HubSpot
Sachin Sharma
New Delhi
Summary
Dynamic marketing professional with 6 years of experience in the IT and SaaS industry, recognized for developing and executing innovative marketing strategies that drive lead generation, enhance brand visibility while cultivating strong client relationships. Having focused approach in email marketing automation, streamlining workflows, A/B tests to maximize efficiency. Proven ability to design and implement impactful content architectures for tech & SaaS solutions, alongside a solid understanding of revamping website content to align with ICP messaging and high-ranking keywords in the different regions. Proficient in demand generation and ABM, leveraging data analytics to optimize conversion points and ensuring scalable, data-driven growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Growth Marketer
Notchup
01.2025 - 12.2025
- Designed and executed highly targeted email marketing campaigns with hyper-personalized content for different ICPs, significantly boosting business results through strategic list segmentation, compelling follow-ups and continuous A/B testing.
- Spearheaded complex email marketing initiatives on HubSpot and Brevo, developing and implementing marketing automation campaigns that supported each business line's demand generation strategy, resulting in accelerated conversion rates.
- Devised and implemented comprehensive social media strategies and digital outreach by generating engaging content ideas and highly-visual marketing materials.
- Wrote and optimized high-converting marketing, email and website copy for various digital platforms and product launches using A/B testing.
- Implemented a systematic lead management process, meticulously recording qualified leads in Pipedrive and nurturing them with personalized communication strategies to foster relationships and drive accelerated conversion rates.
- Conducted in-depth market research utilizing various specialized tools, techniques and data models to analyze customer behavior, preferences and purchasing habits.
- Collaborated with cross-functional teams (sales & product team) to analyze data, uncover strategic insights and identify key market opportunities that informed strategic planning and development.
- Created comprehensive decks and reports outlining research findings from campaigns and recommendations for future strategies to enable accurate and data-driven decisions.
- Crafted targeted marketing collateral and engaging email content, successfully resonating with our ICP to generate high-quality traction and boost MQLs.
- Tracked, analyzed, and reported on KPIs to validate the success of marketing campaigns and provide a clear demonstration of ROI to stakeholders.
Marketing Strategist
Tech2Globe
06.2024 - 12.2024
- Used HubSpot and Mailchimp tool to design and send targeted email campaigns that boosted business results for US Market. This included understanding who to reach, working with other teams to plan campaigns, keeping email lists clean and organized, writing engaging email content and testing different approaches like A/B testing to improve results.
- Leverage my expertise in marketing automation platforms like HubSpot to streamline campaign execution, nurture leads, and drive conversions.
- Maintain a strong sender reputation by consistently ensuring optimized email list hygiene, avoiding spam triggers, sending relevant and truthful content, adhering to GDPR or Can-Spam Act.
- Conceived and crafted captivating email content (basic HTML) driving targeted campaigns with impactful messaging and infographic visuals. Established and tracked KPIs specific to each campaign, such as open rates, click-through rates, and conversion rates ensured campaign effectiveness and allowed for continuous optimization.
- Analyze marketing performance, track and report on marketing campaign expenses, and manage and track campaign budgets effectively to optimize ROI.
- Facilitated the day-to-day execution of marketing operations, understanding best practices from google analytics, ensuring project updates and reports are delivered efficiently.
- Managed all aspects of campaigns, from planning and budgeting to creating e-books, presentations, data sheets and sales materials. Analyzed campaign performance to ensure effectiveness performance of them.
- Established and optimized business development strategies based on company targets, product specifications, market data, and budget factors, leading to improved market penetration.
- Worked within established budget parameters to develop and implement targeted marketing strategies by analyzing key data and consumer demographics.
Marketing Consultant
Polestar Analytics
02.2020 - 05.2024
- Developed and executed multi-regional email marketing campaigns for data analytics services and solutions across US, UK markets. This involved crafting targeted email content, segmenting audience lists and optimizing automation workflow for deliverability and performance across diverse markets.
- Leveraged LinkedIn and HubSpot to execute targeted marketing campaigns, optimizing performance to drive lead generation and brand awareness. Collaborated with cross- functional teams to ensure consistent messaging and campaign alignment
- Spearheaded A/B testing of email campaigns to identify optimal formats and messaging for maximum impact.
- Managed and grew social media communities through consistent engagement strategies. Built relationships with the target audience and fostered brand loyalty.
- Significantly increased brand awareness on social media through targeted content campaigns and community engagement strategies.
- Developed and implemented a social media content calendar aligned with B2B marketing goals, ensuring consistent brand messaging and fostering audience engagement.
- Implemented audience segmentation by crafting detailed account profiles and buyer personas. Leveraged these insights to optimize marketing effectiveness, aligning campaigns with sales goals and driving user engagement.
- Revamp the entire website content, ensuring full alignment with data analytics solutions with ICPs focused messaging and high-ranking US market keywords.
- Directed and coordinated marketing activities and policies to promote products and services.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 50+ key accounts.
- Improved website visibility through development and implementation of SEO strategies.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
Education
MBA - Marketing Specialization
I.P University
New Delhi03-2020
BBA - Marketing Specialization
BVIMR
New Delhi03-2018
Skills
- Lead generation
- Email marketing
- Campaign management
- Marketing assets
- Marketing automation
- LinkedIn marketing
- GA4 & MS Clarity
- ABM and CRM
- MarTech tools
- Advanced excel
- Team management
- Stakeholder communication
Software
Brevo
Marketo
Instantlyai
Apollo
Pipedrive
ZoomInfo
Salesforce
Sales Navigator
Gen AI tools
Certification
- Email Marketing Expert by Brevo
- Google Digital Garage & Analytics Certified
- Email Marketing Certified by HubSpot
- Customer Analytics (Coursera)
- Go To Market Certification for Partners (Anaplan)
- Content Marketing (Semrush)
- Blue Ocean Strategy Course by IBS
Core Competencies
- Full-funnel digital campaign strategist.
- Data-driven performance optimization.
- Marketing automation expert.
- High-impact content strategist.
- Strategic CRM implementation.
- SEO and organic traffic optimization.
- Stakeholder reporting & insight generation.
- Cross-functional team collaboration.
Timeline
Growth Marketer
Notchup
01.2025 - 12.2025
Marketing Strategist
Tech2Globe
06.2024 - 12.2024
Marketing Consultant
Polestar Analytics
02.2020 - 05.2024
MBA - Marketing Specialization
I.P University
BBA - Marketing Specialization
BVIMR