Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Overview
17
17
years of professional experience
2011
2011
years of post-secondary education
Work History
West Head-Horeca
Terra Verde Foods Pvt. Ltd.(Graviss Foods)
Mumbai
08.2024 - Current
Streamlined sales processes, resulting in enhanced efficiency and increased productivity.
Developed strong client relationships for improved customer satisfaction and repeat business.
Optimized pricing strategies by monitoring competitor activities, analyzing market trends, and considering internal cost structures for profitability maximization.
Proven ability to learn quickly and adapt to new situations.
Worked well in a team setting, providing support and guidance.
Started supplying Vegan category products such as Oat milk & Almond milk to Taj group (Pan India)
Initiates B2B clients such as Metro Cash & Carry, Fairmont, Miraj Cinema & PVR cinema.
Identified right distribution network & onboarding new distributor in Mumbai & Bangalore region.
Assistant General Manager (India- Trade Sales)
ROC FOODS LTD.
Mumbai
07.2021 - 07.2024
Deliver revenue of institutional channel/ Modern Retail as a head of the region.
Lead team of BDMs to deliver strategic business objectives and develop/maintain long - term strategic relationships with new and existing Institutional, B2B accounts & Modern Trade Clients.
Enhancing Modern Trade /Institutional HoReCa sales by interacting with all top customers in five stars hotels, Airlines, QSRs, Modern Retail, and HORECA suppliers.
Proactively address and resolve any issues or concerns raised by key accounts & Work to maintain high levels of customer satisfaction.
Identifying new markets and addressing their needs through existing products or developing customized products as per specific requirements in collaboration with Marketing/Quality/Supply Planning teams.
Notable success in achieving results in highly competitive market environment; excels in driving revenue gains, managing channel networks, establishing HoReCa / N-KAM /GT/Modern Trade and facilitating promotion of products in the FMCG.
Supervised timely dispatch across all distributors & traders, managing supply chain. Focusing on expansion of new regions & appointing distributor as per requirement.
Try to excel & achieve monthly target given by organization & ensuring sales growth MoM basis.
Developed monthly 1cr+ B2B business for the company across metro cities which comprise 40% sales from MT & 60% business from Wholesale & Horeca Clients.
Achieve YoY 40% sales growth overall with each year adding new Key clients & expanding Distribution network across India.
Established diversified distributor channel in Mumbai / Bangalore/ Delhi NCR for the company & coordinated with each one of them for maximum efficiency.
Started supplying our Premium products to leading institutions & renowned B2B markets such as Natures Basket/ Rebel Foods/ Big Basket/ Spencer's Retail / Magson Goa.
Successfully able to add new B2B clients in the company such as Natures Basket / Big Basket / Sodexo Bangalore / TFS Bangalore / Maize Hospitality/ Pink foods hospitality/ Charcoal Eats/ Metro Cash & Carry / Walmart India etc…
Successfully developed new product line of Momo's by adding new white label client with monthly requirement of 5 tons.
Opened new states such as J&K and Hyderabad by adding new Horeca Distributor in current year.
Regional Business Development Manager (West India)
INDIE DELIGHTS PRIVATE LIMITED
Mumbai
02.2019 - 06.2021
New account acquisition through generating outbound b2b leads in Hotels, Restaurants, Cafes and Corporates.
Maintain existing sales relationships and grow revenue from existing customers.
Develop and implement new marketing initiatives for institutional sales. Build a sales pipeline for new business opportunities.
Training and Development of BDM team - Product Knowledge and Pricing, Negotiation Skills, Customer Relationship Management, Ways of Working, Competition tracking, etc.
Coordination with internal teams to ensure operational excellence, smooth functioning of defined SOPs, deliver agreed service timelines, maintaining financial hygiene across all regions.
Identifying new markets and addressing their needs through existing products or developing customized products as per specific requirements in collaboration with Marketing/Quality/Supply Planning teams.
Focusing on expansion of new regions & appointing distributor as per requirement.
Successfully launched Brand in Maharashtra & initiate sales from scratch.
Within first 6 months able to achieve sale of 15 lacs which increased upto 30 lacs in a year.
Got promoted for handling Gujrat Team all together including Maharashtra.
Successfully add new B2B clients such as Gold Cinema, Miraj Cinema, and Carnival Cinema Chains across Mumbai.
Developed new QSR clients such as Kannu Ki chai, Pokket Café, Vadapav Café, Rolls mania, Rainbow Ice cream, Tea post & cream chills etc…
Regional Sales Manager
ALF FARMS PRIVATE LIMITED
Mumbai
05.2013 - 01.2019
Spearheaded modern trade retail operations with a team of members; acted as SPOC to all Modern Trade clients in retail.
Built and managed sales force and worked consistently towards achievement of assigned business and individual targets.
Organized promotional campaigns with team for brand awareness.
Interfaced with operational team and factory regarding product quality and control.
Supervised timely dispatch across all retail outlets in Mumbai region.
Created target based incentive model for all staff for self-motivation, suggestions, award & recognition module for employees.
Created diversified distributor channel and coordinated with each one of them for maximum efficiency.
Expanded companies business PAN India by appointing more distributors in each area.
Headed and led teams including driving them to get achievable target and capabilities in finding a solution in critical situation.
Chief Marketing Advisor
CITRUS CHECK-INS LIMITED
Mumbai
01.2009 - 01.2013
Sales Executive
GOLDEN SWAN CITY CLUB
Mumbai
08.2008 - 12.2008
Education
MBA - Marketing
Welingkar Institute of Management
Mumbai
01.2014 - 01.2016
B.Sc. - Hospitality Management
Kapol College of Hotel Management
Digital Marketing Course - undefined
Udemy
Skills
N-KAM
HoReCa
Strategic Business Development
Category Management
Team Management
Training
Promotions/New Product Launch
Modern Retail Trade
Client Relationship Management
Personal Information
Date of Birth: 08/06/87
Address: A/2204, Umiya Oasis Building, Vinay Nagar, Nr. Gaurav Valley, Mira road 401107
Professional Value Offered
Enterprising leader with 15 years of rich experience in augmenting businesses & enhancing internal control majorly in the key account/ HoReCa/ Modern Trade/ GT/ E-commerce trade in the FMCG & Retail domain.
Track record of directing ideas that fuel marketplace presence and drive revenue; successfully organized brand promotions and product launches for bringing out USP of company's products and achieving higher sales against competition.
Excels in devising and implementing strategies to ensure smooth business operations, attainment of top-Line/ bottom-line, promotion of products & services, and achievement of business goal.
Worked in close interaction with channel partners to assist them in promoting the products and expanding market share; successfully established new distributors & Wholesalers in high-potential markets of Mumbai, Bangalore, Delhi NCR, Goa, Chennai, Hyderabad.
Effectively utilized quick decision making, sales planning and forecasting skills to accomplish business growth; proactively implemented effective solutions to customer needs for improving customer contentment and thus repeat and referral business.
Enterprising leader with proven skills in developing strong sales teams that can conquer any challenges and managing team functions like trainings, appraisals and employee engagement; possess excellent communication, analytical & problem solving skills.
Timeline
West Head-Horeca
Terra Verde Foods Pvt. Ltd.(Graviss Foods)
08.2024 - Current
Assistant General Manager (India- Trade Sales)
ROC FOODS LTD.
07.2021 - 07.2024
Regional Business Development Manager (West India)
INDIE DELIGHTS PRIVATE LIMITED
02.2019 - 06.2021
MBA - Marketing
Welingkar Institute of Management
01.2014 - 01.2016
Regional Sales Manager
ALF FARMS PRIVATE LIMITED
05.2013 - 01.2019
Chief Marketing Advisor
CITRUS CHECK-INS LIMITED
01.2009 - 01.2013
Sales Executive
GOLDEN SWAN CITY CLUB
08.2008 - 12.2008
Digital Marketing Course - undefined
Udemy
B.Sc. - Hospitality Management
Kapol College of Hotel Management
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