Passionate analyst with experience in solving complex business problems through data driven decisions
Predictive Analytics: Building gain chart using a classification model to improve the telemarketing performance thereby reducing the campaign cost. Customer segmentation model, where we have built RFM (Recency, Frequency, Monetary) model to increase penetration and target group. Have been part of a customer churn model where I have performed data preprocessing like imputation of missing data, Outlier detection, data visualization, data transformation etc. Performing campaign measurement through A/B testing, observing key KPIs and giving recommendations based on the same. Building a model to restructure the sales incentives
Power BI Excel Python Seaborn
A/B testing Hypothesis testing T-test Z-test Proportion test
Python, SQL
statistical model(Regressions, Classification Model) Clustering (K-Means)