Sachin Seth

Responsible for Annual Marketing Strategy covering ATL, Digital & BTL.

In alignment with Annual Business Plan & Product profitability.

Repositioned Kenstar as Digitally progressive brand on social media, SEO & through Influencer Marketing.

Brought strong culture of Marketing ROI specially in Digital Marketing.

Building campaign as per seasonality and synergizing from Mass media (TV to Digital platforms or On ground Increase brand performance on E com platforms.

Key Result Area –Brand Management, Annual marketing strategy, Digital, Media Planning, ATL & BTL, PR Management, On Ground Activation.

• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Leveraged YouTube and other viral marketing tools and channels to generate buzz.
• Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
• Identified low-cost opportunities to increase visibility and drive traffic.

• Managed the Marketing budget 40 Mn in ATL (TVC/Press Ads), GTM (TradeMarketing, ISD, retail visibility, Revamping Kitchen appliances business throughproduct & cross tie ups.
• Key Result Area -Brand (Retail visibility, Trade/ ISD program, Media Buying,Business Intelligence, Brand Research, Positioning, Maintaining TOMA.

• Witness Indian Digital Revolution as Brand Custodian in North. Responsible for the brand, marketing initiatives, and Segment profitability.
  
• Responsible for towards brand, Marketing initiatives, Segments profitability.

Key Result Area - Spearheaded Brand Launch for the zone using various activities such as Experiential Marketing, PR, OOH, FM, POSM, Retail visibility, Vendor Development

PROJECT & PROGRAM.

• Jio tagging of entire retail base to respective Jio center.

• Marcom/Retail, Brand, Launched Services in UP(U)- Brand Refresh Retail Marketing, E com Marketing & Merchandising
• In Corporate Office (Pan India Profile) -Responsible for store productivity,Revenue Enhancement,Circle management, merchandising.
• Tactical Innovation to improver on TOMA
• Improving Circle EBITA through network cost optimization.
• Revamping distribution in Rural market of West Bengal.
• Revamping Retail operation in Kerala Market.

Custodian of Brand for circle & ensuring tactical market communication & Product launches along with managing Regional PR activity., Media Relations.

Key Result Area -Brand (ATL/BTL), TOMA, ITP, Brand scores, ISD program, Media Buying, Market Research, Budgeting vendor development, Activation

arketing Initiative at branch level, Ensuring Corporate communication & National promotion get smoothly implemented.
Key Result Area – Marketing Activities, Dealer Meet, ISD Operations, Product Launches Offtake, Branch Revenue, PR Activity, Media Relations.

Managing Promotion of Maggi Brand for Delhi Branch, managing distribution of Nestle range of product in North Delhi.
Key Result Area – Maggi brand penetration, Trade Fare, Events, Maggi Quiz, Distribution growth on Nestle Products wrt width & depth of Distribution