals, and upselling opportunities.
• Oversaw governance of sales pipeline and reporting systems, ensuring transparency for CEO and investors.

Reporting directly to CEO | Leading a team of 3 Sales Executives

Key Achievements & KPIs

• Drove 20–25% YoY revenue growth by leading enterprise client acquisition and closing high-value contracts.
• Managed a team-generated pipeline worth ₹0.5–0.75 Cr per quarter, ensuring consistent revenue contribution.
• Achieved 60–70% appointment-to-deal conversion ratio, consistently winning enterprise accounts.
• Secured deal worth ₹4 Cr annually, including multi-year contracts with Fortune 500 and top-tier clients.
• Increased client retention and upsell revenue by 20–25%, boosting account profitability.
• Ensured 75% forecast accuracy, providing the CEO with reliable data for strategic decisions.
• Enhanced team performance by conducting regular reviews of sales executives’ progress, resulting in a 30% uplift in lead quality and deal velocity.

Key Responsibilities (KRAs)

• Partnered directly with CEO to design and execute sales strategies focused on enterprise and strategic accounts.
• Owned the entire sales cycle – from prospecting to negotiation and closure of high-value deals.
• Provided leadership and guidance to 3 sales executives, including target-setting, pipeline reviews, and performance coaching.
• Delivered CXO-level presentations, demos, and negotiations, positioning the company as a trusted business partner.
• Managed strategic enterprise accounts, driving renewals, upsells, and long-term partnerships.
• Conducted market intelligence and competitor benchmarking to refine pricing strategies and identify growth opportunities.
• Ensured pipeline governance and reporting discipline, aligning sales operations with CEO priorities.
• Strengthened enterprise client relationships by maintaining direct engagement with senior decision-makers.

Key Achievements & KPIs:

• Supported revenue growth of 12–15% YoY by managing and converting a steady flow of qualified leads.
• Maintained an average 70–80% lead-to-opportunity conversion rate, strengthening the sales pipeline.
• Achieved 40-50% appointment-to-deal conversion ratio, contributing to enterprise client wins.
• Generated and nurtured opportunities worth ₹0.50 Cr+ per quarter, ensuring consistent pipeline contribution.
• Participated in client presentations, demos, and negotiations alongside senior leadership.
• Managed CRM systems (ZOHO/JIRA) to ensure accurate lead tracking, reporting, and pipeline visibility.
• Drafted proposals, RFP responses, and business documentation to support closures.
• Coordinated with marketing and operations teams to deliver integrated client solutions.

• Generated a consistent flow of outbound qualified leads, exceeding monthly targets by 30%.
• Achieved 80% lead-to-appointment conversion rate, strengthening overall sales pipeline.
• Scheduled and coordinated CXO-level appointments, improving team close ratios and deal closures.
• Delivered an average of 5 decision-maker appointments per month, directly contributing to revenue growth.
• Utilized cold calling, referrals and networking to generate new opportunities for sales.
• Attended industry events and conferences to expand professional network and build key relationships.
• Prospected new accounts by researching target industries, identifying decision-makers, and mapping organizational structures.
• Maintained accurate records of leads, appointments, and follow-ups in CRM systems.
• Conducted pre-appointment research to customize pitches and increase engagement with prospects.
• Assisted in preparing sales presentations and proposals to support senior sales leaders.

• Acquired and managed marquee clients such as WHO, HAL, and leading News Channels in the broadcasting & entertainment industry, generating ₹0.5 Cr in new business revenue.
• Implemented outbound calling strategies that doubled the close rate compared to standard benchmarks.
• Executed targeted Google AdWords campaigns, driving a 4X increase in inbound leads and expanding qualified sales opportunities.

• Conducted on-site measurement of EM radiation levels using DETEX189 device and recommended tailored mitigation solutions to clients.
• Led installation projects of CML shielding chips to protect buildings from harmful radiation exposure, ensuring compliance and safety.
• Delivered client presentations on survey findings, harmful effects of radiation, and recent industry updates, strengthening technical credibility and client trust.