Sachin Khetiya

Zonal Sales Manager , Mumbai

• Handling monthly Business worth 45cr, through a sales channel including 6 distributors with 697 outlets.
• Responsible for Overall business in region including Sell-ins Sell Thru and Sell Outs.
• Managing a team of 6 Cluster Manager , 1 AIOT Manager , 1 State Trainer and 1 Retail Excellence Manager to Manage Xiaomi Phones , TV , ecosystem and PAD Business.
• Leading 208 Promoters through 8Team Leads and 6 route Trainers to ensure sell outs
• Responsible for distributor turnover, ROI, collections and manning to ensure healthy distribution cycle
• Implementing and supervising the Sales plans, Schemes, Motivating, training, assigning targets for Key retail outlets
• Accountable for watching competitors’ activities as well as current trends in order to counter the completion of activities
• Work in partnership with departments ensuring smooth implementations and operations at the field level on day to day bases enhancing the retail experience

• Responsible for TV, Laptop, Tablets and Ecosystem- Sell in, Sell thru & Sellout. Sales KPI Target vs Achievement
• Responsible for Stock Planning at WH/Zone Level
• Responsible for Stock replenishment at DBR & Dealer level
• Responsible for Category wise Launch Plan in Zone
• Responsible TV WOD Coverage in zone as per Retail Universe
• Drive Ecosystem, Laptop, Pad placement in Key Outlets.
• Ensuring Distributors achieves their KPI.
• Drive Ecosystem Attach Ratio
• Collaborate with Sales & Marketing for better execution of Category wise Sales Plan
• Overall Responsible for Zone (Rest of Maharashtra) for Business Growth.
• Onboarding of CE and AIOT WOD
• Cross functional coordination between zone and Head Office.
• Coordination within Zonal Team with REM, ZSM, Cluster Manager
• Reporting to Zonal Head and Close working with Zonal Sales Manager for business development.

• End to end management of driving sales, marketing operations & finance of exclusive channel of 118 Mi Stores and 4 Studios in North Gujarat, Saurashtra and Kutch
• Working a team of 17 distributors, 7 City Sales Manager, 3 City head and 4 Team Leader for driving exclusive channel
• Responsible for increasing exclusive footprint by opening profitable stores and Studios
• Maintaining ROI of each exclusive store partner as well as City and Zonal Distributor
• Increased contribution of channel from 19% to 43% overall sell-in sell through expansion and category specific plans
• Handling local level creative marketing plans and execution to generate incremental sales
• Setting up & driving the local team to reach targets and goals set for the state across categories
• Handling special projects/ focus products for the state
• Keeping a tab on daily sell-in, sell-out, cash inflow and outflow and ensuring smooth operations.

• Handling monthly Business worth 60cr, through a sales channel including 2 distributor, 1 RRF account and 426 outlets
• Responsible for Overall business in region including Sell-ins Sell Thru and Sell Outs
• Managing a team of 6 BMs, 28 Sales executives, to maintain stock availability and drive sell-in/Sell Thru
• Leading 150 Promoters through 5Team Leads and route Trainers to ensure sell outs
• Responsible for distributor turnover, ROI, collections and manning to ensure healthy distribution cycle
• Implementing and supervising the Sales plans, Schemes, Motivating, training, assigning targets for Key retail outlets
• Accountable for watching competitors’ activities as well as current trends in order to counter the completion of activities
• Work in partnership with departments ensuring smooth implementations and operations at the field level on day to day bases enhancing the retail experience.
• Implemented business strategies, increasing revenue, and effectively targeting new markets.
• Trained and guided team members to maintain high productivity and performance metrics.

• Responsible for Develop, lead and execute purchasing strategies
• Responsible for Track and report key functional metrics to reduce expenses and improve effectiveness
• Craft negotiation strategies and close deals with optimal terms
• Partner with stakeholders to ensure clear requirements documentation
• Forecast price and market trends to identify changes of balance in buyer-supplier power
• Perform cost and scenario analysis, and benchmarking
• Seek and partner with reliable vendors and suppliers
• Determine quantity and timing of vendors and suppliers
• Monitor and forecast upcoming models and demands.

• Responsible for Sales and Operations of Branch Mumbai in Le eco Mumbai
• Responsible for training and development of Area Sales Manager, Territory Manager and Sales Officers at all levels reporting to me
• Ensuring sales target is met for each product categories of Mobile, Accessories etc
• Liaison with all cross-function operation, SCM, Service & Marketing for smooth functioning of a branch
• Built a strong sense of passion and ownership thereby leading to a highly-standardized level of Service offering
• Ensure optimum stocks availability at each distributor to drive profitability
• Trainings and target setting for each team members and partners and ensuring achievement
• Competition mapping and customer catchments analysis in Mumbai
• Managing responsibility of distribution Rollout, identifying new location, negotiating, onboarding of potential distributors.

• Responsible for Sales and Operations of Branch Mumbai in Xolo & Lava at multiple locations across Maharashtra
• Responsible for training and development of Territory Manager & Key account managers at all levels reporting to me
• Ensuring sales target is met for each product categories of Mobile, tablets, Accessories etc
• Liaison with all cross-function operation, SCM, Service & Marketing for smooth functioning of a branch
• Built a strong sense of passion and ownership thereby leading to a highly-standardized level of Service offering
• Ensure optimum stocks availability at each distributor to drive profitability
• Trainings and target setting for each team members and partners and ensuring achievement
• Competition mapping and customer catchments analysis in Mumbai
• Managing responsibility of distribution Rollout, identifying new location, negotiating, onboarding of potential distributors.

• Sales & Distribution of Major Brands LG, Lava, Micromax, Videocon etc
• Channel development
• Taking care of primary and secondary sales through team of 18 Feet on street
• Taking care of distributors R.O.I
• Leads the team of sales representatives & junior sales officers, allocate the targets motivate them for achieving the targets
• Take care of the demand & supply of the products and ensure availability
• Generating new business opportunity
• Team Handling & Training of the FOS & LRE’s
• Budgeting and maintain P&L of the Firm.

• Responsible for Sales and Operations of Branch Mumbai in Micromax Mobile (CDMA) in Mumbai
• Responsible for training and development of Territory Manager at all levels reporting to me
• Ensuring sales target is met on monthly Basis
• Liaison with all cross-function operation, SCM, Service & Marketing for smooth functioning of a branch
• Built a strong sense of passion and ownership thereby leading to a highly-standardized level of Service offering
• Ensure optimum stocks availability at each distributor to drive profitability
• Trainings and target setting for each team members and partners and ensuring achievement
• Competition mapping and customer catchments analysis in Mumbai
• Managing responsibility of distribution Rollout, identifying new location, negotiating, onboarding of potential distributors.

• Give Training to ISD for Samsung Mobile
• In shop sales of Samsung Mobile
• Creating a brand awareness of Samsung among the targeted segment
• Increasing sales by creating a customer base of the Mobile
• Managing team of 25 Marketing Executives for maintaining Call-age/man-day and conversation to reach the targets
• Manpower planning and Implementation for channel Partners
• Reporting to Area Manager, Zonal Manager & Program Manager on daily basis.

• Handling 4 Major Brands HTC, Blackberry, LG (GSM) and I phone
• Generating annual revenues of Rs 6 crores with the above 4 brands
• Ensuring secondary sales of HTC, Blackberry, LG and I phone handsets through a Team of 14 Sales Executives
• Ensuring prompt availability of company POSM in the market through executives
• Ensuring Width of Distribution on a monthly basis with the Help of Executives
• Ensuring prompt disbursal of Trade schemes to the Retailers on a monthly basis.