Sachin Dhanaraj

Spearheading the growth of Livspace’s referral channel as a scalable customer acquisition engine across multiple cities. Responsible for leading a cross-functional team across sales, operations, and experience centers to expand the brand footprint through relationship-based micro-franchising strategies.

Key Responsibilities & Achievements

• Developed and implemented national expansion strategy for the referral ecosystem, enabling scale through a decentralized yet standardized model.
• Built a high-performing team of Referral Business Managers (RBMs) to drive lead generation, referral activation, and customer acquisition across 20+ Experience Centers.
• Launched SOPs, training programs, and governance frameworks for uniform execution across geographies.
• Partnered with marketing and product teams to build referral enablement tools, incentives, and CRM integrations to boost conversion and tracking.
• Built a scalable model for customer advocacy and engagement, driving YoY referral booking growth.
• Designed and monitored performance scorecards for each city, creating a metrics-first approach to regional growth.
• Acted as a strategic business partner to regional GMs, driving ownership and alignment to national goals.

• Managed national programs to improve operational readiness and partner performance across city teams.
• Contributed to scaling city teams through training, governance, and performance audits.
• Rolled out city-level expansion playbooks and coordinated cross-functional readiness for new location launches.
• Acted as a key partner in regional business audits, SOP compliance, and performance review of partner teams.
• Supported city business heads with frameworks for staffing, onboarding, and performance improvement plans.

• Optimized sales process and drove business growth with strategic leadership roadmap.
• Increased revenue by identifying improvement opportunities and analyzing results.
• Fostered collaborative relationships with cross-functional teams, resulting in increased efficiency and productivity.
• Provided actionable insights and reports that guided leadership decisions and improved performance.
• Streamlined business processes and implemented resources, leading to increased efficiency and cost savings.
• Boosted sales team performance and drove revenue growth through innovative incentive programs and competitions.
• Improved sales team performance and productivity with comprehensive training programs and ongoing performance monitoring.
• Boosted team performance by identifying training needs and providing ongoing support and development.
• Successfully rolled out City-specific initiatives and ensured team adherence, leading to improved results.
• Improved schedule adherence and performance of team members, resulting in increased efficiency and productivity.

• Identified and Established New Sales Channels, Resulting in Increased Market Penetration and Revenue Growth.
• Successfully built an Orderbook Worth INR 3 Crores, Ensuring Timely Delivery and Meeting Customer Expectations.
• Coordinated and Supervised Daily Business Development Activities, Ensuring Alignment with Organizational Goals.
• Conducted Market Research and Analysis to Identify Trends and Opportunities, Guiding Business Development Efforts.